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Mms. “Nuclearotic” Minds or: How Japanese Housewives Learned to Stop Worrying and Leave the Homeland


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Presented by Ray Murakami
Quality Department, Auckland District Health Board

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Mms. “Nuclearotic” Minds or: How Japanese Housewives Learned to Stop Worrying and Leave the Homeland

  1. 1. Mms. “Nuclearotic” Minds or: How Japanese Housewives Learned to Stop Worrying and Leave the Homeland Ray Murakami
  2. 2. Ko Tōku Mihi - Greetings Japanese seamen regularly visited Rotorua since 1916 Maybe my grand dad, too. Regrettably WWII destroyed that tradition My dream is the bond’s reestablishment New Zealand Herald, 12 July 1916, Page 6
  3. 3. What is “Nuclearotic” ? “Dr. Strangelove Or: How I Learned To Stop Worrying And Love The Bomb” The Original Japanese, “Hōsha-nō” literally translated to “Radioactive Brain and ridicules groundless fears to radioactivity My own creation to express that cynicism Picture from Wikipedia
  4. 4. 放射脳 Hōsha Nō Radioactive Brain “Nuclearotic”
  5. 5. Housewives in Japan Mostly highly educated Many once worked full-time Quit jobs after marriage or childbirth and rarely coming back to permanent jobs Judged by successes of their husbands and children Not treated as knowledgeable voices in male dominance Picture from Wikipedia
  6. 6. But, are their fears really “Groundless”? 13 Mar 2011, The agency said, “A level 4 (of 7) accident with local consequences” Actually 7 16 Dec 2011, PM said, “The situation is now stabilised.” Dismissed by the next PM 7 Sep 2013, the new PM said, “The situation is under control.” - Tanks still leaking Picture from Wikipedia
  7. 7. Must have sound like familiar lies... “I lost in a gamble but it’s no big deal.” “I am done with that woman. She will not bother you at all any more.” “The business is going well. You have nothing to worry about.” Picture from Wikipedia
  8. 8. Seeking the truth, but why Twitter? @DesperateHousewife is not so exposing as “Susan Mayer” 140 characters are not intimidating but still can say much in Japanese Simple as “Ditto RT...”, “I agree RT...” or “Spread this RT...” All broke the barriers to step out to global communication Screenshot from
  9. 9. NO MORE HIBAKU... @DesperateHousewife Signed up to seek the truth about Fukushima. Everybody, escape! Reports on mass media are all lies! No safe places in Japan until all the nuclear reactors decommissioned. Australia
  10. 10. How much can you say in 140 characters? “Nuclear plants are, in a sense, a symbol of Japan as a whole. Unreasonableness after unreasonableness, dedications and sacrifices are taken for granted, bearing enormous stresses while making no mistakes is expected without any praises, being proud of achievements is strictly discouraged and severe punishments are sure to follow if something goes wrong. The desire to stop nuclear power stations may be a desperate call for stopping Japan being as it currently is.” In Japanese 140 characters In English 467 characters (73 words) Screenshot from
  11. 11. Quoting culture Quoting is preferred over using own words Building their arguments on something already said Avoiding completely original stances Preferring just showing support over reviewing Picture from Wikipedia
  12. 12. Supporting and get together Favouring and Retweet Following and Selecting into Lists Mention and Direct Messages #GetRidOfNuclearStations Picture from Wikipedia
  13. 13. Favouring and Retweet Favouring and Retweet (or RT) to show support Less noticeable Favouring is often preferred RT can be used as marking the target to debunk The Charts are available here: Screenshot from
  14. 14. Following and Lists Non verbal ways to show support Follow back encouraged in return List names can convey message - e.g. “people I respect” Japanese expatriates often attract many followers Screenshot from
  15. 15. Mention and Direct Message Many prefer to tweet to a person over to the public Others can jump in to mentions but Direct Messages are private Help build and maintain friendly relationships within the “Cluster” (the likeminded) Screenshot from
  16. 16. #GetRidOfNuclearStations #GetRidOfNuclearStations only requires # and 3 characters in Japanese Multiple tags are often used in combinations Some tags have very complex meaning like “#ThereWouldBeNoSafePlac esInJapanEverybodyEscape” Screenshot from
  17. 17. Tool to make shared summaries of tweets Pick and arrange tweets into a summary as you like Reflect Editor’s views with many decorating features Circulated by Retweets of the tweet with its URL Screenshot from
  18. 18. The result: Japanese exodus Exodus of tens of thousands of Japanese people comparable to “Kiwi exodus across the Tasman” They had previously been predominantly domestic and unfamiliar with emigration in any form An unprecedented scale of event and still counting.
  19. 19. Maybe we see some similarities here Some say it’s toxic and very dangerous Experts say it’s controlled and safe “Old” natural vs artificial debates included Even a “reconfirmed” policy required such turmoil Picture from Waikato DHB website
  20. 20. Complex Chaos Knowable Known Pictures from Wikipedia, Figure based on Snowden (2003) Snowden D. Complex Acts of Knowing: Paradox and Descriptive Self-Awareness. Bulletin of the American Society for Information Science and Technology. 2003;29(4):23-8
  21. 21. Conclusions Social media can provide a way to express and unite suppressed voices Social media can help people make sense of their concerns and find the like-minded Failure to acknowledge it may lead to the ultimate optout from health systems Picture from Ministry of Health
  22. 22. Kaihōpara mana potential explorer
  23. 23. Thank you Tēnā koutou