Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Design Thinking Professional Track Program

3,298 views

Published on

Info about the Design Thinking Professional Track Program of HPI School of Design Thinking, Potsdam, Gemany

Published in: Education

Design Thinking Professional Track Program

  1. 1. PROFESSIONAL TRACK Managing Complexity by Connected Thinking and Doing
  2. 2. “Open new paths to innovation by changing the way you think.“ (Roger Martin, The Design of Business. Why Design Thinking is the Next Competitive Advantage, 2009) Our world is changing. Faster and faster every day. Society is becoming more and more complex. Be it through globalization or the daily development of new technologies, the way we live and work is becoming faster, more diverse and more sophisticated every single day. This is not only the case for our society but also for companies and organizations. They struggle with outdated business structures and processes that no longer fit into the globalized and digitalized environment. To keep up with our changing world, and the increasing pressure on companies to reinvent themselves, traditional consultancies offer processes to reduce complexity. But we have to learn instead how to manage complexity and to embrace it. HPI School of Design Thinking has been dealing with these topics for years – researching and developing methods on how to deal with the developments of our ever-changing world, i.e. managing complexity with diversity. We believe we should learn to think and act in a new network-oriented way. The focus should be on collaboration, innovation and strategy – and the impact on the company culture must be sustainable. ABOUT “THE WHY“ © U. Weinberg !!! * * Prof. Uli Weinburg calls this "A to Z" structured approach "Brockhaus Thinking," after the famous German-language Brockhaus Encyclopedia.
  3. 3. DESIGN THINKING Hasso-Plattner-Institut !!! !!! STUDENT EDUCATION ME310 HPI students and leading international partner universities tackle design innovation challenges posed by global corporations. THINK TANK FOR COMPANIES PROJECT PARTNERSHIP Project partners pitch their individual STUDENT EDUCATION BASIC & ADVANCED TRACKS STUDENT EDUCATION CUSTOMIZED COMPANY WORKSHOPS & PROJECT COACHING - MANAGING COMPLEXITY PROFESSIONAL TRACK QUICK STARTER FOR EXECUTIVES OPEN COURSES PROFESSIONAL EDUCATION NETWORKING & PRACTICE COMMUNITY EVENTS SCIENTIFIC FOUNDATIONS HASSO PLATTNER DESIGN THINKING RESEARCH PROGRAM University - - RESEARCH AND COMMUNITY
  4. 4. DESIGN THINKING PROFESSIONAL TRACK New Program for Executives The advanced program for managing complexity in organizations •  Intensive 3-month program combining high-dosage Design Thinking training with hands- on application in real-life challenges and individual project work. •  Co-developed with executives from blue chip companies such as the Volkswagen Group, the Otto Group, SAP and Görtz. With contribution from the d.school Stanford and based on HPI Design Thinking Research Program results. •  Tailored to address the key management challenges of today's corporations: collaboration culture, innovation processes and strategy implementation !!! !!!
  5. 5. MANAGING COMPLEXITY With Connected Thinking and Doing Closing the identification gap Closing the relationship gap Closing the action gap INNOVATION PROCESSES STRATEGY IMPLEMENTATION > COLLABORATION CULTURE !!!
  6. 6. Evolution toward an organization that is adaptive to change. The aim of this program is to build your confidence in applying the main Design Thinking principles that have the strongest impact in your business. You will discover which Design Thinking principles have the highest leveraging effect on organizational change, vitality and adaptivity. OBJECTIVE !!! !!!
  7. 7. OVERVIEW: 3 MODULES Each is three days per month for a total of 3 months, starting with a half-day Design Thinking Quick Starter The on-campus intensive learning and practicing days provide you with tools, action plans and concrete to do’s for your work off-campus at your company. In the off-campus time, you can schedule phone coaching-sessions with your Design Thinking coach to help you with any questions regarding working sessions, hurdles or methodological application. !!! !!!
  8. 8. THE TRAINING CONCEPT: 3 MODULES RUN INNOVATION PROCESSES Discover innovative solutions, inject smartness into your inno- vation-processes by experi- menting forward and speed up COLLABORATIVE ACTION 2 3 SUSTAIN STRATEGY IMPLEMENTATION Link ideas to business models and make them the drivers of a tangible COLLECTIVE IDENTITY with strong navigation power in a context of dynamic complexity SET UP HUMAN CENTERED COLLABORATION 1 Link individual expertise for CONNECTED INTELLIGENCE and inspire a self-organization of diverse project teams driven by human values. Get confident in applying the Design Thinking principles that unleash connected thinking and doing. P O I N T O F V I E W P R O T O T Y P I N G I T E R A T I O N A N A L O G I E S S T O R Y T E L L I N G V I S U A L I S A T I O N S P A C E D I V E R S I T Y E M P A T H Y !!!
  9. 9. EXPERIENCE fundamental Design Thinking principles with high connecting impact on COLLABORATION CULTURE, INNOVATION PROCESSES and STRATEGY IMPLEMENTATION DAY 1 APPLY the fundamentals to a real-life challenge of a young start-up company and merge your business expertise with a Design Thinking attitude TRANSFER your learnings to your own project, work on it during the off-campus time and start building a culture of connected thinking and doing. DAY 2 DAY 3 Each module follows a structured training concept: EXPERIENCE Design Thinking principles – APPLY Design Thinking principles to a real-life challenge – TRANSFER Design Thinking principles into your organizational work TRAINING JOURNEY 3 Steps: Experience – Apply – Transfer !!! !!!
  10. 10. Decision Makers and Innovation Catalysts who want to implement Design Thinking to drive change towards an innovative company culture WHO SHOULD ATTEND? •  Executives and Senior Managers from all industries who are facing complex strategic tasks and have already experienced the impact of Design Thinking. •  Individuals as well as company teams are welcome. Because of the benefit of the learning experience for teams, special offers for multiple registration are available. •  Your company project will be an important work item and will require approx. 1-3 days of additional time between each module. The confidentiality level of the topic should not be too high in order for you to share and learn about it in the group. !!! !!!
  11. 11. SCOPE OF SERVICES AND TAKE-AWAYS •  Maximum course size 30 attendees, coached in small teams of 5-6 to ensure full impact on learning results •  HPI-certified Design Thinking expert coaches will guide you through a highly praxis focused mix of team, pair and individual work •  Individual phone coaching for your project work during the off-campus time in between the modules •  Build your individual toolkit with exercises, templates and step-by-step guidelines. •  Discover new ways to solve your “wicked problems” and start with your concrete project •  Build your network with Design Thinking pioneers from other companies and become part of a growing learning community with regular reunions at the HPI D-School •  Input and training material are made available for your implementation work in your organization •  Get your official HPI D-School Certificate for course attendance !!! !!!
  12. 12. “Decisions in the process can be accelerated with the outcome of better quality.” Dirk Weimann, Head of Product Portfolio Volkswagen Nutzfahrzeuge “It is all about the organization of the future, about new leadership skills and collaborative forms of working.” Marion King, Managing Partner ICG Consulting “The first Design Thinking program that is designed to be implemented in every company context.” Edda Mann, SAP Design Thinking Coach “The Design Thinking Pro-Track provides an excellent opportunity to collaborate across brands whilst learning a process that puts people at the centre of the innovation.” Marcus Abbott, Head of Product Marketing Bentley Motors Limited “It was the systematic combi- nation of a highly structured team working style and inspiring creativity techniques that resulted in completely new perspectives.” Dr. Stephan Nass, Marketing Communications Porsche AG “It opened my mind to a new way of collaborative and consumer focused problem solving.” Ferran Jover, Director Corporate Strategy SEAT “The learning journey structure is a perfect way to gain confi- dence in the broad application of Design Thinking.” Kaija Peters, Marketing & Innovation GÖRTZ “Working on a start-up challenge gives you back a perspective on business as a whole.” Grit Enkelmann, Innovation Strategy Otto-Group WHAT THE ALUMNI COMMUNITY THINKS “It’s an excellent key to fostering collaboration across departments and brands .” Reimar Hartmann, Head of Planning & Business Development MAN !!! !!!
  13. 13. !!! !!! !!! !!!
  14. 14. APPLICATION HPI Academy August-Bebel-Straße 88 14482 Potsdam, Germany Phone: +49-331-5509-553 Fax: +49-331-5509-554 Email: info@hpi-academy.de www.hpi-academy.de Prof. Ulrich Weinberg Head of HPI School of Design Thinking Annie Kerguenne Program Developer Professional Track PROFESSIONAL TRACK Contacts
  15. 15. Hasso-Plattner-Institut School of Design Thinking Prof. Ulrich Weinberg Campus Griebnitzsee PO-Box 900460 14440 Potsdam, Germany Phone: +49-331-5509-123 Fax: +49-331-5509-128 Email: office-d-school@hpi.de www.hpi.de/d-school This presentation is subject to the sole rights of the HPI School of Design Thinking, Potsdam. It is subject to intellectual property rights, copyrights, and ancillary copyrights. These documents may solely be used to present the HPI School of Design Thinking and its services. Further use of any kind is not allowed. All rights of use of this concept remain explicitly with the author. In particular, any private or third-party use is prohibited without the consent of the HPI School of Design Thinking and infringements will be prosecuted according to civil and criminal law.!! ! © HPI School of Design Thinking, Potsdam, 2014

×