HK D2 Amsterdam - Hill&Knowlton Digital

645 views

Published on

At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Andrew Bleeker Worldwide Head of Digital talks about the trends in Digital Communication and Social Media

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
645
On SlideShare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

HK D2 Amsterdam - Hill&Knowlton Digital

  1. 1. TRENDS IN DIGITAL PR14 April 2011 case studiesHill & Knowlton Confidential and Proprietary 1
  2. 2. AGENDA in 2011 Digital Media • The Digital Landscape • Uses of Digital • Emerging Trends • Is It Working?Hill & Knowlton Confidential and Proprietary 2
  3. 3. DEFINING DIGITAL MEDIA 2011 Defining Social Media Something Happens Journalists Bloggers Observers 3
  4. 4. THE DIGITAL2011 Digital Media in LANDSCAPE IN 2011 The old sources of influence are no longer sufficient  Facebook has over 500 million active users, 50% log on every day  150 years of YouTube video consumed every day on Facebook  Over 460,000 new Twitter accounts are created daily Ref: Quantcast 4
  5. 5. TRENDS INinDIGITAL PR Digital Media 2011 Organizations and companies are using digital: 1. To achieve additional business goals 2. To provide tools rather than only content 3. To better explain difficult concepts 4. To better capitalize on momentsHill & Knowlton Confidential and Proprietary 5
  6. 6. 1. Digital Media in 2011 APPROACH A WHOLISTIC Consumers Media Clients Digital Strategy Alumni Recruits Employees RegulatorsHill & Knowlton Confidential and Proprietary 6
  7. 7. 1. Digital Media in ADDITIONAL BUSINESS GOALS ACHIEVE 2011 Media Relations: General Electric Respond directly to other influentials in media, not just individualsHill & Knowlton Confidential and Proprietary 7
  8. 8. 1. Digital Media in ADDITIONAL BUSINESS GOALS ACHIEVE 2011 Customer Service: Comcast Conduct direct customer service with a personal faceHill & Knowlton Confidential and Proprietary 8
  9. 9. 1. Digital Media in ADDITIONAL BUSINESS GOALS ACHIEVE 2011 Internal Collaboration: IBM Facilitate open, internal collaborationHill & Knowlton Confidential and Proprietary 9
  10. 10. 2. Digital Media in 2011 PROVIDE DIGITAL TOOLS Connecting on and offline activity: Nike+Hill & Knowlton Confidential and Proprietary 10
  11. 11. 2. Digital Media in 2011 PROVIDE DIGITAL TOOLS Tools for conducting everyday activities: PNC, American Express American Express has 8 iPhone apps featuring different toolsHill & Knowlton Confidential and Proprietary 11
  12. 12. 2. Digital Media in 2011 PROVIDE DIGITAL TOOLS Electric Car: BMWHill & Knowlton Confidential and Proprietary 12
  13. 13. 3. Digital Media in DIFFICULT CONCEPTS EXPLAIN 2011 Financial Reform: The White HouseHill & Knowlton Confidential and Proprietary 13
  14. 14. 3. Digital Media in DIFFICULT CONCEPTS EXPLAIN 2011 Interactive tools to explain complex information: NYTimes, KiplingerHill & Knowlton Confidential and Proprietary 14
  15. 15. 3. EXPLAIN DIFFICULT CONCEPTS 15
  16. 16. 4. Digital Media in 2011 MOMENTS CAPITALIZE ON Mobilize supporters, quickly and en masse: Avaaz in India, Livingsocial Hundreds of thousands of signatures in a matter of days More than $2 million raised in 24 hoursHill & Knowlton Confidential and Proprietary 16
  17. 17. 4. Digital Media in 2011 MOMENTS CAPITALIZE ON Generating Viral Growth: Organizing for America Over 500,000 new free supportersHill & Knowlton Confidential and Proprietary 17
  18. 18. 4. Digital Media in 2011 MOMENTS CAPITALIZE ON Mobile Petitions: Rio Governor Sergio Cabral 100,000 petitions signed in 24 hoursHill & Knowlton Confidential and Proprietary 18
  19. 19. IS Digital Media in 2011 IT WORKING? How do we track against core business goals? Hill & Knowlton Confidential and Proprietary 19
  20. 20. Questions? case studiesAndrew.Bleeker@hillandknowlton.com 20

×