Hkd2 london facebook_jon harvey

241 views

Published on

Published in: Travel, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
241
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hkd2 london facebook_jon harvey

  1. 1. Stories Worth SharingJon HarveyJune 2011jharvey@.com
  2. 2. 1 Socialis The Web WebPeople About 2 Build a is Marketing foundation About People 3 Impact You Can Connect with People at Scale
  3. 3. Communication is as old as time
  4. 4. •  10% cheaper •  Premiere lens •  Neck strapFunctional Emotional Sharable Brand building = storytelling!
  5. 5. Co-creation of the brand story
  6. 6. Your foundation for storytelling
  7. 7. Your foundation for storytelling
  8. 8. Your foundation for storytelling
  9. 9. Valentine’s Day Campaign 4,000 transactions directly from Facebook Credits promotions 400% increase in log-ins with Facebook credentials 37M friends of fans 2X CTR’s with Sponsored Stories “It was validation that there is a strong convergence happening with commerce, Facebook and social media in general” Chris McCann, President 1-800-Flowers
  10. 10. awareness Awareness Interest interest decision action Decision Recommendation Action
  11. 11. Tell great stories and amplify out to millions ofconsumersUse engagers to influence and pass on yourmessageEmbrace commerce – an essential part of theexperience
  12. 12. Thank youjharvey@fb.com (c) 2011 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

×