WELCOME
 
We would like to break the myths surrounding paper, print and the environment.  Do any of these sound familiar….. GET READ...
The  facts
DID YOU KNOW….. When a tree is harvested for making paper, on average,  five more are planted  in its place. South Carolin...
DID YOU KNOW….. Thanks to managed timberlands specifically grown to make paper,  there are more forests in the U.S. now th...
DID YOU KNOW….. Old, overcrowded forests use more oxygen than they produce.  Young, well managed forests efficiently absor...
DID YOU KNOW….. Approximately  4 million new trees are planted every day  by America’s forestry and paper industries. Amer...
DID YOU KNOW….. Paper produced in the U.S. is harvested from responsibly managed forests.  Companies that purchase print o...
FACT IS….. America’s forests and woodlands are as abundant and healthy as they have ever been.  Societal norms and the per...
The perspective
CAN YOU BELIEVE….. People once thought the world was flat and you could sail off the edge…… AND   Before the 1950’s, ads i...
How could people believe in these things….. It seemed to make sense and experts who were respected told us so.  This was p...
So, what does this mean about paper and printing….. We must be open to  THE TRUTH ABOUT PRINTING AND PAPER.  Some things m...
PERSPECTIVE #1 Trees are planted on farms and harvested as crops, like cotton, corn and wheat.  We don’t worry about runni...
PERSPECTIVE #2 Companies that use trees as a resource MUST continually grow these resources to sustain their business  Wou...
PERSPECTIVE #3 Trees are harvested for more than just making paper – we don’t give much thought to those things.  49% for ...
PERSPECTIVE #4 No paper company or printer supports the wasting of ANY natural resources – including trees.  Simply put, w...
PERSPECTIVE #5 More than half of U.S. forestland is privately owned – carrying property tax and other maintenance costs.  ...
The   responsibility
Sustainable and recyclable Paper is more than a renewable resource that is plentiful in the U.S. – it is highly recyclable...
Paper gets repurposed 45.2 million tons of paper and paperboard were recovered from recycling in 2007.  That’s 57% of all ...
The   misconception
Electronic media is eco-friendly While electronic media and the internet are amazing communication and marketing tools, th...
Don’t forget #1 Coal mined for electricity to run servers often times requires mountain tops to be clear cut of soil and t...
Don’t forget #2 Power to run servers is needed at a staggering rate  U.S. servers alone use enough electricity to power ev...
Don’t forget #3 Computers and cell phones have  VERY  high post consumer environmental costs. 1. They are filled with Arse...
Should we stop utilizing electronic media Absolutely not – it is invaluable as a communications and marketing tool.  The k...
The   classic question
Paper or plastic Paper bags can biodegrade in a matter of weeks, and go into compost or yard waste piles or the recycling ...
Paper or plastic While paper bags are biodegrading, returning to the earth and becoming soil for some other living organis...
The  payoff
Print is a powerful communications medium The statistics don’t lie.  Print is a promotional tool that gets results  AND  i...
Print is a powerful communications medium Print has a feel, both emotional and tactile, creating an experience, not just r...
Print drives business online Consumers receiving a printed catalog are twice as likely to buy online than those consumers ...
Print makes connections 80% read or skim direct mail.  ”Household Diary Study” – USPS 82% like getting catalogs in the mai...
The  economy
Jobs and lives depend on printing & paper In Wisconsin alone, there are 762 printers that employ 36,802 people. Nationwide...
The  takeaway
Print is a very responsible promotional and communications medium, despite the myths that have popped up and been perpetua...
Rethinking a common statement You’ve seen the statement,  “think before you print”  on email signature lines….. Maybe that...
Don’t forget to…
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Print If You Love Trees

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For decades, a norm of society in both households and businesses has been that using paper kills trees and contributes to the deforestation of our landscape and destruction of wildlife habitats. In reality, nothing could be further from the truth – in fact, the opposite is true. The Print If You Love Trees initiative is focused on educating our business partners on the merits of print as a valuable promotional and communications tool and dispelling the myths of paper and printing as being environmentally irresponsible.

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Print If You Love Trees

  1. 1. WELCOME
  2. 3. We would like to break the myths surrounding paper, print and the environment. Do any of these sound familiar….. GET READY FOR THE TRUTH ABOUT PRINTING AND PAPER! If you care about the environment, don’t print out this email. How many trees did you kill to make that brochure! Corporate developers are destroying our wildlife & natural resources. Print collateral is dying.
  3. 4. The facts
  4. 5. DID YOU KNOW….. When a tree is harvested for making paper, on average, five more are planted in its place. South Carolina Forestry Commission
  5. 6. DID YOU KNOW….. Thanks to managed timberlands specifically grown to make paper, there are more forests in the U.S. now than there were 50 years ago. Bugwood Network
  6. 7. DID YOU KNOW….. Old, overcrowded forests use more oxygen than they produce. Young, well managed forests efficiently absorb carbon dioxide and produce oxygen. South Carolina Forestry Commission
  7. 8. DID YOU KNOW….. Approximately 4 million new trees are planted every day by America’s forestry and paper industries. American Forest & Paper Association
  8. 9. DID YOU KNOW….. Paper produced in the U.S. is harvested from responsibly managed forests. Companies that purchase print or paper from Asia or the Pacific Rim are most in danger of supporting irresponsible forestry practices or the destruction of rainforests.
  9. 10. FACT IS….. America’s forests and woodlands are as abundant and healthy as they have ever been. Societal norms and the perceived eco-friendliness of electronic media make this difficult for us to understand and believe.
  10. 11. The perspective
  11. 12. CAN YOU BELIEVE….. People once thought the world was flat and you could sail off the edge…… AND Before the 1950’s, ads in magazines featured actual doctors endorsing cigarettes as an effective way to aid in digestion after a meal.
  12. 13. How could people believe in these things….. It seemed to make sense and experts who were respected told us so. This was passed on and compounded from one generation to the next. Not until someone could prove differently would these ideas become obsolete and without merit.
  13. 14. So, what does this mean about paper and printing….. We must be open to THE TRUTH ABOUT PRINTING AND PAPER. Some things may seem counter-intuitive to what we have learned over the years, but facts don’t lie. And we promise - you won’t sail off the edge of the earth.
  14. 15. PERSPECTIVE #1 Trees are planted on farms and harvested as crops, like cotton, corn and wheat. We don’t worry about running out of these resources because we continually plant and harvest what we need.
  15. 16. PERSPECTIVE #2 Companies that use trees as a resource MUST continually grow these resources to sustain their business Would Green Giant, General Mills or Jockey clear-cut corn, wheat or cotton without replanting until they went out of business?
  16. 17. PERSPECTIVE #3 Trees are harvested for more than just making paper – we don’t give much thought to those things. 49% for lumber in construction, furniture, etc. 28% for pulp and all paper products. 23% for fuel and making cleaning products. TAPPI Paper University
  17. 18. PERSPECTIVE #4 No paper company or printer supports the wasting of ANY natural resources – including trees. Simply put, we shouldn’t be afraid to use paper products responsibly when appropriate….just like all of the other commercial paper products we use every day.
  18. 19. PERSPECTIVE #5 More than half of U.S. forestland is privately owned – carrying property tax and other maintenance costs. Many private landowners are forced to sell, giving way to the birth of another strip mall with an expansive asphalt parking lot.
  19. 20. The responsibility
  20. 21. Sustainable and recyclable Paper is more than a renewable resource that is plentiful in the U.S. – it is highly recyclable. And what about the paper that doesn’t get recycled…..it biodegrades and becomes earth, from which new trees can grow.
  21. 22. Paper gets repurposed 45.2 million tons of paper and paperboard were recovered from recycling in 2007. That’s 57% of all paper and paperboard waste. Papercycles.org 40.3% of standard mail was recovered in 2007 - up from 23.9% in 2003 US EPA Facts & Figures Paper can biodegrade in a matter of weeks. BusinessEthics.com
  22. 23. The misconception
  23. 24. Electronic media is eco-friendly While electronic media and the internet are amazing communication and marketing tools, they have REAL environmental costs. Electricity to power them and disposal of them after use.
  24. 25. Don’t forget #1 Coal mined for electricity to run servers often times requires mountain tops to be clear cut of soil and trees…forever. An enormous amount of energy is also burned getting the coal to power plants. We can’t “grow” more coal Print Grows Trees
  25. 26. Don’t forget #2 Power to run servers is needed at a staggering rate U.S. servers alone use enough electricity to power every TV in the U.S.,and this is increasing rapidly. EPA: Power usage in data centers could double by 2011
  26. 27. Don’t forget #3 Computers and cell phones have VERY high post consumer environmental costs. 1. They are filled with Arsenic, Lead, & Mercury that leach into ground waters. 2. Electronics do not biodegrade in landfills. 3. Technology advances make electronics obsolete quickly and e waste is increasing at alarming rates. Grinning Planet / Wirefly
  27. 28. Should we stop utilizing electronic media Absolutely not – it is invaluable as a communications and marketing tool. The key is, don’t dismiss print as a poor environmental choice, when electronic choices have potentially worse environmental costs.
  28. 29. The classic question
  29. 30. Paper or plastic Paper bags can biodegrade in a matter of weeks, and go into compost or yard waste piles or the recycling bin. Paper is also a renewable resource. EPA research: plastic bags may take 10-100 years to partially biodegrade, and may never fully break down. BusinessEthics.com
  30. 31. Paper or plastic While paper bags are biodegrading, returning to the earth and becoming soil for some other living organism, plastic bags are consuming land fills and scattered about the countryside and hanging from trees and bushes. Paper is the responsible choice!
  31. 32. The payoff
  32. 33. Print is a powerful communications medium The statistics don’t lie. Print is a promotional tool that gets results AND is eco-conscious. If print isn’t a part of your promotional mix simply because of the environmental myths, you need to reconsider your strategy.
  33. 34. Print is a powerful communications medium Print has a feel, both emotional and tactile, creating an experience, not just relaying information. Emotion plays a huge role in why people make purchase decisions. Print is convincing and has an emotional appeal no other medium has.
  34. 35. Print drives business online Consumers receiving a printed catalog are twice as likely to buy online than those consumers who do not receive a catalog. “Household Diary Study” – USPS 67% of online action is driven by offline messages ”iProspect Offline Channel Influence on Search Behavior Study” – Print in the Mix 86% say shopping is easier when they have a printed catalog “Media Choices Today: What’s Getting Through.” - USPS
  35. 36. Print makes connections 80% read or skim direct mail. ”Household Diary Study” – USPS 82% like getting catalogs in the mail from the stores they patronize. “Relationship Marketing Strategy” – Patricia Sorce 70% have renewed a relationship with a company as a result of direct mail. DM News/Pitney Bowes Survey – printinthemix.rit.edu / Statistics courtesy of Appleton Coated Paper Research
  36. 37. The economy
  37. 38. Jobs and lives depend on printing & paper In Wisconsin alone, there are 762 printers that employ 36,802 people. Nationwide, there are 33,565 printers that employ 909,179 people. Printing Industries of America: Print Markets Atlas Printing is good for the environment, AND for American families.
  38. 39. The takeaway
  39. 40. Print is a very responsible promotional and communications medium, despite the myths that have popped up and been perpetuated throughout the years. Print is: Sustainable, recyclable & biodegradable. A sales and marketing powerhouse with amazing ROI. Keeping our forests from business development. A major component of our economy .
  40. 41. Rethinking a common statement You’ve seen the statement, “think before you print” on email signature lines….. Maybe that statement should read, “think before you decide NOT to print”
  41. 42. Don’t forget to…

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