HAR Market Study Report

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HAR Market Study Report

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HAR Market Study Report

  1. 1. March, 2012 2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  2. 2. Summary of Key Findings• Market stats are important to consumers• Market stats at the neighborhood level are most valuable• Heat maps demonstrating neighborhood trends are strong• Usage of current market stats reports is low• Difficult for consumers to find market stats reports• Strong interest in embedding market stats into listing detail pages Report compiled by:
  3. 3. How would you define your interest in real estate currently? (Choose all that apply) Two largest categories – Homeowner and Looking to Buy
  4. 4. How interested are you in monitoring the ongoing real estate market trends in your area?2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  5. 5. How much do local market trends affect your interest in buying/selling a home?2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  6. 6. How strong is the Houston area real estate market relative to the rest of the country, in your view? 2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  7. 7. How often do you read HARs Housing Market Report on www.har.com?2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  8. 8. How valuable do youfind the HAR Housing Markets Report? 2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  9. 9. How often do you access Local Market Trends on HAR.com ? 2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  10. 10. How valuable do you findHARs Local Market Trends? 2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  11. 11. What level of market information is most interesting to you?2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  12. 12. How interested you in comparing market trends in the Houston market to othermarkets around the country? 2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  13. 13. How interested are you in a Housing Affordability Index?2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  14. 14. How interested are you in a "heat map" that would show market performance trends over a two year period in each Houston neighborhood?2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  15. 15. Howinterested are you in the ability to look at neighborhood market trends as youre looking at the details of a specific property?2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  16. 16. How easy is it to find HARs localhousing market trends on HAR.com? 2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com
  17. 17. What housing market information is most interesting to you?2011© WAV Group, Inc.  All Rights Reserved  Confidential www.wavgroup.com

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