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Mindframe panel: Embracing a digital paradigm when communicating about mental health #DiGFestival


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DiG Festival keynote panel event: Embracing a digital paradigm when communicating about mental health. Panelists members included: Chris Wagner, Mental Health Australia; Jenny Muir, Primary Communication; Sean Parnell, The Australian; Neal Mann, News Corp Australia; and, Marc Bryant, Hunter Institute of Mental Health.

Published in: Technology

Mindframe panel: Embracing a digital paradigm when communicating about mental health #DiGFestival

  1. 1. Keynote: Embracing a digital paradigm when communicating about mental health Sean Parnell, The Australian Chris Wagner, Mental Health Australia Marc Bryant, Hunter Institute of Mental Health Jennifer Muir, Primary Communication Neal Mann, News Corp Australia Session Chair: Jaelea Skehan, Hunter Institute of Mental Health This session is proudly sponsored by the Hunter Institute of Mental Health Panel Members: #DiGFestival
  2. 2. PANEL CHAIR Jaelea Skehan Hunter Institute of Mental Health @jaeleaskehan PANELLIST Chris Wagner Mental Health Australia @mrchriswagner
  3. 3. PANELLIST Jenny Muir Primary Communications @jennymuir PANELLIST Marc Bryant Mindframe (HIMH) @marcjamesbryant
  4. 4. PANELLIST Sean Parnell The Australian @seanparnell PANELLIST Neal Man News Corp @fieldproducer
  5. 5. . Under Mindframe, guidelines are promoted to media through face-to-face training, active engagement (including through social media), and integration of the guidelines into journalism curricula.
  6. 6. The Mindframe approach
  7. 7. Since 2002… 9,170 Resource books sent out to media 15,000+ Quick reference cards given out
  8. 8. Since 2002… 514 Face to face briefings 2,400+ Journalists engaged
  9. 9. Media guide for eating disorders Media has a powerful role in increasing community understanding of the risk factors and impact of eating disorders. However, the illnesses can be difficult to accurately and sensitively portray. Certain types of reporting can potentially lead to harmful impacts on those living with or at risk of an eating disorder.
  10. 10. While there is emerging activity in many countries – including UK, US, Canada - Australia has had the longest running active strategy to engage journalists under the Mindframe National Media Initiative.
  11. 11. “We move into an area where the boundaries are blurred – and we’re journalists, not psychologists.” Journalist & Gold Walkley Winner Joanne McCarthy
  12. 12. Mindframe website’s 100% growth in 12 months 1200 1000 800 600 400 200 0 Dec Jan Feb Mar Apr May Number of Visitors Month Dec 2012 - May 2013 Dec 2013 - May 2014 Launch of redeveloped website Death of Charlotte Dawson Release of ABS Cause of Death data Media Resources Launch
  13. 13. “Journalists (and anyone) on social media also need to be aware of the very public nature of tweets and posts… …The language we use and the stories and comments we link to can all have an impact” Jaelea Skehan, HIMH Dir 2014
  14. 14. • The speed of news and the race to be ‘first’ with breaking news creates additional challenges for media when we are dealing with suicide and mental illness issues. Australian media are generally aware of their responsibilities when reporting suicide, but taking international news feeds can pose real challenges. The reporting Robin Williams’ death was an example of this.
  15. 15. Robin Williams death and Mindframe’s website… 4,000+ visits in 3 days 25% from social media (90% via )
  16. 16. While potentially harmful information can spread quickly on social media, so can helpful information. Mindframe team (backed by other national orgs) has a social media strategy for managing high-profile stories or supporting national campaigns.
  17. 17. Join the social media conversation #MindframeMedia #DigFestival
  18. 18. Download Mindframe’s new mobile app today available on iOS (iphone and ipad) and android devices
  19. 19. “It (Mindframe) is not a Bible, or a set of rules...the dialogue will continue, and in future years the resource will change and develop.” - Quentin McDermott, ABC Four Corners
  20. 20. Seeking help • Talk to someone you trust • Lifeline: 13 11 14 • Suicide Call Back Service: 1300 659 467 • MensLine Australia 1300 78 99 78 Young people • Kids Helpline • headspace
  21. 21. Follow us via @MindframeMedia Visit us at