Assignement iv

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Assignement iv

  1. 1. Personal Information In Internet Assignment IV Nadine Morper Social Media in Marketing MAR8PO067-2
  2. 2. What is “personal information”? • • • • name, address, phone number, email address nationality, race, origin religious and political beliefs age, sex, marital status, family status, sexual orientation • finger prints, blood type, health care history, disabilities • educational, criminal, employment history 10/27/2013 Assignment IV, N. Morper 2
  3. 3. why is personal information online risky? • • • • employers will check your online profile danger of cybermobbing danger of stealing of identities the internet will never forget – published data is available for everybody all over the world and saved forever in the cache 10/27/2013 Assignment IV, N. Morper 3
  4. 4. Special elements and uses of personal information • information is collected via intercourse, interaction, when you use services or products and even when you browse on the website • information is used to – deliver, provide and repair products or services – save customers billig records, home address and maintain customer accounts (customer relationship management) – contact you about current offers, promotions or new products – build up a company‘s network – do research on customer behaviour, preferences and marketing strategies 10/27/2013 Assignment IV, N. Morper 4
  5. 5. how to avoid this risk and threat • • • • • think before you share limit the information you share use strong passwords limit spam emails protect your computer with anti-spyware software and anti-virus programms 10/27/2013 Assignment IV, N. Morper 5
  6. 6. special tipps for avoiding risks when using Facebook • use strong password you use nowhere else • do not upload embarrassing or privat content • do not publish personal information like address or phone number • do not add strangers as friends • limit who can post to your timeline • check Facebook‘s security settings regularly • prevent apps from having access to your information 10/27/2013 Assignment IV, N. Morper 6
  7. 7. Sources • https://www.verizon.com/about/privacy • http://www.businessdictionary.com/definition/p ersonal-information.html • http://www.saferinternet.at/datenschutz/ • http://www.klicksafe.de/themen/datenschutz/gr undlagenwissen/ • Witt, Bernhard: Datenschutz kompakt und verständlich: Eine praxisorientierte Einführung: Eine praxisorientierte Einführung und OnlineService 10/27/2013 Assignment IV, N. Morper 7

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