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An Overview of the 
North American 
Adhesive and Sealant 
Industry
Content 
1. Adhesive and sealant market overview 
2. General trends impacting industry 
3. H.B. Fuller view on trends
Harmonized market definitions 
(ASC-CATIA-FEICA) 
Detailed definitions can be found at 
www.ascouncil.org, under Industry ...
2013 market size for adhesives & sealants 
$42.5 billion (sales demand) global CAGR 3.2% 
$11.8b 
$8.7b 
$1.6b 
2012-2015 ...
Adhesives market segment definitions 
1. Paper, Board, Related Products 
• Converting/packaging 
• Dry and wet lamination ...
6 
North America 
(Percent Share of Adhesive and Sealant Demand) 
Value: $11.86 Billion 
Formulated Product Demand: 7.9 Bi...
7 
North America market statistics 
2013 estimated 
Source: ASC/DPNA International Inc.
8 
North America adhesive market: 2013 est. 
Value: $10.13 Billion 
Formulated Product Demand: 7.20 Billion Lbs. 3.3 Milli...
9 
North America outlook: 2014 adhesive market growth 
forecast estimates 
Paper, Board and Related Products 2.0% 
Consume...
10 
Sealants market segment definitions 
1. Transportation 
• Passenger cars/light trucks 
• Trucks, buses, trailers 
• Re...
11 
North America sealant market: 2013 est. 
Value: $1.734 Billion 
Formulated Product Demand: 716 Million Lbs. 325 K MT 
...
12 
North America outlook: 2014 sealant market growth 
forecasts 
Assembly/Other 2.7% 
Consumer/DIY 1.4% 
Transportation 2...
13 
Trends the Adhesives and Sealants Council (ASC) is 
monitoring 
• Growth of mergers and acquisitions 
• Transparency i...
14 
Trends ASC is monitoring 
Mergers and acquisitions continue to drive value within 
North America – and the world 
Forb...
15 
Trends ASC is monitoring 
Expecting more transparency in chemical disclosure 
• NGO and regulatory agencies are increa...
16 
U.S. oil and gas production provides raw material 
capacity 
Fracking oil rich shale deposits + natural gas availabili...
17 
After 30 years of production decline, the U.S. is 
producing crude at 20-year highs
18 
Fracking is allowing for growth 
Source: North Dakota Department of Mineral Resources
19 
And it’s not just oil… 
Rising Shale Gas Production: 
Marcellus: 11.5 BCFD 
Barnett: 4.4 BCFD 
Eagle Ford: 3.9 BCFD 
F...
20 
Ethylene impacts key raw material supply 
Heavy feeds 
100/160 
Ethylene 
By-products 
Steam 
Cracking 
Process 
Ethyl...
21 
Benefits to U.S. adhesive and sealant formulators 
• Raw materials sourced from light feeds more supply stable 
• Form...
H.B. Fuller View on 
Trends in Key Growth 
Markets
The markets H.B. Fuller serves 
Packaging Building and Automotive 
Construction 
Hygiene 
General 
Assembly 
Paper 
Conver...
Targeted growth in key markets 
Better accountability Stronger teamwork Global vision 
Hygiene 
Baby diapers, Feminine pro...
Hygiene industry market trends 
Healthy 
Comfortable 
Safe 
Convenient 
Premiumisation 
• Low odor 
• Breathable 
• Natura...
Packaging industry market trends 
• Packaging integrity through supply chain 
• Wider operating temperature window 
• Adhe...
Durable assembly market trends 
• Consistent performance 
• Proactive problem solving - FMEA 
• Leaner 
• Faster 
• Thinne...
Electronics industry market trends 
• Smaller, thinner devices 
• Lighter weight devices 
• Wearable, portable devices 
• ...
China manufacturing trends 
• Labor costs increasing in mainland China 
• Shift from low cost to high quality mentality 
•...
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H.B. Fuller state of the U.S. Adhesive and Sealant Market 2014

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An Overview of the North American Adhesive and Sealant Industry. Heather Campe, Vice President, Asia Pacific, presented an overview of the North American Adhesives and Sealant Industry on behalf of the Adhesives and Sealants Council (www.ascouncil.org), shared H.B. Fuller views on trends in the Hygiene, Packaging and Durable Assembly markets, and highlighted examples of H.B. Fuller’s commitment to investing in new and fast growing markets, like China.

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H.B. Fuller state of the U.S. Adhesive and Sealant Market 2014

  1. 1. An Overview of the North American Adhesive and Sealant Industry
  2. 2. Content 1. Adhesive and sealant market overview 2. General trends impacting industry 3. H.B. Fuller view on trends
  3. 3. Harmonized market definitions (ASC-CATIA-FEICA) Detailed definitions can be found at www.ascouncil.org, under Industry Intelligence – Resources section
  4. 4. 2013 market size for adhesives & sealants $42.5 billion (sales demand) global CAGR 3.2% $11.8b $8.7b $1.6b 2012-2015 CAGR 4.3% $13.8b 2012-2015 CAGR 5% $4.5b* ROW = 2.1b 2012-2015 CAGR 2.3% 2012-2015 CAGR 3% 2012-2015 CAGR 4.4% 2012-2015 *CAGR 3% Note 2: * = Calculated Average Growth Rates in % (CAGR) are based upon lbs. of material sold (Demand) – not revenue Source: 2013 ASC/DPNA North America Market Report
  5. 5. Adhesives market segment definitions 1. Paper, Board, Related Products • Converting/packaging • Dry and wet lamination • High-gloss laminating for graphic arts • Bookbinding, graphic arts industry • Nonwoven fabrics • Pressure sensitive products 2. Transportation • Passenger cars/light trucks • Repair, maintenance (aftermarket) • Trucks, buses • Bicycles, motorcycles and RVs • Aircraft/aerospace • Railway • Shipbuilding and offshore 3. Footwear and Leather • Footwear • Leather goods 4. Consumer/Do-It-Yourself (Retail) 5. Building/Construction/Civil Engineering • On-site applications • Civil engineering • Factory assembled parts • Prefabricated houses • Thermal insulation materials, curtain wall panels, etc. 6. Woodworking and Joinery • Cabinet making • Furniture manufacture • Window frames, door manufacture • Upholstery 7. Assembly Operations • Sandwich panels • Appliances and electrical/electronic • HVAC • Fabric/apparel • Medical applications • Sports equipment and toys • Abrasives, filters Source: ASC Market Report
  6. 6. 6 North America (Percent Share of Adhesive and Sealant Demand) Value: $11.86 Billion Formulated Product Demand: 7.9 Billion Lbs. 3.6 Million MT 2012-2015 AGR: 2.3% Source: ASC/DPNA International Inc.
  7. 7. 7 North America market statistics 2013 estimated Source: ASC/DPNA International Inc.
  8. 8. 8 North America adhesive market: 2013 est. Value: $10.13 Billion Formulated Product Demand: 7.20 Billion Lbs. 3.3 Million MT 2012-2015 AGR: 2.2% Woodworking 8.3% Bldg. & Const. 14.1% Consumer 2.8% Source: ASC/DPNA International Inc. Paper, etc., 58.8% Transportation 5.3% Footwear 0.5% Assembly 10.2%
  9. 9. 9 North America outlook: 2014 adhesive market growth forecast estimates Paper, Board and Related Products 2.0% Consumer/DIY 3.0% Woodworking/Joinery 2.7% Assembly 1.8% Footwear and Leather 2.2% Building and Construction 2.4% Transportation 3.1 % (Annual growth in pounds of consumption) Source: ASC/DPNA International Inc.
  10. 10. 10 Sealants market segment definitions 1. Transportation • Passenger cars/light trucks • Trucks, buses, trailers • Repair and maintenance (Aftermarket) • Commercial, recreational watercraft • Aircraft/aerospace • Railway • Ships 2. Consumer/Do-It-Yourself (Retail) • Household 3. Construction • Construction/renovation • OEM, maintenance • Insulating glass/glazing • Civil engineering, infrastructure 4. Assembly Operations • Appliances • Electronic equipment • Metal cabinets and housing Source: ASC/DPNA International Inc.
  11. 11. 11 North America sealant market: 2013 est. Value: $1.734 Billion Formulated Product Demand: 716 Million Lbs. 325 K MT 2012-2015 AGR: 2.3% Source: ASC/DPNA International Inc.
  12. 12. 12 North America outlook: 2014 sealant market growth forecasts Assembly/Other 2.7% Consumer/DIY 1.4% Transportation 2.4% Building & Construction 1.8% (Annual growth in pounds of consumption) Source: ASC/DPNA International Inc.
  13. 13. 13 Trends the Adhesives and Sealants Council (ASC) is monitoring • Growth of mergers and acquisitions • Transparency in chemical formulations • U.S. shale oil and gas production
  14. 14. 14 Trends ASC is monitoring Mergers and acquisitions continue to drive value within North America – and the world Forbo and Tonsan ADCO, APS and Clifton ISP and Hercules $5.5 billion in cash
  15. 15. 15 Trends ASC is monitoring Expecting more transparency in chemical disclosure • NGO and regulatory agencies are increasingly adopting hazard-based tools and requiring companies to disclose chemical make-up/ footprint • ASC collaborating with industry to ensure risk models are included for more accuracy
  16. 16. 16 U.S. oil and gas production provides raw material capacity Fracking oil rich shale deposits + natural gas availability is providing United States with strong capacity for major raw material feedstocks
  17. 17. 17 After 30 years of production decline, the U.S. is producing crude at 20-year highs
  18. 18. 18 Fracking is allowing for growth Source: North Dakota Department of Mineral Resources
  19. 19. 19 And it’s not just oil… Rising Shale Gas Production: Marcellus: 11.5 BCFD Barnett: 4.4 BCFD Eagle Ford: 3.9 BCFD Fayetteville: 2.9 BCFD Woodford: 1.6 BCFD Bakken: 0.6 BCFD Rese of US: 3.6 BCFD Peaked: Haynesville Peaked November 2011 Antrim Declining Since 2000
  20. 20. 20 Ethylene impacts key raw material supply Heavy feeds 100/160 Ethylene By-products Steam Cracking Process Ethylene Butadiene Isoprene Resin Oils Aromatics Gas Feed (Light) Liquid Feed (Heavy) Light feeds 100/25 Ethylene By-products Critical to Adhesive Polymers By-products propylene crude C4s pygas Polypropylene (film grade) Economic Driver
  21. 21. 21 Benefits to U.S. adhesive and sealant formulators • Raw materials sourced from light feeds more supply stable • Formulations based on light feed expected to provide most price stability • Solid competitive framework for industry
  22. 22. H.B. Fuller View on Trends in Key Growth Markets
  23. 23. The markets H.B. Fuller serves Packaging Building and Automotive Construction Hygiene General Assembly Paper Converting Woodworking Emulsion Consumer Products Polymers Electronic and Assembly Materials
  24. 24. Targeted growth in key markets Better accountability Stronger teamwork Global vision Hygiene Baby diapers, Feminine products, Adult incontinence Packaging Consumer Packaging, Labeling, Flexible Packaging, Packaging Integrity Durable Assembly Automotive, Water Filters, Panel Assembly, Electronic & Assembly Materials, Engineered Textiles, Insulating Glass Construction Products Residential, Remodel, Commercial and Industrial Construction, including Ceramic Tile and Flooring Installation
  25. 25. Hygiene industry market trends Healthy Comfortable Safe Convenient Premiumisation • Low odor • Breathable • Natural materials (pure cotton or cotton containing top sheets) • Soft hand feel • Moisture management • Thinner is better • Leak-proof • Stretchable waistband or ears for baby diapers • Wetness indicator becoming the norm • Easy to wear and change • Online shopping more and more popular • Consumers demanding higher quality • Looking for value-added features
  26. 26. Packaging industry market trends • Packaging integrity through supply chain • Wider operating temperature window • Adhesion to a variety of substrates • Hassle-free adhesives for ease of use • Improved mileage • Down-time reduction • Lower total cost in use • Food safety • Use of bio-degradable and recyclable materials • Reduce dependency on volatile natural raw materials Durable Adaptive Efficient Economic Sustainable • Reduce non-value added manual labor • Faster line speeds • Clean machining
  27. 27. Durable assembly market trends • Consistent performance • Proactive problem solving - FMEA • Leaner • Faster • Thinner • Implementation of industry standards • Bluesign / Ecopassport for textile • NSF for drinking water elements • UL for air filtration • VOC reduction • Commitment to environmentally-friendly solutions from manufacturer to consumer • Sustainable materials Reliable Innovative Standardized Sustainable
  28. 28. Electronics industry market trends • Smaller, thinner devices • Lighter weight devices • Wearable, portable devices • Flexible, touchable and reliable devices • Functionality in watch, shirts and shoes • Fashion forward, trendy • Challenging substrates • Appearance • More functionality while devices get smaller • High performance under extreme conditions • Ability to function in today’s active lifestyle • Durable and long lasting 28 Compact Wearable Fashion Multifunctional Reliable
  29. 29. China manufacturing trends • Labor costs increasing in mainland China • Shift from low cost to high quality mentality • VOC reduction • Industry standards developing • Greener solutions desired • Employee safety a priority • Business ethics becoming more important • Conversion from solvent-based technology to environmentally-friendly solutions • Manufacturing excellence • Process improvement to drive efficiencies • Shift from price per unit to total cost of ownership focus • Moving from coastal provinces to lower cost inland provinces is encouraged by Chinese government policies • Some labor intensive manufacturing moving to lower cost countries such as textile and footwear industries Automation Green Safe Cost Effective Relocation
  30. 30. Thank You!

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