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HOK Biomimicry Guild Alliance


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HOK and the Biomimicry Guild have formed an alliance to integrate nature’s innovations in the design of buildings, communities and cities worldwide. This relationship between one of the world's largest architectural design firms and the only bio-inspired innovation company has expanded the mainstream application of bio-inspired design. Projects are underway in India, Saudi Arabia and the U.S.

“The built environment is the most fertile ground for Biomimicry,” says Dayna Baumeister, PhD, co-founder of the Biomimicry Guild. “Buildings account for about 50% of total U.S. energy use, and our greatest collective impact will come from applying biomimicry to the planning and design of buildings, communities and cities – at every scale and in every region.”

“We believe biomimicry will not only help us significantly reduce the environmental impact of our projects, but also has the potential to help define a whole new sustainable standard for our profession,” says HOK Sustainable Design Director Mary Ann Lazarus. “Because biomimicry addresses critical environmental issues at the habitat scale, it gives us lessons on how to achieve significant results – even restorative outcomes – at all scales.”

“Together with HOK, we are looking at what it means to be a bio-inspired company in the architecture space,” says Biomimicry Guild Co-Founder Janine Benyus. “And I think the answer to that question is really going to be something new in the world. Because making a bio-inspired product is one thing; making a bio-inspired city begins to change the world.”

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Published in: Design, Business, Technology

HOK Biomimicry Guild Alliance

  1. 2. Innovation Inspired by Nature HOK + Biomimicry Guild Alliance
  2. 3. Bill Hellmuth , President HOK
  3. 4. About HOK <ul><li>World’s largest architectural/ engineering firm. </li></ul><ul><li>Matrix organization of regional offices, services and market-sector specialists. </li></ul><ul><li>Active projects in more than 60 countries on six continents. </li></ul>
  4. 5. A Sustainable Pioneer + Innovator <ul><li>Helped develop original LEED rating system. </li></ul><ul><li>Authored The HOK Guidebook to Sustainable Design. </li></ul><ul><li>Expanding LEED to new clients, building types and regions. </li></ul>
  5. 6. Biomimicry + HOK <ul><li>A pilot partnership with the Biomimicry Guild: </li></ul><ul><ul><li>To work together on projects in 2008 – and beyond. </li></ul></ul><ul><ul><li>To broaden the application of Biomimicry principles. </li></ul></ul><ul><ul><li>To collaborate with world-class biologists in pioneering new sustainable standard. </li></ul></ul><ul><ul><li>To distinguish our expertise/approach from other major design-firm competitors. </li></ul></ul>
  6. 7. Benefits of Alliance to HOK <ul><li>New resources and opportunities to integrate nature’s innovations into our projects. </li></ul><ul><li>Biologists who speak our language – and the language of our clients. </li></ul><ul><li>Opportunity to help pioneer a new global standard for sustainability. </li></ul><ul><li>Become the leading bio-inspired architectural design firm. </li></ul>
  7. 8. Dayna Baumeister , Co-founder The Biomimicry Guild
  8. 9. What is the Biomimicry Guild? <ul><li>The only bio-inspired innovation company. </li></ul><ul><li>Deep knowledge of biological adaptations to solve design and engineering challenges. </li></ul><ul><li>S ustainable solutions that create conditions conducive to all life. </li></ul>
  9. 10. What is the Biomimicry Guild? <ul><li>Uniquely adept at studying nature's R&D labs and translating into solutions that effectively meet design challenges. </li></ul><ul><li>Trained in the Biomimicry design methodology systems. </li></ul><ul><li>Help companies find, vet, understand and emulate these effective strategies. </li></ul>
  10. 11. Benefits of Alliance to the Guild Broaden mainstream awareness and application of biomimicry. Enhance credibility through alliance with world’s largest architectural/ engineering firm. Build long-term relationship that promotes profound systemic change.
  11. 12. Janine Benyus , Co-founder The Biomimicry Guild
  12. 13. How can biomimicry help solve design issues?
  13. 14. Interface carpet tiles
  14. 15. How does nature clean surfaces?
  15. 16. How does nature cool?
  16. 17. How could a building skin learn from nature? Atlanta: City of the Future Competition
  17. 18. How would nature design a city? Atlanta: City of the Future Competition 2008 2108
  18. 19. How would nature design a city? Atlanta: City of the Future Competition
  19. 20. Mary Ann Lazarus , Sustainable Design Director HOK
  20. 21. Evolution of biomimicry at HOK 2003 2004 2005 2006 2007 2008 2004 Interface Event in Vermont 2006 Planning retreat in Houston 2007 Blue Ocean Event in Mexico Peru Workshop 2008 City of the Future Charrette in Atlanta Formal Partnership with the Biomimicry Guild Lavasa Charrette
  21. 22. Action is needed <ul><li>Buildings are responsible for almost half (48%) of all energy consumption and GHG emissions annually; globally the percentage is even greater. (US Energy Information Administration) </li></ul><ul><li>76% of all power plant-generated electricity is used to operate buildings. </li></ul>
  22. 23. Chip Crawford , Director The HOK Planning Group
  23. 24. Lavasa Maharashtra, India
  24. 25. Lavasa Maharashtra, India
  25. 26. Lavasa Maharashtra, India Innovation Inspired by Nature: HOK’s Alliance with The Biomimicry Guild
  26. 27. Lavasa Maharashtra, India
  27. 28. Biomimicry in Mugaon Valley, India Janine Benyus Fragile Soil Stability | Volume of Rain During Monsoon Absence of Rain During Dry Season | Energy Harvesting Cycling of Resources
  28. 29. Lavasa Maharashtra, India
  29. 30. Lavasa Maharashtra, India
  30. 31. Lavasa Maharashtra, India
  31. 32. Lavasa Maharashtra, India
  32. 33. Bio-Inspired Urban Plaza
  33. 34. Life’s Principles
  34. 35. “… When the city and forest are functionally indistinguishable, that’s when we’ll really be at home on this planet.” - - Janine Benyus