THE RISE OF DIGITAL The
average American adult spends approx. 2 hours and 21 minutes per day online. - Emarketer 77% of viewers use another device while they are watching TV. - Google’s ZMOT 72% of tablet owners make purchases from their tablets on a weekly basis. - Google’s ZMOT
THE RISE OF DIGITAL On
Wordpress alone, there are 61.8 million new blog posts published each month. The average person is served over 1,700 banner ads per month. Less than 0.1% of these are clicked. - comScore and HubSpot 75% of ads clicked from November 1 to December 31 go to big online-only advertisers. - Google’s ZMOT
IT ALL STARRISTES OWFI TDHIG
TIHTAEL P RODUCT 5 steps to a great product (aka. ebook) 1. Prototype (get beta readers) 2. Test, test, test 3. Hire an editor 4. Invest in cover art design 5. Format (multi-devices)
IT ALL STARTS RISE OF
WITH DIGITAL THE PRODUCT The Hugh Howey effect One short story becomes a multi-million dollar empire.
IT ALL STARTS WITH THE
PRODUCT Word of mouth is the primary factor behind 20% to 50% of all purchasing decisions and it’s 10x more effective than traditional advertising. - Mckinsey Quarterly
RGISEET OCFR EDAIGTIITVAEL 1.Use Google’s
Keyword Planner, Google Trends, and Amazon’s “auto fill” function to get an idea of what people are searching for. 2. Include relevant keywords in descriptions and keyword boxes. 3.Test, test, test your product description! 4.Think like a user - what would real people search for? Don’t confuse with keyword stuffing. ! Metadata
SUMMARY 1. It all starts
with the product. (Test, test, test…) 2. Build an audience (and leverage other traffic sources). 3. Learn the landscape and get creative.
IMAGE CREDITS Old books: David
Flores Butter magazine: thenourishedyou.files.wordpress.com Apple Powerbook: Flickr - Dana Sibera Hands with Kindle: Flickr - Jens Schott Knudsen Guy with laptop: Flickr - Ben Crowder ipad bookshelf: Flickr - Johan Larsson iphone on table: Flickr - Jonas Tana Crystal Pepsi: Flickr - Paxton Holley Wool cover: Amazon.com (a Hugh Howey book) Guys around iphone: Flickr - Dave Fayram Hand and keyboard: Flickr - Kirsty Andrews Old book spine: Flickr - Thalita Carvalho Amazon packaging: Flickr - Nic Taylor Question mark image: Flickr - ed_needs_a_bicycle Books on shelf: Aerrin99