REALTOR.com's Curt Beardsley Presents at HAR REIS

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REALTOR.com's Curt Beardsley Presented at HAR REIS held in Houston on March 30, 2010.

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REALTOR.com's Curt Beardsley Presents at HAR REIS

  1. 1. “FIND” by REALTOR.com Move, Inc. Confidential – – Do Not Copy or Redistribute Move, Inc. Confidential Do Not Copy or Redistribute
  2. 2. What Problem Are We Trying To Solve? Move, Inc. Confidential – – Do Not Copy or Redistribute Move, Inc. Confidential Do Not Copy or Redistribute
  3. 3. Consumers • Learn about Real Estate from online • Don’t want to “hit walls” in their search • Want accurate and “trusted” information • Need someone to help when they’re ready Move, Inc. Confidential – – Do Not Copy or Redistribute Move, Inc. Confidential Do Not Copy or Redistribute
  4. 4. REALTORS® • Remain at the center of the transaction • Add value to the process • Not have less access to information • Establish relationships with ready consumers Move, Inc. Confidential – – Do Not Copy or Redistribute Move, Inc. Confidential Do Not Copy or Redistribute
  5. 5. Reliable Accurate Timely Detailed Actionable Trusted
  6. 6. REALTOR.com’s Focus • What we are focused on: – Creating the best consumer experience – To the most accurate, up to date, comprehensive real estate information – Connecting those consumers to REALTORs – Extending the ability for REALTORs to connect with those consumers Move, Inc. Confidential – – Do Not Copy or Redistribute Move, Inc. Confidential Do Not Copy or Redistribute
  7. 7. Off-Market Properties 90M+ Properties: • Transaction history • Assessor data • Tax information • Value trends 10 Move, Inc. Confidential – Do Not Copy or Redistribute
  8. 8. Valuation and Heat Maps Home Valuation Heat Maps 11 Move, Inc. Confidential – Do Not Copy or Redistribute
  9. 9. Public Record Sold Listing (No Attribution) Move, Inc. Confidential – Do Not Copy or Redistribute
  10. 10. Sold Listings with Attribution Move, Inc. Confidential – Do Not Copy or Redistribute
  11. 11. Contextual Information Neighborhood profiles Psychographics Demographics School Information 14 Move, Inc. Confidential – Do Not Copy or Redistribute
  12. 12. Realtor.com is Connecting with Consumers Move, Inc. Confidential – Do Not Copy or Redistribute
  13. 13. Move, Inc. Confidential – Do Not Copy or Redistribute
  14. 14. Move, Inc. Confidential – Do Not Copy or Redistribute
  15. 15. Move, Inc. Confidential – Do Not Copy or Redistribute
  16. 16. REALTOR.com Real Estate Search iPhone application Launched 1/13/10 http://www.realtor.com/iphone Move, Inc. Confidential – Do Not Copy or Redistribute
  17. 17. iPhone
  18. 18. Homes Nearby - Search Results List View Map View Move, Inc. Confidential – Do Not Copy or Redistribute
  19. 19. Listing Detail Page Move, Inc. Confidential – Do Not Copy or Redistribute
  20. 20. My Notes & Rating Record Star Ratings Easy to Use Common Easy to Use Keyboard Phrase Feature Move, Inc. Confidential – Do Not Copy or Redistribute
  21. 21. Landscape View Move, Inc. Confidential – Do Not Copy or Redistribute
  22. 22. Nearby Open Houses Open house map view – red buttons Inset Open house pop up on map view Map View Find Via The Listing Detail Page Move, Inc. Confidential – Do Not Copy or Redistribute
  23. 23. Share Realtor.com Twitter & Facebook Email Move, Inc. Confidential – Do Not Copy or Redistribute
  24. 24. Realtor Contact Move, Inc. Confidential – Do Not Copy or Redistribute
  25. 25. Read Our Reviews on iTunes! Move, Inc. Confidential – Do Not Copy or Redistribute
  26. 26. Technology Platform 4 million Active Listings AVMs from 900 MLSs multiple Sources 1.25 million Sold Listings Community, 90+ Million From MLSs Demographic & Neighborhood Property Records Information 5 million Sold Records School Reports and From Public Consumers Boundaries REALTORs Sources Move, Inc. Confidential – Do Not Copy or Redistribute
  27. 27. MLS
  28. 28. Live Demo Move, Inc. Confidential – Do Not Copy or Redistribute

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