Facebook vs
MySpaceHealthInformation:
Why Patient Engagement
Hasn’t Left The Starting
Gates
Grant Taylor
Taylor Health Des...
Modelling people, not patients
Modelling people, not patients
Modelling people, not patients
Modelling people, not patients
Classical economics has
misdirected healthcare
Your Fantasy
Their Reality
How Technologists See Healthcare
• Rational
• Evidence-based
• Problem-solving
• Focused on well-defined
conditions
How Healthcare Actually Is
“Perhaps healthcare’s greatest
responsibility is helping to
compassionately mediate the patient...
Engagement = motivation +
capability + opportunity
The Behaviour
Change Wheel
Michie, S., van Stralen, M. M., & West, R.
(2011). The behaviour change wheel: a new
method for...
Where are the social scientists in
your teams?
Computer Science

Psychology

(Industrial) Design

Sociology
Connecting innovative
healthcare to people
THANK YOU
Facebook vs MySpaceHealthInformation: Why Patient Engagement Hasn’t Left The Starting Gates
Facebook vs MySpaceHealthInformation: Why Patient Engagement Hasn’t Left The Starting Gates
Facebook vs MySpaceHealthInformation: Why Patient Engagement Hasn’t Left The Starting Gates
Facebook vs MySpaceHealthInformation: Why Patient Engagement Hasn’t Left The Starting Gates
Facebook vs MySpaceHealthInformation: Why Patient Engagement Hasn’t Left The Starting Gates
Facebook vs MySpaceHealthInformation: Why Patient Engagement Hasn’t Left The Starting Gates
Upcoming SlideShare
Loading in …5
×

Facebook vs MySpaceHealthInformation: Why Patient Engagement Hasn’t Left The Starting Gates

676 views

Published on

Presented by Grant Taylor
Taylor Health Design

Published in: Health & Medicine, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
676
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Taylor Health Design, a consultancy focusing on the analysis and design of healthcare systems and intervention programmes aimed at changing patient behaviour for better health outcomes. background in clinical and health psychology in the public and private healthcare systems and the health technology, pharma and insurance industries.Working on m-health, e-health and telehealth strategies and interventions, including gamification.  
  • Going to be provocative – generalisations – you are the exception, of courseAn unfortunate effect of much clinician-facing technology is that it has dragged attention away from the patientComputer can be much more demanding and challenging than the patientClinicians can feel just as left out and misunderstood by the technology as the patient can by the clinician
  • Most people do not see value in their medical records per se – and those who should arguably be preventing from accessing themGenerate value for the patients by understanding what they really want and then add the clinical and health administration features.Never do this in the other order.
  • Nike reigns supreme. Microsoft and Google have already fallen. The VCs and privateers are in there trying to hack out an advantage. Private practice is doing everything it can to not get slaughtered and stay out of the fray. Hospitals have mostly not even noticed that there is a battle going on – maybe because they are struggling with the guerilla warfare inside their own territory.
  • Why is this guy grilling steaks?Engineers throughout time have been prone to focusing on their products and missing out on where the action really is.
  • This product will remain nameless because we see no point in shaming anyone here.
  • As opposed to Nike, who deserve praise for creating a platform where people track their health whilst doing something of value.
  • As opposed to Nike where people track their health whilst doing something of value.
  • Patients and doctors are human beings and therefore consistently irrational - ie they don’t always think like classical economists or engineers think they shouldTechnologists usually don’t ‘get’ healthcare
  • Our heroic healthcare professionals fight the good fight on the frontlines of illness and disease
  • Overwhelmed, under-gunned, exhausted
  • Technology capability can provide part of the opportunity (although healthcare is the ultimate source) but what about the rest of the equation? How much attention is paid to the capability of the end-users to apply the technology and their motivation to do so?
  • Susan Michie and her colleagues in London - exploring the swamps of health-related behaviour changeFramework for developing an intervention strategy that has much to offer technology innovation – which is an interventionThree interdependent levels that must be incorporated into the strategy
  • Your products will require behaviour change by the end-users, on whom you are dependent for real-world success. How well equipped are your teams to develop a strategy that addresses the three levels identified by Michie et al?
  • Healthcare is not about technology or even disease, it is about people. Ultimately, healthcare technology too is not about technology, it too is about people.
  • Facebook vs MySpaceHealthInformation: Why Patient Engagement Hasn’t Left The Starting Gates

    1. 1. Facebook vs MySpaceHealthInformation: Why Patient Engagement Hasn’t Left The Starting Gates Grant Taylor Taylor Health Design
    2. 2. Modelling people, not patients
    3. 3. Modelling people, not patients
    4. 4. Modelling people, not patients
    5. 5. Modelling people, not patients
    6. 6. Classical economics has misdirected healthcare
    7. 7. Your Fantasy
    8. 8. Their Reality
    9. 9. How Technologists See Healthcare • Rational • Evidence-based • Problem-solving • Focused on well-defined conditions
    10. 10. How Healthcare Actually Is “Perhaps healthcare’s greatest responsibility is helping to compassionately mediate the patient’s experience of illness.” – David Shaywitz, Forbes.com • Ambiguous • Founded on • relationships • connectedness • trusted advice • reassurance • off-loading of significant responsibilities from patient to doctor
    11. 11. Engagement = motivation + capability + opportunity
    12. 12. The Behaviour Change Wheel Michie, S., van Stralen, M. M., & West, R. (2011). The behaviour change wheel: a new method for characterising and designing behaviour change interventions. Implementation science : IS, 6(1), 42. doi:10.1186/1748-5908-6-42
    13. 13. Where are the social scientists in your teams? Computer Science Psychology (Industrial) Design Sociology
    14. 14. Connecting innovative healthcare to people
    15. 15. THANK YOU

    ×