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Future of AR

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Emmi Jouslehto, Arilyn.
Helsingin Insinöörit HI ry:n teemaseminaari Virtuaalitodellisuus 8.11.2017, Leppävaaran Metropolia Espoo.

Published in: Engineering
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Future of AR

  1. 1. In (near) future all the best stories are AR stories.
  2. 2. THE FUTURE OF AR by Emmi Jouslehto, Arilyn CEO
  3. 3. Arilyn was founded in 2013 by Emmi, Otto and Otso. We are the leading Nordic vendor in Augmented Reality. Hello there! We are Arilyn.
  4. 4. Some Arilyn customers
  5. 5. Augmented Reality [/ɔːɡˌmentid riˈæleti/] A live direct or indirect view of a physical, real-world environment whose elements are "augmented" by computer-generated or extracted real-world sensory input such as sound, video, graphics, haptics or GPS data. Augmented reality enhances one’s current perception of reality, whereas in contrast, virtual reality replaces the real world with a simulated one. Wikipedia
  6. 6. Augmented Reality [/ɔːɡˌmentid riˈæleti/] Virtual layer on top of the real world that can not been seen with an naked eye but only with a device like mobile phone, tablet or AR glasses. New form of media that will profoundly change the human behavior in urban landscape and the use of space. Emmi from Arilyn
  7. 7. In summer 2016 over 70 million people were daily chasing invisible creatures .
  8. 8. Image: www.indiatimes.com “I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology.” Tim Cook Apple CEO in 02/2017
  9. 9. Image: www.indiatimes.com AR is predicted to be the next mass media by 2020 Image: www.digi-capital.com
  10. 10. Image: www.indiatimes.com Image: www.zugara.com Marketing? Media? Guidance? Tourism?
  11. 11. All the big ones are doing it ...
  12. 12. Image: www.indiatimes.com … and smaller ones also getting nice traction and visibility...
  13. 13. There is a challenge in the market The Augmented Reality market is heating up fast but the companies are facing the challenge of 1. how to tell their story in this new media 2. how to choose the best technology and 3. how much to invest in programming their own AR solutions. IMAGE: WORLD´S PREMIERE BEER CAN SINGING AND TELLING JOKES MADE WITH ARILYN 2016
  14. 14. So, what's next?
  15. 15. AR Glasses? AR Contact lenses? True AR Narratives? Most likely all this and much more.
  16. 16. There is hardly any field that AR won´t effect.
  17. 17. Hot topics right now
  18. 18. Fun and useful Image: http://news.filehippo.com/ Image: www.equipmentworld.com Google Translator App
  19. 19. AR has a lot to offer for engineering
  20. 20. The really big change happens when AR, AI, IoT, Wearables etc. combine into one service (...in good or bad…)
  21. 21. Just 3 slides about how to get started with Arilyn
  22. 22. Free app for viewing and interaction For creating and managing virtual brand environments Arilyn platform Available for a license NOW ALSO AVAILABLE INTEGRATED IN CUSTOMER APPS!
  23. 23. The only AR platform a storytelling professional ever needs Support for all key AR technologies. Apple´s ARKit supported 2017 Google´s ARCore to follow soon Naturally can do also Hololense projects AND WE KEEP ADDING MORE...
  24. 24. Arilyn is the Photoshop of AR THE BEST B2B TOOLS FOR AR CUSTOMER ENGAGEMENT LOCATION BASED AR AUTOMATED TIME RELATED CONTENT SUPPORT FOR “TRANSPARENT” CONTENT: GREEN SCREEN AND ALPHA CHANNEL INTERACTIVE BUTTONS RECORD VIDEOS AND PICS - SHARE ONLINE! LIVE STREAM SUPPORT AR COLORING BOOKS LANGUAGE SUPPORT AND MUCH MORE... VIDEO, 3D, 360, AUDIO OFFLINE SUPPORT
  25. 25. You'll only need one. www.arilyn.fi

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