HKD2 - Wikimedia - Wikipedia behind the scenes

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Delphine Ménard, Wikimédia France, explains how business can use it properly

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HKD2 - Wikimedia - Wikipedia behind the scenes

  1. 1. Wikipedia Behind the Scenes Insights Into a World of Know-it-alls Delphine Ménard Wikimédia France Demystifying Digital – Hill & Knowlton London, 11 March 2010
  2. 2. Wiki what? © Andrew Laing - CC-BY-SA 2.0 - Wikimedia Commons ● Wiki ● The software ● Pedia ● Encyclopedia ● Wikipedia ● project of encyclopedia ● never finished, always in motion
  3. 3. A vision, a mission ● Imagine a world in which every single human being can freely share in the sum © anoldent - CC-BY-SA 2.0 - Flickr of all knowledge. That's our commitment. ● Distribute, freely, for eternity
  4. 4. The pillars of Wikipedia ● Content under a free licence ● That anyone can distribute and reuse ● Collaborative © eflon / Alex - CC-BY 2.0 - Flickr ● that anyone can contribute to, respectfully ● Neutral Point of view ● Lots of rules, formal & informal
  5. 5. All you've ever wanted to know about Wikipedia, in one slide ● launched in 2001 as an experiment ● More than 14 million © Eric Wüstenhagen - CC-BY-SA 2.0 - Flickr articles in 250 languages ● 6 millions media files ● 100 000 active editors (20 million registered) ● 12 million edits per month ● 5th most visited website in the world ● 40 employees worldwide
  6. 6. Where's the business model? ● Freely distributed, freely usable © Windell Oskay - CC-BY-SA 2.0 - Flickr ● No advertising, really, none, not even yours ● Content is free: licenses allowing reuse, even commercial reuse ● Hosted by a non-profit, run on donations ● Wikimedia Foundation (US based) and an international network of 28 chapters
  7. 7. Anyone can contribute? But seriously, who writes Wikipedia? ● You, me, her, him, and thousands of volunteers, anonymous or not ● The editorial staff? Just volunteers who (think they) know better © Mike E. Perez - CC-BY 2.0 - Flickr Wüstenhagen
  8. 8. So in the beginning, anybody could edit Wikipedia. And then anybody could edit Wikipedia. And as of tomorrow, © Mike E. Perez - CC-BY 2.0 - Flickr anybody can edit Wikipedia. - Jimmy Wales - On Wikipedia's New Editing Policy - NPR, August 26, 2009
  9. 9. Wikipedia and businesses (and brands, and PR, and communication) © uggboy - CC-BY 2.0 - Flickr
  10. 10. Why might you want to stay away from Wikipedia? © break.things - CC-BY-SA 2.0 - Flickr ● Complicated (the rules, the software etc.) ● Mistrust and suspicion (biting the newbies) ● It will not say what I want to say about my company! ● Curse that neutral point of view! ● Magnifying glass: anything bad will look "badder"
  11. 11. Why can't you stay away from Wikipedia? © RecycledStarDust's - CC-BY 2.0 - Flickr ● Wikipedia comes up often and first in search results ● People use Wikipedia as a directory of businesses ● People trust Wikipedia to say all there is to say ● What do you mean, you don't have an article on Wikipedia? What kind of company are you?
  12. 12. The 5 golden rules of success in Wikipedia ● Errrr... ● Hmmm... © Parée - CC-BY 2.0 - Flickr ● Ahem... ● Well... ● Let's discuss this.
  13. 13. Thank you ● Donate: http://donate.wikimedia.org.uk/ You should donate ... ...but remember, it won't make your article better :-) Wikimédia France: http://wikimedia.fr Wikimedia UK: http://wikimedia.org.uk Delphine Ménard: delphine.menard@wikimedia.fr

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