The Power of Mobile Marketing
                 in Multi Channel
                  Communication
                          ...
My Name

                               Carlo Monnée


© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
Founder, Creative Director & Consultant




© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
We create

                          innovative and
                             integrated
                            ex...
NO!
                             Internet                                                                        TVC


   ...
YES!
                           Internet                                                                             TVC

...
Mobile Marketing is
                     advertising with mobile
                             phones



© 2009 Carlo Monné...
What makes mobile
         interesting for advertising?




© 2009 Carlo Monnée // AIGU - Creative Communication // www.ai...
Some key facts

                                • It‘s always on
                        • It has a feedback channel
     ...
What are features of a
                            mobile phone?




© 2009 Carlo Monnée // AIGU - Creative Communication ...
digital camera

http://www.flickr.com/photos/bocavermelha/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aig...
music player
http://www.flickr.com/photos/borisnienke/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
TV

http://www.flickr.com/photos/chanzo/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
internet




http://www.flickr.com/photos/baratunde/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
GPS

http://www.flickr.com/photos/zombizi_rip/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
And?

http://www.flickr.com/photos/world_domination/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
Telephone!

http://www.flickr.com/photos/momentmal/
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
…the best feature to use to
         reach large target groups…




© 2009 Carlo Monnée // AIGU - Creative Communication /...
The case
                                             CASIO Supergirl




© 2009 Carlo Monnée // AIGU - Creative Communica...
Ingredients
                                                            1. Hot babe
                                      ...
© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
Plot
           You are watching the TVC on our
        campaign website. But this time it does
      not end as expected…...
Drive to store element
                          with the address of the Casio dealer next to you




© 2009 Carlo Monnée ...
Summary




© 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
53% of all users who
                 watched the interactive
                spot used the tell a friend
                ...
10% of all users who
          watched the interactive
        spot printed out the address
             of the next deale...
The campaign was a huge
               success for us and for the
                         client.

                      ...
Thank you
                       See ya

Twitter @ HHer
Profile www.xing.com/profile/Carlo_Monnee


© 2009 Carlo Monnée // A...
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The Power of Mobile in Multi Channel Communication

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The Power of Mobile in Multi Channel Communication

  1. 1. The Power of Mobile Marketing in Multi Channel Communication Presentation @ MobileMonday 04 May 2009 Agencies Go Mobile // Follow-up www.mobilemonday.net © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  2. 2. My Name Carlo Monnée © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  3. 3. Founder, Creative Director & Consultant © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  4. 4. We create innovative and integrated experiences © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  5. 5. NO! Internet TVC I‘M GREAT BUY ME! Mobile NEW! POS PR Print © 2009 Carlo Monnée // AÍGU -- Creative Communication //// www.aigu.de Monnée // AIGU Creative Communication www.aigu.de
  6. 6. YES! Internet TVC What Wanna do you Testdrive? think? Mobile What else do you want to POS know? PR Print © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de AÍGU
  7. 7. Mobile Marketing is advertising with mobile phones © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  8. 8. What makes mobile interesting for advertising? © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de AÍGU
  9. 9. Some key facts • It‘s always on • It has a feedback channel • It‘s always with us © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  10. 10. What are features of a mobile phone? © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  11. 11. digital camera http://www.flickr.com/photos/bocavermelha/ © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de spielplatz.cc
  12. 12. music player http://www.flickr.com/photos/borisnienke/ © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  13. 13. TV http://www.flickr.com/photos/chanzo/ © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  14. 14. internet http://www.flickr.com/photos/baratunde/ © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  15. 15. GPS http://www.flickr.com/photos/zombizi_rip/ © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  16. 16. And? http://www.flickr.com/photos/world_domination/ © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  17. 17. Telephone! http://www.flickr.com/photos/momentmal/ © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  18. 18. …the best feature to use to reach large target groups… © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  19. 19. The case CASIO Supergirl © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  20. 20. Ingredients 1. Hot babe 2. Website 3. Telephone © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  21. 21. © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  22. 22. Plot You are watching the TVC on our campaign website. But this time it does not end as expected… The woman of your dreams calls you and wants to meet you at the next Casio dealer. Demo on youtube: http://www.youtube.com/watch?v=MfY_SaaW_Xw © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  23. 23. Drive to store element with the address of the Casio dealer next to you © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  24. 24. Summary © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  25. 25. 53% of all users who watched the interactive spot used the tell a friend feature © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  26. 26. 10% of all users who watched the interactive spot printed out the address of the next dealer © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  27. 27. The campaign was a huge success for us and for the client. Sex sells :-) © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de
  28. 28. Thank you See ya Twitter @ HHer Profile www.xing.com/profile/Carlo_Monnee © 2009 Carlo Monnée // AIGU - Creative Communication // www.aigu.de

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