Presentation at Invest Penang Event: CEO Speaks on Medical Devices, June 17, 2011

1. Importance of Intellectual Property for value creation and growth

2. IP & GOLF
Bridgestone
- Multi-core tech for golf ball
Spalding
- Top-Flite 3 part solid core ball

3. IP & GOLF
Titleist
- 60% of golf ball market
- Introduced Pro VI in 2000
- Case Bridgestone vs. Acushnet
- Settled – Oct 07’
- Damages est. $150M
- Royalty fee for every ball sold
Lesson
- Professional golfers look for an edge
- Companies who know how to use IP has the
advantage

4. Value of Intellectual Property
 1 DVD player manufactured in Malaysia:

Price: US$65

$1 profit for Malaysian manufacturer

$20 to owners of the Intellectual Property

5. Malaysia Challenge:
From “IP negative” to “IP positive”
Japan: 30 years, South Korea 15 years, Malaysia??

6. Common Success Factors in Creating a
Successful Technology Industry
 Positive growth development
policies
 Investment in education of
enough scientists and engineers
to be able to participate
significantly
 All started with acquiring
technologies
 Active government promotion of
IT industry
 Openness to the outside world,
in particular with the US
 Companies more important in
technology development than
Universities
 Financial systems changed and
in all included development of
venture capital sector

7. Example from Japan (1950-1970)
 Between 1950 and 1980: 35,000 tech transfer
cases from US to Japan (patent and
technology acquisition).
 Result: Creation of multiple industries and well
known brand names (Canon, Toshiba, Sharp,
Panasonic etc. etc.)
 Studies show acquisition costs amounted to a
fraction of R&D expenditure

8. Malaysia Opportunity
 In the case of Japan the driving force was anti
trust considerations by FTC forcing companies
to open patent portfolio (Xerox)
 Today: Financial climate create major
opportunities for Malaysia
 $$ BNs IP and R&D assets are available to a
degree never seen before
 Prices are driven down by supply

9. Impact of IP on the value of
companies
 Ratio of Intellectual Capital to Market Capitalization in
US companies grew from 17% in 1975 to 80% in
2005.
 Data from US, Europe, Japan: The more intellectual
property a company holds, the higher its market
valuation.

QUALCOMM

INTEL

TEXAS Instruments

10. Technology Transfer Business Opportunities
for Malaysia
 Assist Malaysia enterprises to acquire suitable technical know-
how and IP for their product developments
 Provide a safe environment for overseas companies to transfer
their IPs to Malaysia counterparts
 Facilitate proper transfers of IP from licensors to licensees
 Facilitate Malaysia technical standard developments and IP
pooling/administration
 Operate an IP investment fund that will acquire/pool IP for
domestic licensing
 Perform value-added professional services such as:

Consultancy on strategic IP portfolio development

Escrow for tech transfer transactions

Patent analysis (claims mapping)

Patent landscaping

11. About TYNAX
 TYNAX is a global marketplace and brokerage in
Intellectual Property (Patents) and technology

Gives brokers a global platform to market and search
for IP assets

Helps buyers find IP assets to purchase or license.

Helps sellers find IP licensing or acquisition prospects.
 TYNAX is a Silicon Valley based company with extensive
business and professional networks.
 TYNAX is used by many Fortune 500 companies, research
organizations and investors to either sell or buy patents.

Currently more than 50,000 patents are available from
sellers on the TYNAX exchange.

Currently several US$BN in buyer needs are listed on
the TYNAX exchange.

This makes TYNAX the largest global system for IP
commercialization.

12. The IP Commercialization Market Today is
Fragmented and Local in Nature

13. TYNAX Has Created an Unique, Global, Open
Marketplace for Technology and IP,
Connecting Buyers and Sellers Worldwide

14. Thank You!
hp@tynax.com