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So You Write Cool Stuff,Now What?The 4 C’s of Promoting Your Blog
The 4 C’sContent     Cross-Promo   Connection   Calculation                                                     2
Content
Opinion                        FamilySports             fashion                       Expertise  Politics              Hum...
Writer’s Block? Don’t Worry.                               Breathe.                                     5
And now for some tricks
Use Great HeadlinesMost important part of your postMake it tweetable (and re-tweetable)Tips from bloggers and copywriters ...
For Example:  Stores Expecting Big  Lines on Black Friday
Or:      It’s Going to Be a Rough      Black Friday                          Credit: RizzoTees.com Blog
Learn From LettermanThe blogosphere loves a good Top TenCan you present your content as a list or in aranking or a How To?...
Get Re-tweeted      1.   you        11.   please re-tweet      2.   twitter    12.   great      3.   please     13.   soci...
Get Re-tweeted and Shared
Get It Out There!Can your content be re-packaged in other easyto share formats?Are there different ways for John Doe (ands...
Cross-Promo
There’s a lot out there, but you don’t have to do it all…at least not all at once                                         ...
As you know, know your audience                            Ari Seth Cohen                            Photographer, fashion...
Add your                                     URL to                                 everything:More tricks              He...
Connection
Reach Out to Other Bloggers1) Reach : Let them know you’re there through direct inbox or email messaging;comment (but not ...
Be Sure to Mind Your P‘s and Q’sDO:Give credit where credit is due: provide the blogger’s handles,hashtags, etc. if you ar...
Calculation
Thank YouFor more information, please contact:Allison KnaupeDigital Strategist, H+KAllison.Knaupe@hkstrategies.com@aknaupe
So You Write Cool Stuff, Now What?
So You Write Cool Stuff, Now What?
So You Write Cool Stuff, Now What?
So You Write Cool Stuff, Now What?
So You Write Cool Stuff, Now What?
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So You Write Cool Stuff, Now What?

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Allison Knaupe, SVP Digital Strategist at H+K, delivers the 4 C's of promoting your blog. Follow her on Twitter at @aknaupe.

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So You Write Cool Stuff, Now What?

  1. 1. So You Write Cool Stuff,Now What?The 4 C’s of Promoting Your Blog
  2. 2. The 4 C’sContent Cross-Promo Connection Calculation 2
  3. 3. Content
  4. 4. Opinion FamilySports fashion Expertise Politics Humorfood Travel Do-It-Yourself Pets celebrity 4
  5. 5. Writer’s Block? Don’t Worry. Breathe. 5
  6. 6. And now for some tricks
  7. 7. Use Great HeadlinesMost important part of your postMake it tweetable (and re-tweetable)Tips from bloggers and copywriters = formulaswork: The Secret of _________ Here’s a Quick Way to __________ Who Else Wants _______?Lots of advice online:18 Resources to Help you Write Better BlogTitles
  8. 8. For Example: Stores Expecting Big Lines on Black Friday
  9. 9. Or: It’s Going to Be a Rough Black Friday Credit: RizzoTees.com Blog
  10. 10. Learn From LettermanThe blogosphere loves a good Top TenCan you present your content as a list or in aranking or a How To? Top Ten Top Five Three Tips How to do [blank] How to do [blank] betterWhat would attract your target audience?
  11. 11. Get Re-tweeted 1. you 11. please re-tweet 2. twitter 12. great 3. please 13. social media 4. re-tweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post Information provided by Dan Zarella
  12. 12. Get Re-tweeted and Shared
  13. 13. Get It Out There!Can your content be re-packaged in other easyto share formats?Are there different ways for John Doe (andsearch engines) to find it?How would your audience most like to engagewith your content?Does the content include the audience’s pointof view?Can it be made more visual?Is it a good story?
  14. 14. Cross-Promo
  15. 15. There’s a lot out there, but you don’t have to do it all…at least not all at once 15
  16. 16. As you know, know your audience Ari Seth Cohen Photographer, fashion writer 16
  17. 17. Add your URL to everything:More tricks Hey, offline is still a place: • blog plaster…it’s stickers— seriously! • leave flyers behind • get in event programs Fish where the fish are: Where is your target audience online? Go there. And push them to your blog with your cool headlines, interesting visuals, and relevant content
  18. 18. Connection
  19. 19. Reach Out to Other Bloggers1) Reach : Let them know you’re there through direct inbox or email messaging;comment (but not in a stalker-psycho way) on their posts2) Relevancy is key - don’t pitch stories to other bloggers that have little or no relevanceto their blog. You’ll just be wasting their time and yours.3) Only pitch your best posts - you will have a much higher success rate at getting alink if you only do it with your best stuff. I would only ever do this with around 1-2% of myposts.4) Give them an angle – don’t just shoot the link over – tell the blogger what the story isabout and why it might be relevant to their blog. Save them a little work by showing howthe post might be interesting to their readers.4) Keep it brief – if the blogger wants lots of details about your post they’ll click the link.Be to the point, communicate what you need to say and then let the blogger get on withtheir day.5) Be personal – use their name, their blog’s name and show you are not just spammingthousands of blogs with your email. 19
  20. 20. Be Sure to Mind Your P‘s and Q’sDO:Give credit where credit is due: provide the blogger’s handles,hashtags, etc. if you are using some of their information in yourpostsDON’T:Don’t sell yourself in comments, like linking to your site in theircomment section. Tacky. 20
  21. 21. Calculation
  22. 22. Thank YouFor more information, please contact:Allison KnaupeDigital Strategist, H+KAllison.Knaupe@hkstrategies.com@aknaupe

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