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Market Based Management & Financial Performance

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Market-Based Management & Financial Performance (by Adrián Chiogna). Marketing performance tool for what-if analysis.
(desarrollo propio en excel, inspirado en: rogerjbest.com)

Published in: Business
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Market Based Management & Financial Performance

  1. 1. MARKET-BASED MANAGEMENT (by Adrián Chiogna) Market-Based Management & Financial Performance Marketing performance tool for what-if analysis. Desarrollo propio en Excel, inspirado en: rogerjbest.com
  2. 2. $ % $ % $ $ % % $ $ $ % % $ $ $ % % $ $ $ % $ $ % $ % % $ (*) Not Scaled Analysis Scale 4.000 MARKET-BASED MANAGEMENT Market Demand 25 1.000 Market Share Sales Reveneues 825 Gross Margin 45 Gross Profit 450,0 Marketing Expenses Customer (*) Customer (*) 1.500 Var. Cost / Revenue / 35 Net Mktg Contribution 280,0 Operating Income 230,0 17 Operating Expenses 5 Interest and Taxes Economic Net Income 149,5 Return on Sales 15,0 Return on Assets 10,0 Return on Equity 29,9 Return on Capital 15,0 Owners Equity 500 Invested Capital Profit 49,5 Earnings per Share (*) 14,95 10 # Share 1.000 Cap. x Cost of Cap. 100,0 10 Total Liabilities Assets Total 1.000 1.500 Long Term Debt 500 Cost of Capital MARKETING PROFITABILITY METRICS - Marketing ROS - Marketing ROI - NMC per Share (*) 165 28 28 Millions
  3. 3. $28 0% 10% 20% 30% 40% 50% 60% 0% 50% 100% 150% 200% 250% 300% 350% 400% Marketing Profitability Metrics 165% Marketing ROI 28% MarketingROS
  4. 4. MARKET-BASED MANAGEMENT (by Adrián Chiogna)

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