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Unlocking ROI with UX, in Pharmaceutical Marketing
A presentation by David Hunt, HAVAS LYNX EU Chief Executive.
Both patients and doctors are increasingly looking to digital to drive their experience in healthcare. Life in the twenty-first century is rife with sophisticated and intuitive technologies, and as such, we have come to expect a high standard of UX in every product we encounter.
David Hunt, HAVAS LYNX EU CEO, discusses that User Experience isn't a checkbox in the production process. It is vital to the delivery of the best possible outcomes for patients and doctors and should be integrated in everything we do.
Download our associated white paper here: http://www.havaslynx.com/wp-content/uploads/2014/03/08.UX_44.pdf