to Social Media
and Business
An Introduction
H. Jessica Armstrong
2011 IWV Economic Outlook Conference
“Social Media is the democratization of
information, transforming people from
content readers into publishers. It is the
s...
COMMUNICATIONS
MEDIA
Space defined by media owner
Brand in control
One way/ Delivering a message
Repeating the message
Foc...
Social media is
changing business.
People ARE talking about your business or organization
– offline and on.
Smaller customer base =
Better engagement. Better relationships.
For a business, this would be tragic.
Social media is big, evolving and here to stay
96Percentage of Gen Y that have
joined a social network.
50+Fastest growing demographic for
Facebook and other social media.
LISTEN.
You can't know where
you're going until you
know where you've
been.
It's about them.
Thank you.
Photos & Graphics
Slide 1 – Flickr photo from KayVee.INC
Slide 3 – Recreated from “What's next in Media” by Nei...
An Introduction to Social Media and Business
An Introduction to Social Media and Business
An Introduction to Social Media and Business
An Introduction to Social Media and Business
An Introduction to Social Media and Business
An Introduction to Social Media and Business
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An Introduction to Social Media and Business

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Presentation for the 2011 IWV Economic Outlook Conference held at the Kerr McGee Center on Feb. 10, 2011 in Ridgecrest, CA.

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An Introduction to Social Media and Business

  1. 1. to Social Media and Business An Introduction H. Jessica Armstrong 2011 IWV Economic Outlook Conference
  2. 2. “Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one- to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”
  3. 3. COMMUNICATIONS MEDIA Space defined by media owner Brand in control One way/ Delivering a message Repeating the message Focused on the brand Entertaining Company created content SOCIAL MEDIA Space defined by consumer Consumer in control Two way/ Conversation Adapting the message Focused on the consumer Influencing, involving User created content
  4. 4. Social media is changing business.
  5. 5. People ARE talking about your business or organization – offline and on.
  6. 6. Smaller customer base = Better engagement. Better relationships.
  7. 7. For a business, this would be tragic.
  8. 8. Social media is big, evolving and here to stay
  9. 9. 96Percentage of Gen Y that have joined a social network.
  10. 10. 50+Fastest growing demographic for Facebook and other social media.
  11. 11. LISTEN.
  12. 12. You can't know where you're going until you know where you've been.
  13. 13. It's about them.
  14. 14. Thank you. Photos & Graphics Slide 1 – Flickr photo from KayVee.INC Slide 3 – Recreated from “What's next in Media” by Neil Perkin. www.slideshare.net/neilperkin/whats-next-in-media Slide 4 – By Brian Solis and JESS3. www.theconversationprism.com. Slide 6 - Flickr photo from Intersection Consulting Slide 7 - Flickr photo from lovestruck Slide 8 - Flickr photo from fensterbme Slide 9 - Flickr photo from Intersection Consulting Slide 10 - Flickr photo from maczydeco Slide 11 - Flickr photo from whurley Slide 12 - www.facebook.com/notes/facebook- engineering/visualizing-friendships/469716398919 Slide 15 - Flickr photo from Wildebeest Slide 17 - Flickr photo from Intersection Consulting Slide 18 – Own screengrab from YouTube Slide 19 - Flickr photo from Jenser (Clasix-Design) Stats & Quotes Slide 2 – Brian Solis. www.briansolis.com Slide 13 & 14 - Pew Research Center's Internet & American Life Project, Aug. 2010. Questions? Visit the IWV Economic Outlook Conference blog at www.iwveoc/blog or email me at hj@hjarmstrong.com.

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