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11. d2 ignite candace kuss twitter ads


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11. d2 ignite candace kuss twitter ads

  1. 1. TWITTER UPDATE: ADS #IGNITE // #HKD2 // @CandaceKuss
  2. 4. REACH <ul><li>The Netherlands lead Global Markets in reach </li></ul>
  3. 5. AD PRODUCTS <ul><li>Promoted Tweets </li></ul><ul><li>Promoted Trends </li></ul><ul><li>Promoted Accounts </li></ul>
  4. 6. Tweets Trends Accounts
  5. 7. PROMOTED TWEETS <ul><li>“ Promoted Tweets are ordinary Tweets that advertisers pay to highlight to a wider group of users.” </li></ul>
  6. 9. COUNTRY = OTHER?
  7. 10. GEO-TARGETED PROMOTED TWEETS <ul><li>Twitter’s Adam Bain announced in New York on 06 April that Promoted Tweets that target users based on their location, will be available in 21 cities across the US and in more than 100 countries. </li></ul>© DIANA QUENOMOEN
  8. 11. CRISIS?
  9. 12. PROMOTED TRENDS <ul><li>“ With Promoted Trends, users see time-, context-, and event-sensitive trends promoted by our advertising partners.” </li></ul>
  10. 16. TWITTER & TV
  11. 17. PROMOTED ACCOUNTS <ul><li>“ Promoted Accounts are part of “Suggestions for You,” which suggests accounts that people don’t currently follow and may find interesting.” </li></ul>
  12. 18. PROMOTED ACCOUNTS 12 April 13 April
  13. 19. INFLUENCER TWEETS <ul><li>Not a Twitter ad product </li></ul>
  14. 24. BACKLASH <ul><li>Do users want ads in their tweets? </li></ul>© Craftsquatch
  15. 27. THANK YOU <ul><li>#IGNITE // #HKD2 // @CandaceKuss </li></ul>