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3. d2 ignite stora enso kati sulin

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3. d2 ignite stora enso kati sulin

  1. 1. Demystifying Digital // Kati Sulin<br />Stora Enso // global responsibility<br />
  2. 2. chrislang<br />
  3. 3.
  4. 4. Culture<br />Us<br />Politics<br />Business<br />Internet changing politics:<br /><ul><li>NGO’s finding allies on global scale
  5. 5. Social media groups undermining decision makers
  6. 6. (Micro) bloggers breaking the walls of censorship
  7. 7. Ad hoc communities & web petitions</li></li></ul><li>Culture<br />Us<br />Politics<br />Business<br />Internet changing business:<br /><ul><li>Global markets for niche items (--> long tails)
  8. 8. Bypassing the middlemen (--> disintermediation)
  9. 9. Twinsumerism, peer-to-peer trust, WOM
  10. 10. Product & service development through social media
  11. 11. Consumer activists</li></ul>--> product boycotts, collective buying power<br /><ul><li>Sustainability throughout supply chains</li></li></ul><li>Culture<br />Us<br />Politics<br />Business<br />Internet changing culture:<br /><ul><li> User created content challenging professional structures</li></ul>Blogger stars & webzines<br /> Street culture & fashion<br /> Music --> MySpace artists<br /> Visual culture --> Flickr & YouTube<br /> Literature --> Google poetry, web novel<br />
  12. 12. Culture<br />Us<br />Politics<br />Business<br />Internet changing us:<br /><ul><li> Time & space</li></ul>24/7<br /> Globe virtualized (Google Maps, Flickr, webcams)<br /> Localized mobile services<br /><ul><li> Self</li></ul>Voluntary giving up of anonymity <br /> Self-branding & promoting<br /> Virtual personalities & communities<br />
  13. 13. Verification<br />Topic ownership<br />Presence<br /> Clarity<br />Goal 1:Credibility<br />Goal 2:Trust<br />Goal 4:Leadership<br />Goal 3:Dialog<br />
  14. 14.
  15. 15. Environmental<br />Social<br />economical<br />
  16. 16. Questions<br />Claims<br />accusations<br />
  17. 17. Modular web experience<br />
  18. 18.
  19. 19.
  20. 20. Your business might be b2b, <br />but Social media is still p2p <br />
  21. 21. Gri-based Sustainability comms is a half full glass<br />
  22. 22. Social media adoption can be more like <br />walking on the moonthan taking the first steps<br />
  23. 23. Top management engagement <br />is top priority<br />
  24. 24. Lessons learned<br />Your business might be b2b, but Social media is still p2p<br />Social media adoption can be more like walking on the moon than taking the first steps <br />Gri-based Sustainability comms is a half full glass<br />Top management engagement is top priority <br />
  25. 25. www.storaenso.com/globalresponsibility<br />

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