H-Town Day: Lindsey Brown


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The H-Town Day Presentation on Visitors and Tourism by Lindsey Brown, Director of Marketing & PR for the Greater Houston CVB.

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H-Town Day: Lindsey Brown

  1. 1. HOUSTON
  2. 2. "It's the city of big plans and no rules,...world-class museums...and the biggest damn liquor store on the planet. How could you not love Houston?“ – Kiplinger’s Personal Finance
  3. 3. The Basics <ul><li>America’s 4 th largest city </li></ul><ul><li>2.3 million residents </li></ul><ul><li>No ethnic majority </li></ul><ul><li>83 languages spoken </li></ul><ul><li>“ Houston” – First Word Spoken from the Moon </li></ul>
  4. 4. “ Reinvention, innovation and cultivation make Houston our City of the Year for 2011.” – Fast Company Richmond Hall at The Menil Collection
  5. 5. By the Numbers <ul><li>$92.09 – Average hotel room rate in 2010 </li></ul><ul><li>$32.53 – cost of an average meal in Houston, $5 less than the national average </li></ul><ul><li>$1.25 – cost of a one-way ticket on the METRORail </li></ul>Houston Named One of Budget Travel ’s Top 10 Destinations for 2011
  6. 6. “ The city is flexing its cultural muscle and encouraging tourists to explore to their heart's content with the Houston CityPASS.&quot; – Budget Travel Space Center Houston
  7. 7. Top Attractions <ul><li>$39 adults, $29 kids </li></ul><ul><li>Save 41 percent </li></ul><ul><li>Only 11 cities offer CityPASS in North America </li></ul><ul><li>Hotel packages available at VisitHouston.com </li></ul>
  8. 8. “ Yes, oil money still reigns supreme, but it now competes with culture.” – The New York Times Museum of Fine Arts, Houston
  9. 9. The Arts by the Numbers <ul><li>18 museums within walking distance </li></ul><ul><li>6.6 million visitors to the Museum District annually </li></ul><ul><li>17 -block Theater District </li></ul><ul><li>12 resident performing arts companies </li></ul><ul><li>44 Houston Grand Opera world premieres </li></ul>
  10. 10. My Houston: The Arts
  11. 11. “ It's easy to conclude that Houston has one of the most satisfying food scenes in the country right now.” – The New York Post Brenner’s on the Bayou
  12. 12. Dining by the Numbers <ul><li>60 cuisines offered by Houston restaurants </li></ul><ul><li>8,986 food service and drinking establishments </li></ul><ul><li>6 James Beard Award nominations in 2011 </li></ul><ul><li>5.7 – No. of times Houstonians eat out per week, more than residents of any other city </li></ul>
  13. 13. My Houston: Culinary Scene
  14. 14. “ Bold and brash, Texas's largest city is a lively mix of high culture and down-home hospitality, charming neighborhoods and standout shopping.” – Elle Decor Lot 8
  15. 15. Shopping & Fashion by the Numbers <ul><li>#1 shopping city in America, according to Forbes.com </li></ul><ul><li>1 Project Runway winner, Chloe Dao of Lot 8 </li></ul><ul><li>375 shops in The Galleria </li></ul><ul><li>1 city block – Amount of space Tootsies fills with women’s designer merchandise </li></ul>
  16. 16. My Houston: Shopping & Fashion
  17. 17. “ Houston is ready for the big leagues.” – Business Traveler Reliant Stadium
  18. 18. Sports by the Numbers <ul><li>2 – No. of times the Houston Dynamo have won the MLS cup </li></ul><ul><li>2 – No. of times the Houston Rockets won the NBA championship </li></ul><ul><li>2 retractable-roof stadiums (Minute Maid Park and Reliant Park) </li></ul><ul><li>3 – No. of downtown stadiums (when Dynamo stadium opens in June) </li></ul>
  19. 19. “ Washington Avenue has been transformed into one of Houston's most popular nightspots.” – The New York Times Sawyer Park
  20. 20. Number Crunch: Nightlife <ul><li>5 – No. of distinct nightlife districts </li></ul><ul><li>5 – No. of times Anvil Bar & Refuge has been included on a list of America’s best cocktail bars </li></ul><ul><li>9 – No. of breweries in the Houston area by early 2012 </li></ul><ul><li>1847 – The year La Carafe, Houston’s oldest bar, was built </li></ul>
  21. 21. My Houston: Live Music
  22. 22. “ The city has lots of great parks with bike trails, beautiful old oak trees and awesome skyline views.” – Family Circle Market Square Park
  23. 23. Parks and Outdoors by the Numbers <ul><li>14.2 – Percentage of the city’s land area represented by parks </li></ul><ul><li>700 – No. of city and county parks </li></ul><ul><li>65,000 – No. of acres of city and county parks </li></ul><ul><li>145 – No. of public and private golf courses </li></ul>
  24. 24. “ This is a city's city: standing proud, happy and bright at the center with a rugged ring around the middle. Houston literally hums.” – Dallas Morning News Texas Medical Center
  25. 25. Health Care by the Numbers <ul><li>49 – No. of institutions in the Texas Medical Center </li></ul><ul><li>#1 – Ranking of M.D. Anderson as the top cancer center in the country </li></ul><ul><li>1,000+ – No. of acres within the Texas Medical Center </li></ul><ul><li>93,530 – No. of Texas Medical Center employees </li></ul>
  26. 26. “ That's just another facet of the New Houston—a seemingly random tapestry of traditional and modern, upscale and down-home, ultra-country and ultra-urban—all presented with a warm Southern smile.” – Southwest Spirit
  27. 27. What’s New/Coming Soon <ul><li>Houston Ballet Center for Dance (March 2011) </li></ul><ul><li>Sundance Cinema opening in Bayou Place (Nov. 2011) </li></ul><ul><li>Asia Society Texas (March 2012) </li></ul><ul><li>Dynamo Stadium (June 2012) </li></ul><ul><li>HMNS Expansion (Summer 2012) </li></ul>
  28. 28. Book a Room. Support the Arts.
  29. 29. GHCVB Resources <ul><li>Monthly e-newsletter </li></ul><ul><li>What’s New in Houston (quarterly) </li></ul><ul><li>Ask Veronica </li></ul><ul><li>Events Calendar </li></ul><ul><li>Special Offers & Hotel Packages </li></ul><ul><li>Facebook.com/ VisitHoustonTexas </li></ul><ul><li>Twitter.com/ VisitHoustonTX </li></ul><ul><li>New website to launch January 2012 </li></ul>
  30. 30. HOUSTON VisitHOUSTON.com