DRIVE INNOVATION
WITH CLOUD AND BIG
DATA
Hicham ABDESSAMAD
Executive Vice-President Global Services
CHANGING MARKET LANDSCAPE
RAPID GROWTH OF
APPLICATIONS AND
MOBILE DEVICES

EMERGENCE OF BIG
DATA AND ANALYTICS

CLOUD AND
...
PUBLIC CLOUD HAS GONE MAINSTREAM
Businesses are relying on cloud computing technology more and more these days as a part o...
THE CIO’S CHALLENGES…

Drive core Growth

Reduce CAPEX and
Scope fast
CLOUD

The CIO

Respond fast
to the business
Be Agil...
HITACHI STRATEGY

VISION AND STRATEGY
 Compelling vision beyond storage
 Integrated strategy linking IT infrastructure
t...
HDS STRATEGY
BIG DATA: BIGGER, FASTER…DIFFERENT
MACHINE
DATA
HUMAN
DATA
STRUCTURED
DATA

BIG DATA
TODAY

SATELLITE
IMAGES

EMAIL
SENSOR...
HDS VISION AND STRATEGY
REAL-TIME DECISIONS

APPLICATIONS

APPLICATIONS/
INFORMATION

DATA/CONTENT

INFRASTRUCTURE

ENERGY...
AN INTEGRATED HITACHI VISION
FOR SOCIAL INNOVATION AND BIG DATA TOMORROW

SECURITY
ENERGY

PUBLIC
DISTRIBU
TION

RAILWAY
F...
KEY ENABLERS TO HITACHI SOCIAL
INNOVATION

SMART
APPLICATION
LOGIC

 Deep industry expertise
 Unstructured data analytic...
TRANSPORTATION – SMARTER BUSINESS
SERVICE MODEL FOR RAILWAYS

HITACHI SOLUTIONS
 Hitachi Streaming Data
MACHINE TO MACHIN...
FINANCIAL SERVICES E-TRADING PROACTIVE
MONITORING IMPROVES CUSTOMER EXPERIENCE
MACHINE-TO-MACHINE SENSOR DATA TO IMPROVE C...
CLOUD SERVICES IMPROVE
ASSET OPERATING EFFICIENCY
SMART APPLICATION LOGIC

APPLICATIONS/
INFORMATION

DATA /
CONTENT

Anal...
ADVANCED SMART GRID – MAUI, HAWAII
POWER GENERATION, STORAGE, TRANSPORTATION, WATER, I.T.

SMART APPLICATION LOGIC
APPLICA...
CLOUD –
ALL SHAPES
AND SIZES
CLOUD ADOPTION: THE REALITY




Today, businesses want the benefits of public cloud and
architect for hybrid clouds
But ...
WHAT IS HAPPENING TODAY – SHADOW
I.T.

Increasing
Shadow IT

YOUR
BUSINESS
Business and end users
circumventing IT
YOUR CE...
I.T. TRANSFORMATION IS NEEDED

I.T. VIEW

BUSINESS VIEW
1.

Use self-service
portal to access
catalogue.

My Status
Active...
BLUEPRINT FOR PRIVATE CLOUD
HYBRID
PUBLIC

Transform into a service-defined IT organization

Increase business agility wit...
HELPING YOU EXTEND YOUR
ENTERPRISE TO THE CLOUD

CONSUMPTION TECHNOLOGY
AND DELIVERY AND PROCESS

BUSINESS AND
ORGANIZATIO...
PRIVATE CLOUD AS A SERVICE OFFERINGS
MANAGED SERVICES SOLUTION

CAPEX

HITACHI MANAGED
SERVICES SOLUTIONS (MSS)
Transforma...
HOSTED ARCHIVE AS A SERVICE OFFERING
CONTENT ARCHIVE  COLLABORATION

HITACHI PRIVATE CONTENT CLOUD
Extension of the Enter...
HITACHI VISION FOR SOCIAL
INNOVATION THROUGH INFORMATION
SOCIAL INNOVATION SOLUTIONS

HEALTHCARE

TRAFFIC

FINANCIAL

SECU...
HITACHI DATA SYSTEMS

•

•

•

•
•

STRONG GROWTH

GLOBAL
TRANSFORMATION

INTEGRATED STRATEGY

SOCIAL INNOVATION

TOP 100 ...
THANK YOU
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HIF 2014 Paris - FAVORISER L'INNOVATION AVEC LE CLOUD & LE BIG DATA Hicham Abdessamad, Executive Vice-President Global Services, Hitachi Data Systems

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FAVORISER L'INNOVATION AVEC LE CLOUD & LE BIG DATA
Hicham Abdessamad, Executive Vice-President Global Services, Hitachi Data Systems

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  • It’s a complex world out thereReally highlight customer pain.CIO Problem: Do More With Less.Fundamental math problem: data growing at 40 to 100%+ / year and my budget is flat or decliningAnd all this in probably the most changing market landscape that any of us have experiencedTONS of Islands and Silos of Infrastructure and Applications!VUCA economy.Want to spend a couple minutes talking about our views on Big Data in a little more detail “the business expects us to be infinitely flexible and responsive” (even though budgets are flat or declining)
  • Ending on Why HDS.  Vision & Strategy:  Do More with Less.  Innovate with InformationWhy do business with HDSOverdeliver“EMC overpromising and underdelivering time and time again.”  Philip Morris“You actually deliver on your promises”  JN Data In working with HDS, “I’m not dealing with a used car salesman, I’m dealing with a real person”
  • Build it out in 2 sections – left to right. Fix the animation. One click – big data. Sprinkles sap / oracle, etc. then one more click and builds out left to right. After Oracle, Sap, EMC. Then click on Human and Machine data and have those logos pop up. Oracle is not a growth stock. Pictorial on what we’re saying around big data. MR: Build out in 2 sections left to right. one click – big data today. Have sap, oracle, etc sprinkle in. then another click with the rest to appear left to right. similar to gsko
  • Put SaaS up higher near applications and SaaS has to be inside a cloud.The concept – multiple applications. Hundreds of modules in same space. Not just a vertical. Applications. Look at Salesforce.com. very specific plugins like you can buy at an app store. Video? Ex. Proton beam therapy, not healthcare. Financial analytics. Others? Scott Lacey?MAG:Construction Machinery. Add arrow to show there’s more. change rectangles into arrow and plug across. SAS concept really resonating. Our Vision and Strategy remains the sameThe Focus Areas direct attention to certain areas for rapid HDS and ITPD alignmentMust consider how to move investments to Focus Areas and away from areas that are not a focus3rd Party App Icon from Creative Commons - CoolIris
  • Could say something much broader. Railway, medical. Rearrange so railway and medical tie in and fan out the arrows and build out within the verticals. Construction machinery.
  • Something about the different kinds of data. Deep vertical knowledge. Chet: Unstructured data analytics.
  • Hitachi started rail business in 1920s with locomotive in Japan. Now we operate trains 7 countries as of March, 2010 Great Britain, Bulgaria, China, Korea, Australia Singapore, UAEOverall we have manufactured596 trains in 2012(?). As of September, 2012 including British Railways (Intercity Express Programme): we have 174 carts as of September, 2012.
  • Do we have big trucks – differentiate types of machines. Built on our infrastructure. One common platform where data goes. Analytics on topHow do we relate it to our differentiation?
  • Make efficient use of the large amount of renewable energy generation that has been installed. Utilizing advanced load shifting technology, highly efficient energy use can be achieved by incorporating predictions of the output of renewable energy generation into existing power demand forecasting.Deal with rapid changes in supply and demand that stem from growth in renewable energy sources (wind/solar). Manage electric power use in a way that ensures that people's daily lives are not impacted by, for example, sudden lulls in the wind when using wind power generation.Provide the equipment and systems needed to support the widespread adoption of ElectricVehicles, maintaining the security needed to ensure safe system operation, using distributed control for fine-grained energy management, and establishing information and control platforms based around the smart city center.For consumers: Beginning this fall, Maui residents can participate in a more than $30 million demonstration project involving electric vehicles and Kihei homes that will aid in the development of a more efficient power grid to handle renewable energy and to support EVs.The project, JUMPSmartMaui, is seeking owners/lessees of Nissan LEAF electric vehicles and 40 homeowners living in specific locations in Kihei to assist officials from Japan and Hawaii with the program.Improve the integration of renewable energy into the island's electrical grid and to prepare the island for electric vehicles. The work also involves smart grid technology that can improve utility operations and help customers make smarter energy choices. Information from the project may be used for upgraded technology that can help lower electricity costsThe Nissan LEAF EV is the initial choice vehicle because it offers an information system that provides data on energy consumption and it complies with special quick charging protocols.Additional global smart city projects and demonstrations: Malaga, Delhi-Mumbai, Guangzhou, Tianjin, Dalian, New Mexico, Rokkasho, Kashiwa, Yokohama, Okinawa
  • Although customers are thinking about the bigger picture (from the previous slide) and are architecting for the hybrid cloud in many cases they are still deploying private cloud (from Marco @ 451). In fact, ~70% are focused on private cloud (stat from ESG). They want to work with vendors that are thinking beyond just private cloud even though they are only deploying private right now. Since private cloud is the immediate call to action, we’ll focus the rest of this conversation on how we can help with the 70% part…
  • ConsolidateDesign consolidated architectureReduce risk in migrationVirtualizeTransform legacy into virtualCreate virtual compute storage poolsReclaim storageAutomateImplement best practices to align management policies to business requirementsSelf-serviceBe an “as-a-service” organization Internalize operational best practicesTransformAssistance with best practices to transform the business
  • Hitachi believes your company can take advantage of its business, human and machine generated data to create information and insights that allow you to innovate for the good of the business and society. And we have the deep experience and resources in IT as well as the systems and machines that power healthcare, transportation, public infrastructure, security, and more to deliver upon the vision of “big data of tomorrow” in a way that truly impacts our world for the better.
  • Key take away – narrative thoughtsHDS has gone through substantial transformationSustainable and differentiated strategy allows HDS to expand market reach and shareThe proof is in our numbersHave right side build on mouse clickPut HDS and comp names on topgraphics team please help
  • HIF 2014 Paris - FAVORISER L'INNOVATION AVEC LE CLOUD & LE BIG DATA Hicham Abdessamad, Executive Vice-President Global Services, Hitachi Data Systems

    1. 1. DRIVE INNOVATION WITH CLOUD AND BIG DATA Hicham ABDESSAMAD Executive Vice-President Global Services
    2. 2. CHANGING MARKET LANDSCAPE RAPID GROWTH OF APPLICATIONS AND MOBILE DEVICES EMERGENCE OF BIG DATA AND ANALYTICS CLOUD AND CONSUMPTION MODELS UNSTRUCTURED DATA STRUCTURED VIRTUALIZATION IS EVERYWHERE DATA LIVES FOREVER BUT IN APPLICATION AND INFRASTRUCTURE SILOS GROWTH OF UNSTRUCTURED DATA
    3. 3. PUBLIC CLOUD HAS GONE MAINSTREAM Businesses are relying on cloud computing technology more and more these days as a part of their IT infrastructure. Sources: http://www.forbes.com/sites/loulscolumbus/2013/06/19/north-bridge-venture-partners-future-of-cloud-computing-survey-saas-still-the-dominant-cloud-platform/ http://forbes.com/sites/joemckendrick/2012/12/09/7-predictions-for-cloud-computing-in-2013-that-make-perfrect-sense/ http:/venturebeat.com/2012/05/10/cloud-services-data/ http:/www.businesswire.com/news/home/20130619005581/en/2013-future-cloud-computing-survey-reveals-business http://www.cio.com/slidesshow/detail/50223#slide1
    4. 4. THE CIO’S CHALLENGES… Drive core Growth Reduce CAPEX and Scope fast CLOUD The CIO Respond fast to the business Be Agile opportunities INNOVATE Uncover hiddenmaking Decision & TRANSFORM BIG DATA
    5. 5. HITACHI STRATEGY VISION AND STRATEGY  Compelling vision beyond storage  Integrated strategy linking IT infrastructure to Social Innovation BUSINESS VALUE  Excellent value for money  People; trust, integrity, product quality  Global Hitachi reach, vertical expertise INNOVATION  Market leader in virtualization with real ROI today  Excellent product expansion and software innovation
    6. 6. HDS STRATEGY
    7. 7. BIG DATA: BIGGER, FASTER…DIFFERENT MACHINE DATA HUMAN DATA STRUCTURED DATA BIG DATA TODAY SATELLITE IMAGES EMAIL SENSORS DOCUMENTS BIOINFORMATICS DECISION SUPPORT 1X BIG DATA TOMORROW WEB LOGS M2M LOG FILES SOCIAL 10X VIDEO AUDIO 100X I.T. MUST MANAGE, GOVERN AND ANALYZE MORE DATA WITH MORE COMPLEX RELATIONSHIPS…IN REAL TIME…AT SCALE
    8. 8. HDS VISION AND STRATEGY REAL-TIME DECISIONS APPLICATIONS APPLICATIONS/ INFORMATION DATA/CONTENT INFRASTRUCTURE ENERGY Emergency CONSTRUCTION Imaging SECURITY HEALTHCARE Laboratory TRANSPORTATION APPLICATIONS Exploration  VISUALIZATION  ANALYTICS  MOBILITY Distribution Smart grid  CONTENT SEARCH, DISCOVERY, PROTECTION  INTEGRATED METADATA MANAGEMENT  CONTENT CLOUD APPLICATIONS/ INFORMATION  CONVERGED SYSTEMS (UCP)  ORCHESTRATION SOFTWARE DATA/CONTENT (STORAGE, COMPUTE, NETWORK)  PRIVATE / PUBLIC CLOUD (PAAS / IAAS) INFRASTRUCTURE INTEGRATED INFORMATION STRATEGY, PRIVATE / PUBLIC CLOUD ENABLEMENT
    9. 9. AN INTEGRATED HITACHI VISION FOR SOCIAL INNOVATION AND BIG DATA TOMORROW SECURITY ENERGY PUBLIC DISTRIBU TION RAILWAY FINANCE MEDICAL ENERGY CONSTRUCTION TRANSPORTATION SECURITY HEALTHCARE SOCIAL INNOVATION APPLICATIONS TRAFFIC APPLICATIONS/ INFORMATION DATA/CONTEN T INFRASTRUCTUR E STRUCTURED DATA HUMAN DATA MACHINE DATA
    10. 10. KEY ENABLERS TO HITACHI SOCIAL INNOVATION SMART APPLICATION LOGIC  Deep industry expertise  Unstructured data analytics  Correlation, filtering, decisions CLOUD DATA PLATFORMS  Virtualized data platforms (store data independent of application and media)  Cloud multi-tenant platforms  Discovery, search, index, transcode, correlate CLOUD INFRASTRUCTURE PLATFORMS  Virtualized infrastructure to optimize sharing, efficiency, cost, optimization, operational scale  Cloud services, orchestration software and integration
    11. 11. TRANSPORTATION – SMARTER BUSINESS SERVICE MODEL FOR RAILWAYS HITACHI SOLUTIONS  Hitachi Streaming Data MACHINE TO MACHINE DATA Platform (HSDP) HITACHI INFORMATION CLOUD AND HITACHI TRAINLINK  Hitachi Content Platform SOFTWARE ANALYTICS  Hitachi Server ENABLES:  Hitachi Datacenter Storage  Improved quality of service Advanced analytic tools – early  Increased safety from HITACHI provide insight into real warning systemstime & provide “what if scenarios”. Analysis produces dashboard  Reduced costsproactively. allows us to monitor & diagnose Diagnoses problems from This SENSOR AND TICKETING proactive maintenance DATA bottlenecks, preventive maintenance Streaming 1TB/day per train other 100s ofin real time. and from issues sensors providing real time metrics on:  Speed DECISIONS:  Humidity, temperature, ambient temperature Automated actions – Stop  Wear, weight, hydraulic pressure train, schedule maintenance
    12. 12. FINANCIAL SERVICES E-TRADING PROACTIVE MONITORING IMPROVES CUSTOMER EXPERIENCE MACHINE-TO-MACHINE SENSOR DATA TO IMPROVE CUSTOMER EXPERIENCE HITACHI SOLUTIONS Applications Database Network/Load Balance Device Server/Storage  Hitachi Compute Blade MACHINE-TO-MACHINE DATA Hitachi Content Platform Live Monitoring of Network AND HITACHI SOLUTIONS  Hitachi Unified Storage Usage ENABLE:  Latency  Availability • Ability to predict and  Hot spots resolve problems before Visualization/business intelligence  SEND ALERT WITH CONTEXT Syslog incidents occur. • Dashboard   Proactive alerting to avoid SNMP traps • Increased volume and • End-to-end monitoring platform service degradation or  Application log files outages performance of trades.  Corrective action – troubleshoot/policy change • Improved customer experience.
    13. 13. CLOUD SERVICES IMPROVE ASSET OPERATING EFFICIENCY SMART APPLICATION LOGIC APPLICATIONS/ INFORMATION DATA / CONTENT Analytics to predict trends across products, regions, maintenance needs  Equipment position  Movement  Breakdown information INFRASTRUCTURE Enhanced productivity and reliability
    14. 14. ADVANCED SMART GRID – MAUI, HAWAII POWER GENERATION, STORAGE, TRANSPORTATION, WATER, I.T. SMART APPLICATION LOGIC APPLICATIONS/ INFORMATION DATA / CONTENT INFRASTRUCTURE
    15. 15. CLOUD – ALL SHAPES AND SIZES
    16. 16. CLOUD ADOPTION: THE REALITY   Today, businesses want the benefits of public cloud and architect for hybrid clouds But they actually deploy private clouds..for now PRIVATE CLOUD PUBLIC CLOUD SOURCE: ESG
    17. 17. WHAT IS HAPPENING TODAY – SHADOW I.T. Increasing Shadow IT YOUR BUSINESS Business and end users circumventing IT YOUR CENTRAL I.T. Cloud Ecosystem IaaS Services Providers KEY CHALLENGE: GOVERNANCE PaaS SaaS
    18. 18. I.T. TRANSFORMATION IS NEEDED I.T. VIEW BUSINESS VIEW 1. Use self-service portal to access catalogue. My Status Active New payment My Account Abc def g h ijk lm no pq rs tuv wx y z Abc defg h ijk lm no q r s tuv wx y z Abc defg h ijk lm no pq rs t uv wx y z 2. 3. Select the services desired. Receive services in hours. Messages pending My Services Add services View bill Access catalog Service Catalog Application as a Service Infrastructure as a Service Compute as a Service Storage as a Service APP OS TEMPLATE-BASED  Pair data with infrastructure based on business value and cost.  Tie to processes, access controls and governance.  Enact billing, chargeback or showback. AUTOMATED PROCESSES STORAGE  Resource build-out  Monitoring 4. See or pay for usage monthly.  Notification
    19. 19. BLUEPRINT FOR PRIVATE CLOUD HYBRID PUBLIC Transform into a service-defined IT organization Increase business agility with on-demand consumption of infrastructure PRIVATE CLOUD More responsive More cost effective More efficient TRANSFORM Hitachi Services Framework More flexible
    20. 20. HELPING YOU EXTEND YOUR ENTERPRISE TO THE CLOUD CONSUMPTION TECHNOLOGY AND DELIVERY AND PROCESS BUSINESS AND ORGANIZATION HITACHI SERVICES FRAMEWORK CLOUD ENABLEMENT METHODOLOGY     Cloud-readiness assessment Consumption economics Cloud transformation roadmap Service catalog and architecture  Infrastructure assessment  Nondisruptive platform migration  Virtualization architecture  Physical to virtual migration  Comprehensive transition plan  Cloud automation implementation  Service catalog and SLA management  Orchestration deployment  Public cloud enablement  Implementation, integration of UCP PRIVATE CLOUD AS A SERVICE CONSOLIDATE VIRTUALIZE AUTOMATE SELF SERVE
    21. 21. PRIVATE CLOUD AS A SERVICE OFFERINGS MANAGED SERVICES SOLUTION CAPEX HITACHI MANAGED SERVICES SOLUTIONS (MSS) Transformation of a legacy environment into a private cloud within the 4 walls of the enterprise YOUR DATA CENTER  Utility based consumption and billing for converged, storage & back-up  Elastic compute capacity on demand  Operations out-tasked to HDS OPEX  Assets owned by HDS  Service levels committed against a Service Catalogue  Available worldwide
    22. 22. HOSTED ARCHIVE AS A SERVICE OFFERING CONTENT ARCHIVE  COLLABORATION HITACHI PRIVATE CONTENT CLOUD Extension of the Enterprise into a secure off-premise single tenant content cloud YOUR SITE  Single-tenant online storage accessed through a secure Internet connection (VPN)  Utility-based consumption and billing  Elastic capacity on demand  Managed and hosted by HDS in a co-location facility  Built on enterprise grade storage  Available worldwide HDS DATA CENTER
    23. 23. HITACHI VISION FOR SOCIAL INNOVATION THROUGH INFORMATION SOCIAL INNOVATION SOLUTIONS HEALTHCARE TRAFFIC FINANCIAL SECURITY ENERGY TRANSIT PUBLIC DISTRIBUTION MACHINE DATA HUMAN DATA BUSINESS DATA INFRASTRUCTURE CONTENT APPLICATION
    24. 24. HITACHI DATA SYSTEMS • • • • • STRONG GROWTH GLOBAL TRANSFORMATION INTEGRATED STRATEGY SOCIAL INNOVATION TOP 100 COMPANY RESPECTED CULTURE
    25. 25. THANK YOU

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