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Socio-­‐Cultural	
  Aspects	
  in	
  the	
  
Design	
  of	
  Multilingual	
  Banking	
  
Interfaces	
  in	
  the	
  Arab	
...
Introduction	
  
•  Mul7lingual	
  user	
  interfaces	
  designed	
  for	
  banking	
  
systems	
  in	
  the	
  Arab	
  Re...
Introduction	
  
•  In	
  Saudi	
  Arabia,	
  one-­‐third	
  of	
  the	
  popula7on	
  is	
  non-­‐
Arabic	
  speakers	
  ...
Introduction	
  
•  Our	
  contribu+on	
  is	
  threefold.	
  
•  Gain	
  an	
  insight	
  into	
  socio-­‐cultural	
  des...
Design	
  Considerations	
  
•  Banking	
  interfaces	
  direc7ons	
  	
  
•  le[-­‐to-­‐right	
  (LTR)	
  	
  
•  right-­...
Design	
  Considerations	
  
•  Readability	
  
•  easy	
  to	
  read	
  	
  
•  minimalist	
  design	
  
5-­‐8-­‐2015	
  ...
Design	
  Considerations	
  
•  Text	
  &	
  naviga7on	
  in	
  banking	
  interac7ons	
  
cascades	
  
•  To	
  the	
  le...
Design	
  Considerations	
  
• Three	
  Banks	
  in	
  KSA	
  are	
  examined	
  	
  
Bank1	
   Bank2	
  
Bank3	
  
5-­‐8-...
Design	
  Considerations	
  
• ATM	
  
•  Most	
  of	
  the	
  studies	
  focused	
  on	
  the	
  design	
  
considera7ons...
Design	
  Considerations	
  
• WB,	
  IB,	
  EB	
  
•  Started	
  in	
  1995.	
  
•  In	
  Saudi	
  Arabia,	
  (SAMA)	
  r...
Design	
  Considerations	
  
• MB	
  
•  Using	
  MB	
  in	
  US	
  jumped	
  from	
  38	
  %	
  to	
  42	
  %	
  and	
  
...
Design	
  Considerations	
  
• MB	
  
•  All	
  12	
  banks	
  in	
  KSA	
  started	
  releasing	
  their	
  mobile	
  
ap...
Design	
  Considerations	
  
• MB	
  
•  Local	
  study	
  carried	
  out	
  in	
  Saudi	
  Arabia	
  on	
  
banking	
  cu...
Heuristics	
  Evaluations	
  
• Nielsen's	
  heuris7cs	
  are	
  used	
  to	
  evaluate	
  the	
  
banks	
  interfaces.	
 ...
Heuristics	
  Evaluations	
  
5-­‐8-­‐2015	
  
Socio-­‐Cultural	
  Aspects	
  in	
  the	
  Design	
  of	
  
Mul7lingual	
 ...
Heuristics	
  Evaluations	
  
• ATM	
  	
  
•  “Wrong	
  password	
  a^empt”	
  
Bank1 Bank2 Bank3
5-­‐8-­‐2015	
  
Socio-...
Heuristics	
  Evaluations	
  
• WB	
  
•  “Help	
  &	
  documenta7on	
  ”	
  
Bank2	
  
5-­‐8-­‐2015	
  
Socio-­‐Cultural	...
Heuristics	
  Evaluations	
  
• MB	
  
•  “Login	
  Screen”	
  
Bank1	
   Bank2	
   Bank3	
  
5-­‐8-­‐2015	
  
Socio-­‐Cul...
Conclusion	
  
•  Explored	
  the	
  rela7onship	
  between	
  language,	
  
percep7ons	
  and	
  beliefs	
  of	
  an	
  i...
 
Thank	
  You..	
  	
  
5-­‐8-­‐2015	
  
Socio-­‐Cultural	
  Aspects	
  in	
  the	
  Design	
  of	
  
Mul7lingual	
  Bank...
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Socio-Cultural Aspects in the Design of Multilingual Banking Interfaces in the Arab Region

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Presentation on Aug 5, 2015 in the 17th International Conference on Human-Computer Interaction #HCII2015 in Los Angeles, CA, USA. The paper was presented in the Human-Computer Interaction track in the "Socio-cultural Aspects in Monolingual and Multilingual Human-Computer Interaction" session which was chaired by Prof. Christina Alexandris, National and Kapodistrian University of Athens, Greece http://2015.hci.international/wednesday

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Socio-Cultural Aspects in the Design of Multilingual Banking Interfaces in the Arab Region

  1. 1. Socio-­‐Cultural  Aspects  in  the   Design  of  Multilingual  Banking   Interfaces  in  the  Arab  Region   -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐   Sarah  Alhumoud   Lamia  Alabdulkarim   Nouf  Almobarak   Areej  Al-­‐Wabil  
  2. 2. Introduction   •  Mul7lingual  user  interfaces  designed  for  banking   systems  in  the  Arab  Region.   •  Users  involved  in  banking  interac7ons  in  the  Arab   region  include  na7ve  Arabic-­‐speaking,  English-­‐ speaking  expatriates,  and  French-­‐speaking   expatriates.     5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  3. 3. Introduction   •  In  Saudi  Arabia,  one-­‐third  of  the  popula7on  is  non-­‐ Arabic  speakers  with  varying  proficiency  in   technology  usage,  socio-­‐economic  backgrounds,  and   consequently  different  interac7on  design   requirements.   •  Three  modes  of  banking  interac7ons  are  examined   •  Automa7c  Teller  Machines  (ATMs)   •  Internet  Banking.   •  Mobile  Banking  (MB).   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  4. 4. Introduction   •  Our  contribu+on  is  threefold.   •  Gain  an  insight  into  socio-­‐cultural  design  requirements  for   banking  interfaces;   •  Conduct  an  exploratory  survey  of  interface  design   considera7ons  in  the  three  modes  of  banking  for  3  banks  in   KSA.   •  Design  recommenda7ons  for  socio-­‐cultural  aspects  for   banking  interac7ons  in  the  Arab  Region.   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  5. 5. Design  Considerations   •  Banking  interfaces  direc7ons     •  le[-­‐to-­‐right  (LTR)     •  right-­‐to-­‐le[  (RTL)     5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  6. 6. Design  Considerations   •  Readability   •  easy  to  read     •  minimalist  design   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  7. 7. Design  Considerations   •  Text  &  naviga7on  in  banking  interac7ons   cascades   •  To  the  le[  in  Arabic  interfaces.   •  To  the  right  in  English/French  interfaces   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  8. 8. Design  Considerations   • Three  Banks  in  KSA  are  examined     Bank1   Bank2   Bank3   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  9. 9. Design  Considerations   • ATM   •  Most  of  the  studies  focused  on  the  design   considera7ons  of  loca7on,  accessibility.   •  li^le  a^en7on  has  compara7vely  been  paid  to   design  considera7ons  for  Arabic  interfaces.   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  10. 10. Design  Considerations   • WB,  IB,  EB   •  Started  in  1995.   •  In  Saudi  Arabia,  (SAMA)  reported  the  number   of  bills  jumped  107  %  in  the  period  between   between  2009  and  2014.   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  11. 11. Design  Considerations   • MB   •  Using  MB  in  US  jumped  from  38  %  to  42  %  and   reached  46  %  for  years2013,  2014  and  2015.   •  In  Saudi  Arabia,  mobile  banking  emerged  in   August  2010  with  the  applica7on  Samba   Mobile  for  Samba  Financial  Group.   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  12. 12. Design  Considerations   • MB   •  All  12  banks  in  KSA  started  releasing  their  mobile   applica7ons  for  both  iOS  and  Android.   0   1   2   3   4   5   Years   Number  of  years  since  releasing  first  Mobile  banking  applica7on   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  13. 13. Design  Considerations   • MB   •  Local  study  carried  out  in  Saudi  Arabia  on   banking  customers  shows  that     •  54  %  preferring  to  use  MB.   •  44  %  preferring  to  use  WB.   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  14. 14. Heuristics  Evaluations   • Nielsen's  heuris7cs  are  used  to  evaluate  the   banks  interfaces.   • key  interfaces  are  inspected  for  the  three   systems   •  Login  screen.   •  Balance  statement.   •  Transfer  to  an  exis7ng  beneficiary.   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  15. 15. Heuristics  Evaluations   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  16. 16. Heuristics  Evaluations   • ATM     •  “Wrong  password  a^empt”   Bank1 Bank2 Bank3 5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  17. 17. Heuristics  Evaluations   • WB   •  “Help  &  documenta7on  ”   Bank2   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  18. 18. Heuristics  Evaluations   • MB   •  “Login  Screen”   Bank1   Bank2   Bank3   5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  19. 19. Conclusion   •  Explored  the  rela7onship  between  language,   percep7ons  and  beliefs  of  an  individual's  culture  in   banking  interac7ons     •  social  and  cultural  phenomena  influencing  interface   design  in  banking  transac7ons.   •   It  is  recommended  that  banking  interac7on   designers  consult  extensively  with  banking  users  to   help  them  understand  the  requirements  of  banking   interfaces  and  design  easy-­‐to-­‐use  and  efficient   systems.     5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  
  20. 20.   Thank  You..     5-­‐8-­‐2015   Socio-­‐Cultural  Aspects  in  the  Design  of   Mul7lingual  Banking  Interfaces  in  the  Arab  Region  

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