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Mindframe media resources nspc14


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Moving with the times: Mindframe's revised guidelines for reporting of suicide and mental illness - presented at the National Suicide Prevention Conference, Perth, July 2014.

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Mindframe media resources nspc14

  1. 1. Moving with the times: Mindframe’s revised guidelines for media reporting of suicide and mental illness Tegan Cotterill @MindframeMedia Mindframe National Media Initiative
  2. 2. The Mindframe National Media Initiative collaborates with the Australian media and other sectors to encourage responsible, accurate and sensitive portrayal of mental illness and suicide. With the aim of: • Promoting suicide prevention and mental health promotion • Reducing risk to audiences • Decreasing stigma and discrimination associated with mental illness. @MindframeMedia
  3. 3. @MindframeMedia
  4. 4. • New media book • Quick reference cards • Guide for journalism self-care • Updated website. @MindframeMedia
  5. 5. @MindframeMedia Reporting inaccurate or negative information about mental illness: • Promotes stigma • Perpetuates negative and inaccurate beliefs about mental illness Positive reporting does not appear to balance negative media portrayals
  6. 6. @MindframeMedia Stories about mental illness can inform and reduce stigma by: • Providing accurate information • Using appropriate language • Avoiding negative stereotypes • Promoting help-seeking information • Providing support to spokespeople with lived experience.
  7. 7. • Reporting about suicide deaths has been associated with increased rates of suicide and suicide attempts using the same method or location and increased rates of suicide overall. • People vulnerable to suicide may be drawn to stories about suicide and negatively impacted by these. @MindframeMedia
  8. 8. @MindframeMedia Risk generally increases when reporting: • Details method and location • Sensationalises suicide • Is prominent and repeated • Focuses on an individual who has died (especially celebrities) • Glamourises or glorifies the death
  9. 9. The media has a role to play in raising awareness of suicide as a public health issue and prevention behaviour To decrease risk it may be helpful to: • Provide context • Frame suicide as a tragic, avoidable loss • Focus on the negative impact on others • Explore stories of overcoming suicidal ideation • Promote help-seeking information @MindframeMedia
  10. 10. The Mindframe resources will soon include • Tips for reporting on people bereaved by suicide • Updated recommendations for reporting on issues affecting Aboriginal and Torres Strait Islander peoples as well as individuals who identify as Lesbian, Gay, Bisexual, Transgender or Intersex. • A new Mindframe app • Updated resources for the mental health and suicide prevention sectors. @MindframeMedia