Item D: Getting your Group onFacebook#cochranesm
We will look at…• What is the difference between a groupand a page?• How you can use Facebook for work• Varying the content you postUK Cochrane Centre 2Objectives
Personal account:• Finding & contacting friends• Getting the latest info from businesses & societies you ‘like’• Sharing photos/videos/newsCreating a group:(To set up a group you must have a personal account.)i.e. A open group for people who love to watch Top Gear or a closedgroup for UK-based Cochrane Authors for peer reviewSetting up a page:(You do not need a personal account to set a page up.)For your Cochrane Entity to advertise their latest news and events. Thisis the option which we would definitely suggest you use. If you haveunder 1000 fans do not post more than 3 times a week.UK Cochrane Centre 3What can you use Facebook for?
Type: Pros: Cons:Open Group • Anyone can see and find the group• Non-members can see what has beenposted, this can help advertise the group• Less administration, you don’t have toapprove every member who would like to bepart of the group• Facebook works best as an open forum,once your group is well established, userstend to administer the content for you• Groups are meant for a maximum of 500people• Anyone can post in your group, you candelete posts and ban people after theyhave posted• Not good for sharing information thatshouldn’t be in the public eye•You have to look out for spam postsClosed Group • More confidential, you can only see postsand other members once you have beenapproved• More control over what is being said andshared• Very hard to find for people who aren’tmembers already• To much control in social media can be abad thing, you want visitors to feelcomfortable in commenting and engagingwith your group• You can only see posts if you are amember• Have to look out for spam postsSecret Group • Only useful for confidential reasons• Doesn’t come up in Facebook search• If you want people to find your group, theywon’t be able toUK Cochrane Centre 4What’s the difference between the 3 types ofgroups?
Type: Pros: Cons:Page • Is a public space, you don’t have to be amember to see what is happening• Specific advertising options to help marketyour work• Pages are designed for any number ofpeople• People can openly ‘like’ your page• You can ban nuisance visitors• People can only see your posts on theirnewsfeed if they have ‘liked’ your page• You can set your page to have a privacygate• You can target particular posts to certainpeople through filters•You can have a private message option• Not good for confidential information• you have to watch out for spam• administer what people are saying aboutyou• you may need to respond more quickly tocomments as it is in the public eyeUK Cochrane Centre 5The pros and cons of having a page
6UK Cochrane CentrePages are built as a timeline. You canfill in historical information aboutyour entity, this can help advertiseyour activity and will help newvisitors learn more about you andwhat you do.Photos and videos helpadd interest and willimprove your pageengagement
7UK Cochrane CentreThe default setting for your page is the timeline which is the same as thenewsfeed on your personal facebook profile, but you and your visitors can alsofilter the posts by photos, likes etc...
8UK Cochrane CentreEvery page has an admin panel, for administrators to view.It’s very useful for measuring how many people have seen each post.
UK Cochrane Centre 9How UKCC uses their page...Blogs &reviewscampaignsJobsNews/events
• Don’t worry, facebook is meant to be funand interactive• If you make a mistake admit to it• Vary your posts, from photos of the teamor interesting articles to your latestreviews. If you don’t have anything to saymaybe just a photo will do!UK Cochrane Centre 10Performance anxiety
• Follow the UK Cochrane centre page• Join the Cochrane Collaboration Group ifyou haven’t already• Also have a look at the other entities onFacebook (see my list…)UK Cochrane Centre 11To get you started…
Entity URLCochrane Collaboration www.facebook.com/groups/63721740498/&www.facebook.com/pages/Cochrane-Collaboration/107901239232501The Cochrane Library www.facebook.com/TheCochraneLibraryUK Cochrane Centre www.facebook.com/UKCochraneCentreCanadian CochraneCentrewww.facebook.com/CanadianCochraneCentreCCNet www.facebook.com/groups/188375461224285/Cochrane OccupationalSafety and Health ReviewGroupwww.facebook.com/pages/Cochrane-Occupational-Safety-and-Health-Review-Group/156334064529325?fref=tsCochrane Cystic Fibrosis andGenetic Disorders Groupwww.facebook.com/CochraneCFGD?fref=tsCochrane Croatia www.facebook.com/pages/Hrvatski-Cochrane-ogranak/163424700478175Entity URLCochrane Journal Club www.facebook.com/cochranejournalclubCochrane Back ReviewGroupwww.facebook.com/CochraneBackReviewGroupCochrane Student JournalClubwww.facebook.com/groups/107742795927540/12UK Cochrane CentreCochrane on Facebook
• If you want to advertise the work of yourCRG, then set up a page• Fill in you timeline, it helps visitors who arenew to your group understand yours andthe Collaboration’s history• Vary your posts, from new reviews tophotos from events• Encourage discussion, that is whatFacebook is forUK Cochrane Centre 13Takeaway points