HP DUTCHWORLD 2008
                                           OUTSMART THE FUTURE!



                                    ...
Agenda

• Datacenter Trends
• Design Evolution
• Energy Efficiency
• High Availability
•   Summary




2    11 December 20...
Datacenter Transformation Solutions
• More than one-third of CEOs and CIOs believe that in two to five years their data
  ...
HP’s Datacenter Transformation
                        Domains|Objectives
                        Management &
           ...
Datacenter
Facility Trends
Datacenters need to be transformed
Pressures impacting Datacenter performance
                                            ...
Datacenters need to be transformed (i)
Facilities are ageing rapidly
     85% of facilities built before 2001 are obsolete...
Datacenters need to be transformed (ii)
Datacenter economics have changed


Cost of physical space was a
primary considera...
Datacenter
Design Evolution
Data Center Trends
•    Reliability can be achieved
     in several ways
       − Better critical support infrastructure
 ...
Data Center Design Trends
The Next Generation Data Center Model




                                        Today the powe...
POD complements Brick-and-Mortar
                                                                                     PUE ...
Container-
Interior view                      Serviceable high efficiency,
                                     variable s...
Next Generation Data Center
Lights out
•    Flexible, nimble, adaptable, modular,
     highly configurable-essential in to...
Facility Elements of DCT

    Energy (& space)
    Efficiency




© 2008 Hewlett-Packard Development Company, L.P.
The inf...
Why does Energy Efficiency have to
Improve?
•    Rising energy costs
•    Environmental pressures
•    Legislation
•    Co...
Benchmark for Datacenter Efficiency
Proposed by Green Grid



                    Benchmark        DCiE         PUE
      ...
Power Usage Effectiveness




                        PUE =333 / (100+85) = 1.8



18   11 December 2008
Data Centre Energy
                         Data centre Average Power Consumption

                                       ...
Energy Efficiency Analysis

                               M               IT   Utility
                                  ...
PUE From Energy Assessments
                                                                 4.00

                       ...
Early planning yields best results
                   EYP’s Consulting & Design approach

                                ...
Datacenter Energy Strategy

                          Air Management Objective:
                          Increase air & c...
Datacenter Design Trends
The LEED Approach
•       Meeting with clients whose mission requires a high level of operational...
Fannie Mae: 1st LEED certified datacenter
                                                   Scope:
                      ...
Optimizing Energy & Space efficiency
From chip to chiller                                                                 ...
Facility Elements of DCT

           High Availability




© 2008 Hewlett-Packard Development Company, L.P.
The informatio...
Why does Availability have to Improve?
• 7x24 h operational demands
• No margin for error or downtime
• Consolidation requ...
Tier Classification

                               Tier I    Tier II   Tier III    Tier IV

     No redundancy paths     ...
Performance Evaluation - Reliability
• MTBF

• Availability

• Probability           of Failure

• Reliability




• Avail...
Reliability Modelling
• Reliability    modelling is used to compare system
     designs and assist in the evaluation of ri...
DC Performance Benchmarking
                        Tier Classification                 1

                               ...
Cost, Availability and Design Topology

                        •   Certain things can be
                            over...
Facility Elements of
    DCT

    Summary



© 2008 Hewlett-Packard Development Company, L.P.
The information contained he...
Datacenter transformation: Business outcomes

                                           Consolidate, design new and/or
  ...
Datacenter Transformation Solution
  mapping

Investment for
bigger savings
                                              ...
Introducing EYP MCF                       (acquired February 2008)

•    EYP facts                        •   HP and EYP
 ...
Representative Clients
HP & EYP combined




38   11 December 2008
Questions ?


     Technology for better business outcomes
40   11 December 2008
HP Services
    Overview




© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subject ...
Critical Facilities Services
Business outcomes                                    HP Difference
     •   Reduce costs to t...
HP Energy Efficiency Services
Business outcomes                              HP Difference
 •   Reduce energy-related oper...
Deployment, resource and migration
services
Business outcomes                               HP Difference
•    Keep fixed ...
Education services
Business outcomes                           HP Difference
•    Reducing human error minimizes
     IT/b...
HP Mission Critical Services portfolio
Business outcomes                                  HP Difference
     •   Keep busi...
Technology for better business outcomes
Upcoming SlideShare
Loading in …5
×

Datacenter transformation - Dion van der Arend

1,460 views

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,460
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Datacenter transformation - Dion van der Arend

  1. 1. HP DUTCHWORLD 2008 OUTSMART THE FUTURE! Datacenter transformation choices around energy efficiency and availability Dion van der Arend © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  2. 2. Agenda • Datacenter Trends • Design Evolution • Energy Efficiency • High Availability • Summary 2 11 December 2008
  3. 3. Datacenter Transformation Solutions • More than one-third of CEOs and CIOs believe that in two to five years their data centers will be incapable of dealing with the rapidly growing demand for services and applications. • Nearly half of CIOs plan to reduce the number of data centers over the next five years through transformation: improving technology, increasing productivity, lowering overhead and management costs. Current state Low-cost Future state High-cost pooled IT IT islands Next generation assets data center IT Systems Power & Cooling Management Security Virtualization Automation & Services • Scalability • Energy- • Unified • Proactive, • Pooling and • Dynamic based on efficient infrastructure built-in sharing of IT control of IT standards computing management infrastructure resources service and data delivery • IT services • Integrated IT protection and support and business services • Compliance management validation 3 11 December 2008
  4. 4. HP’s Datacenter Transformation Domains|Objectives Management & Manage, automate and protect DC Operations operations Application & Rationalize, modernize and migrate Information your applications IT Infrastructure Consolidate and virtualize IT Consolidate, design new and/or Facilities modernize aging facilities 4 11 December 2008
  5. 5. Datacenter Facility Trends
  6. 6. Datacenters need to be transformed Pressures impacting Datacenter performance Business • Growth • Globalization • Compliance • Environmental • Security • Innovation IT Infrastructure Facilities • Increasing number of • Aging facilities assets • Insufficient floor space • Complexity • Excessive heat • Need to serve • Insufficient power and extended enterprise cooling • Growing information • Energy efficiency • Network complexity crisis • More integration • Suboptimal location • Security and Continuity • Regulations Operations • 24x7 expectation • Globalization • No room for error • • Seasonal spikes Seasonal spikes • Management Complexity • • External sourcing External sourcing • IT service commitments • • Dynamic business Dynamic business and IT and IT 6 11 December 2008
  7. 7. Datacenters need to be transformed (i) Facilities are ageing rapidly 85% of facilities built before 2001 are obsolete. By 2010, more than half of all Datacenters will have to relocate to new facilities or outsource some applications. Over 50% of large enterprises will face Datacenter floor storage space shortage by 2013. 50% of current Datacenters will have insufficient power and cooling capacity to meet the demands of high density equipment. 1 out of every 4 Datacenters will experience a business disruption due to power failures By 2015, the talent pool of qualified senior level technical and management Datacenter professionals will shrink by 45%. Gartner, 2007 Datacenter Institute, 2006 7 11 December 2008
  8. 8. Datacenters need to be transformed (ii) Datacenter economics have changed Cost of physical space was a primary consideration in data center design Cost of power and cooling has risen to prominence Data center managers now must prioritize investment in efficient power and cooling systems to lower the total cost of operating (TCO) of their facilities. Belady, C., “In the Data Center, Power and Cooling Costs More than IT Equipment it Supports”, Electronics Cooling Magazine (Feb 2007) 8 11 December 2008
  9. 9. Datacenter Design Evolution
  10. 10. Data Center Trends • Reliability can be achieved in several ways − Better critical support infrastructure topology − Instantaneous and reliable fail-over − Mirroring • Drive towards larger data centres − Cost containment − Hardware growth − Server rationalization − Reliability improvement − Energy conservation − Security 10 11 December 2008
  11. 11. Data Center Design Trends The Next Generation Data Center Model Today the power density is designed to a minimum of 1kW/m2 scalable to over 2 kW/m2. (vs 500 to 800 W/m2 two years ago) 11 11 December 2008
  12. 12. POD complements Brick-and-Mortar PUE of <1.25 20 kW/m2 600kW+ Capacity Six weeks to ship Power density Geographic Flexibility Maximum Security IT Flexibility Max Redundancy Energy Efficiency Speed of deployment Brick-and-mortar Container 12 11 December 2008
  13. 13. Container- Interior view Serviceable high efficiency, variable speed blowers Serviceable high efficiency from HP MCS heat exchangers (HEX) from HP MCS Separate Utility module segregate IT/UPS security access and environmentals Standard 50U racks Facilities management on exterior of cold aisle Hot aisle with rear access through doors in 92cm cold aisle the container can run at >32° 13 11 December 2008
  14. 14. Next Generation Data Center Lights out • Flexible, nimble, adaptable, modular, highly configurable-essential in today’s dynamic technology environment • Ability to deploy quickly and reconfigure • Highly automated and virtualized • Power and cooling dynamic response to processing • Continuous and comprehensive monitoring • New integrated approach-hardware, software, applications, network and facility • “Data Center is the Computer” 14 11 December 2008
  15. 15. Facility Elements of DCT Energy (& space) Efficiency © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  16. 16. Why does Energy Efficiency have to Improve? • Rising energy costs • Environmental pressures • Legislation • Competitive advantage 16 11 December 2008
  17. 17. Benchmark for Datacenter Efficiency Proposed by Green Grid Benchmark DCiE PUE Platinum > 0.8 < 1.25 Gold 0.7 – 0.8 1.25 – 1.43 Silver 0.6 – 0.7 1.43 – 1.67 Bronze 0.5 – 0.6 1.67 - 2 Recognised 0.4 – 0.5 2 – 2.5 Not recognised < 0.4 > 2.5 17 11 December 2008
  18. 18. Power Usage Effectiveness PUE =333 / (100+85) = 1.8 18 11 December 2008
  19. 19. Data Centre Energy Data centre Average Power Consumption Misc Mech 600 Fuel 500 Hum/Dehum CRAC Fans 400 Cooling systems kW 300 IT 200 Misc Elec Lights 100 Gen Pre-heater UPS Losses 0 Mech IT Elec 19 11 December 2008
  20. 20. Energy Efficiency Analysis M IT Utility E X XM XE X House Hum Fuel Gen Light WC Misc Misc Lift Fans UPS HVAC Cooling IT 20 11 December 2008
  21. 21. PUE From Energy Assessments 4.00 3.57 3.53 3.50 3.31 3.00 P U E : D a t a C e n t re E n e rg y / IT E n e rg y 2.68 2.53 2.50 2.27 2.30 2.24 2.17 2.06 2.05 1.96 1.95 1.94 1.98 2.00 1.50 1.00 0.50 0.00 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Center Number 21 11 December 2008
  22. 22. Early planning yields best results EYP’s Consulting & Design approach y y er eg t eg w in g tr at t ra , Po ion S rS li ng i ss IT t e en oo mm aC ,C Co Ability to Influence Energy Use t / D at en in g ip m st qu Te TE io n/ High I at e nt le m I mp s io n at p er gO g o in On Low Proactive Typical Reactive Decision Making Timeline 22 11 December 2008
  23. 23. Datacenter Energy Strategy Air Management Objective: Increase air & chw set points - Minimise Negative flow and Bypass - Minimise Recirculation IT Server: Mechanical (> Efficient) - Free Cooling (air or chw) (> Utilisation) - Plant / system optimise > T (& RH) range - Chillers - CRACs - Humidifiers, etc Renewable power (mains /on-site) Electric performance - Mains (wind, hydro) - UPS - Site (bio-fuel cogeneration) not sustainable - Gen heaters - Lights 23 11 December 2008
  24. 24. Datacenter Design Trends The LEED Approach • Meeting with clients whose mission requires a high level of operational continuity and performance from their facilities. • Providing LEED® consulting, energy modeling, design and Cx services on LEED Platinum, Gold, Silver and Certified facilities. Together with Lawrence Berkeley National Laboratory, focusing on 4 identified areas to reduce energy consumption: • Optimize existing data centers through proper airflow distribution and supply air temperatures. • In new facilities, use different cooling/ventilation alternatives to reduce energy consumption of the HVAC systems by up to 30%. • Use DC power distribution to increase reliability and reduce energy consumption of the UPS/electrical distribution by approximately 25% and to also improve both energy performance and space efficiency. • In new or existing facilities, use on-site power generation to decrease capital expenditures, increase reliability, and significantly reduce utility costs. LEED ® Leadership Energy Efficient Design 11 December 24 11 December 2008 2008
  25. 25. Fannie Mae: 1st LEED certified datacenter Scope: • MEP roles included a detailed analysis and selection of green- field sites, programming, design development, construction documentation, construction administration & commissioning • LEED certification Total cost: • $130M Construction Cost Schedule: • 6 Month design development • 22 months construction program Follow-on activity: • Additional design, testing and operational consulting projects. Data Center/Office Building/Operations Center (250,000 sf) 25 11 December 2008
  26. 26. Optimizing Energy & Space efficiency From chip to chiller HP e Uniqu • Thermal quick assessment Thermal • Thermal intermediate assessment • Thermal comprehensive assessment Assessments w/thermal zone mapping • HP EYP Energy Efficiency analysis Data Center HP EYP Energy Efficiency Conversion Assessments analysis can bring down • Analysis of infrastructure with costs by up to 30% in Data detailed report Powering IT Centers. • Explanation of risks, deficiencies and recommendations Cooling Savings IT • Comprehensive site-preparation audit to integrate new equipment Data Center • In-depth reporting of deficiencies, including floor plan drawings Site Planning locating equipment, receptacles, airflow panels etc. 26 11 December 2008
  27. 27. Facility Elements of DCT High Availability © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  28. 28. Why does Availability have to Improve? • 7x24 h operational demands • No margin for error or downtime • Consolidation requires more high reliability of DC • 99.999% availability means: −One hour and 46 min. of downtime every 20 years −5.3 minutes of downtime each year −Six, one second interruptions per week 28 11 December 2008
  29. 29. Tier Classification Tier I Tier II Tier III Tier IV No redundancy paths Only 1 Only 1 1 Active 2 Active 1 Passive Redundancy N N+1 N+1 S+S or 2(N+1) Compartimentation No No No Yes Concurrently No No Yes Yes maintainable Fault tolerant to worse None None None Yes event Downtime of IT > 1 Day < 1 Day > 1 hour < 1 hour 29 11 December 2008
  30. 30. Performance Evaluation - Reliability • MTBF • Availability • Probability of Failure • Reliability • Availability is a function of MTBF and MTTR 30 11 December 2008
  31. 31. Reliability Modelling • Reliability modelling is used to compare system designs and assist in the evaluation of risk versus the cost to mitigate the risk. • Published failure rates and repair times for the various components in the electrical distribution system are used for the modelling. • Monte Carlo simulation to evaluate the system behaviour and to quantify risk 31 11 December 2008
  32. 32. DC Performance Benchmarking Tier Classification 1 0 1 2 3 4 Theoretical Probability of 24.00% Failure (5 yrs) Electrical 100% 80% 60% 40% 20% 0% Area of Raised Floor 2060 / m2 used Infrastructure Installation: design construction, 64% commissioning possible improved score = 99 Operational Control Management: 35% Maintenance & Operations 32 11 December 2008
  33. 33. Cost, Availability and Design Topology • Certain things can be overdone 33 11 December 2008
  34. 34. Facility Elements of DCT Summary © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  35. 35. Datacenter transformation: Business outcomes Consolidate, design new and/or Facilities modernize aging facilities • Up to 30% savings from IT consolidation, apps rationalization Reduce • Up to 45% energy savings from modern facilities cost • Up to 25% real estate, location savings • Lower IT maintenance costs, staff requirements • Centralize and standardize IT and datacenter processes Mitigate • Establish compliance with industry best practices risk • Protect company revenue, brand & reputation from outage or disaster • Increase datacenter capacity Grow • Provide global reach to datacenters business • Serve extended enterprise • Support new business initiatives faster 11 December 35 11 December 2008 2008
  36. 36. Datacenter Transformation Solution mapping Investment for bigger savings Dynamic Data Center Design / Consulting Monitoring Thermal Comprehensive with Thermal Zone Mapping Investment for Thermal quick wins Quick Best practices Design, analysis Real-time rebalancing consultation and consultation Thermal Intermediate 36 11 December 2008
  37. 37. Introducing EYP MCF (acquired February 2008) • EYP facts • HP and EYP − Projects Throughout the − EYP MCF consults to HP IT on World their Data Centre − Majority of Customers Multi- Consolidation Initiative National Corporations starting in 2005 − Designed the Majority of the − EYP MCF Supports HP’s Tier 4 “Greenfield” Dynamic Smart Cooling Data/Operations Centres in Development the Last 3 Years − EYP MCF’s Services Enhance − Best in Class High HP’s Data Centre Performance Computing Transformation Solution Leadership and Experience − Designed 3+ Million m2 and Commissioned 2+ Million m2 of Raised-Floor Environments 37 11 December 2008
  38. 38. Representative Clients HP & EYP combined 38 11 December 2008
  39. 39. Questions ? Technology for better business outcomes
  40. 40. 40 11 December 2008
  41. 41. HP Services Overview © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  42. 42. Critical Facilities Services Business outcomes HP Difference • Reduce costs to the business with cost- Consult – determine critical facility strategy efficient facility, providing high ROI Where, how many, topology, cost magnitude on infrastructure investment • Assured infrastructure capacity to Design – specification to achieve enterprise goals support future business growth Model, design, engineer, evaluate • Integrated facility and IT infrastructure matched to business goals Assure – operational continuity & performance • Green - Support corporate Commissioning, testing, training, maintenance environmental goals Services • Critical Facilities Consulting • Critical Facilities Design • Critical Facilities Assurance 42 11 December 2008
  43. 43. HP Energy Efficiency Services Business outcomes HP Difference • Reduce energy-related operating costs Assess to the business Unrivalled expertise in • Reduce or eliminate capacity-based identifying efficiency growth constraints to the business gains in mission critical facilities • Meet corporate commitments and compliance standards Design & build More than 50 million sq ft and 50 green-field sites Services Deliver Environmentally certified, • Facility & technology assessment peer-comparison and services availability-assured facilities • Energy Efficiency Design • Assessment service for Blades environments Data center energy efficiency leadership 43 11 December 2008
  44. 44. Deployment, resource and migration services Business outcomes HP Difference • Keep fixed costs down by adopting a more variable resource model for IT expertise On-time and to cost project Leverage HP resources as an extension delivery to facilitate growth and of your in-house staff reduce risk • Uninterrupted service levels achieved during technology relocation, providing business continuity Variable skills and project expertise Services Fixed staff skills & expertise • Deployment services • Relocation & project services • Technical assistance and resource Technology experts for projects and skills • Datamigration services when and where you need them 44 11 December 2008
  45. 45. Education services Business outcomes HP Difference • Reducing human error minimizes IT/business risk with decreased Our “sandbox” allows you to downtime & data loss Delivery learn and experiment with real • Accelerate growth through improved excellence technology, in our dedicated staff productivity non-production environment Cutting edge courses, Content you unmatched content, delivered Services need, where everyday in 100+ countries you need it around the globe • Technical Training • Service Management Innovative web enabled • Learning Solutions Learning learning technologies Innovation combined with innovative learning methodologies 45 11 December 2008
  46. 46. HP Mission Critical Services portfolio Business outcomes HP Difference • Keep business services running 24x7 Seamless blending of reactive and proactive for - get back up fast when downtime the SLA you need occurs and proactively attack all possible sources of future downtime Reactive Proactive • Improve operational efficiency, Technology drives reduce costs by leveraging HP Mission Critical Partnership business growth support automation technology and IP to restructure your in-house staff and Bridging the process Critical Service business and IT GAP Services Proactive 24 • Mission Critical Partnership Keep the right services running • Critical Service Proactive • Proactive 24 Select • Proactive Select 46 11 December 2008
  47. 47. Technology for better business outcomes

×