Hkd2 london hsbc_nick woods_h&k

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Hkd2 london hsbc_nick woods_h&k

  1. 1. HSBC BankInternationalTransforming a traditional media campaign into an onlinecommunityy#IGNITE // #HKD2 // Nick Woods
  2. 2. Survey Respondents: 2008: 2,155 2009: 3,100 2010: 4 127 2010 4,127 Twitter Followers July 2010: 600 June 2011: 2,685
  3. 3. •1,629 unique visitors to the tool onlaunch day•Expats in 82 countries reached infirst 24 hours•Most engaged part of website afterhome page•More users in 1 month than the M h h horiginal 2010 PDF reports received inthe previous 6 months
  4. 4. Thank You#IGNITE // #HKD2 // Nick Woods

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