James Taylor (Salesforce) and Maryann Xue (Intel) This talk with be broken into two parts: Phoenix use cases and new Phoenix features. Three use cases will be presented as lightning talks by individuals from 1) Sony about its social media NewsSuite app, 2) eHarmony on its matching service, and 3) Salesforce.com on its time-series metrics engine. Two new features will be discussed in detail by the engineers who developed them: ACID transactions in Phoenix through Apache Tephra. and cost-based query optimization through Apache Calcite. The focus will be on helping end users more easily develop scalable applications on top of Phoenix.