HKD2 - Hill & Knowlton - iLead

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Kati Sulin, H&K EMEA Interactive Strategy Director, shows the iLEAD Framework: a practical way to form your social media strategy

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HKD2 - Hill & Knowlton - iLead

  1. 1. The iLEAD Framework: a practical way to form your social media strategy Kati Sulin, EMEA Interactive Strategy Director, H&K Sulin Director
  2. 2. iLEAD traditional PR digital strategy
  3. 3. iLEAD Intelligence | Listen | Engage | Assets | Decision
  4. 4. Intelligence= Have the courage  to absorb your surroundings to absorb your surroundings
  5. 5. Listen = Don’t let your business die of ignorance
  6. 6. Engage =  Engage Be aware and be there,  then your customers will care then your customers will care
  7. 7. Assets = Build your own  Assets Build your own ecosystem and put your business  at the forefront of the food chain at the forefront of the food chain
  8. 8. ECOSYSTEM
  9. 9. Decision = Break the silos, think out  of the box and measure success
  10. 10. Brandi LunaDiRimmel CarbonNYC Mourner Juan Mann

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