Dave Nelsen - PresidentSocial Media and Social Networking                                     Dialog Consulting     How To...
Overview  Social Media                  Social Networking   • 3 rules for social media   • Idea Exchanges                 ...
PIE, an old radio adage, updated with                       Rule #2: P I E                                                ...
This is the first big idea. Along with your                                              website, product brochures, ads, e...
Published by “Aniruddh D. Patel”   “Dancing Parrot Leads to                                                 of The Neurosc...
For each idea or web page, note     Idea 5: Learn What They’re Saying                                                     ...
An example of “email unsubscribe” with PIE.                                                                  19           ...
Note the “Authority” rating: 1-1000 (higher is                                                                            ...
Example: Boeing Blog                           Randyʼs Journal at Boeing Blogs. Itʼs about                                ...
socialmediagovernance.com - find a company                                                or policy that you admire and upd...
Social Networking Defined                • Online communities of people                  who share interests or activities ...
Facebook zoomed when MySpace hit theFacebook or MySpace?                          wall. Compare your own website (or blog)...
3738     Now thatʼs a compelling “value creation”     strategy!39
Idea 16 - Create a Facebook Page                                               40                                         ...
43                                                  Notice the large number of “2nd Connections”                          ...
www.Ning.com: A full-featured social network                                                        for your singular purp...
Idea 18 - Start Your Own Ning Group                                      49                                           Use ...
Idea 19 - Crowdsource your next design project               52Situation: You’re George Write, BlendTec Marketing Director...
Thank you!Dave NelsenWe Socialize;You Capitalize                              TM                    Dave@WeSocialize.biz  ...
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Western Region Conference - Social Media and Social Networking; How to Use it and Why You Can't Ignore it, by Dave Nelsen

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Keynote speker, Dave Nelson, of the Dialogue Consulting Group covers Social Media and Networking strategies at the 2011 HARDI Western Region Conference

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Western Region Conference - Social Media and Social Networking; How to Use it and Why You Can't Ignore it, by Dave Nelsen

  1. 1. Dave Nelsen - PresidentSocial Media and Social Networking Dialog Consulting How To Use It; Why You Can’t Ignore It 412-779-2788 or dave@WeSocialize.biz 8 (of 21) Ideas (Note the "Vistage" tab for video for Business with voiceover and color slides in PDF format). Dave Nelsen Dialog Consulting Group We Socialize;You CapitalizeTM. 1 http://bit.ly/social-media-hardi : tes & no es slid re Mo (Note: All lower case letters) 2 Videos used in this presentation include (search YouTube for the phrases below): "Social Media Revolution 2" "Evolution of Dance" "Snowball the Dancing Cockatoo" http://newsroom.cisco.com "T-Mobile Dance" "United Breaks Guitars" www.willitblend.com YouTube: Search for “Social Media Revolution 2” 3
  2. 2. Overview Social Media Social Networking • 3 rules for social media • Idea Exchanges • Facebook • Blogging • LinkedIn • Twitter (search) • Ning • Crowd sourcing 4 Rule #1: The Cocktail Talking "all about me" is rather boring to others and yet this is how traditional marketing Party Rule is often done! Per the book “Guerrilla Marketing” remember: “Marketing is NOT about you; itʼs about THEM.”Meet people, listen, talk, ask & answerquestions, build relationships & trust... 5 This is one of the all-time most popular videos. 6
  3. 3. PIE, an old radio adage, updated with Rule #2: P I E “authenticity”. • Personality • Interesting • Entertaining • Authenticity 7 This is the most important of the three rules. Rule #3: First, Create Value Be brutally honest in your assessment. If you canʼt create value for your target audience in a (for your target audience) compelling and cost-effective manner, DO NOT “PASS GO”; youʼre wasting your time. • Educate • Alert • Entertain • Inspire • Vet/Share 8 Social Media Defined (AKA User Generated Content)• Content created by anyone - publishing and broadcasting democracy• Sociology + Technology: (one-to-many) Transforming monologue into dialog (many-to-many)From: http://en.wikipedia.org/wiki/Social_media 9
  4. 4. This is the first big idea. Along with your website, product brochures, ads, email blasts, newsletters, press releases... (monologues), add a dialog. It accelerates learning on both...transforms sides and builds trust at a scale not possible with earlier communication tools. monologue into dialog... 10 Also see: www.MyStarbucksIdea.com, Idea 4: Dialog Your Products... www.ideastorm.com (Dell) and http:// village.vistage.com/ideas/ An “Idea Exchange” capability is provided by www.salesforce.com or www.uservoice.com for $0 - $135/mo. (SFDC Enterprise Edition). 11 MyStarbucksIdea.com 12
  5. 5. Published by “Aniruddh D. Patel” “Dancing Parrot Leads to of The Neurosciences Institute in New Scientific Theory” San Diego in the journal “Current • Dance was believed to be a uniquely human ability Biology” on May 26, 2009. • Researchers studied roughly 1,000 dancing animal videos • Parrots and elephants can dance • These animals also mimic sounds • Theory: Brain circuitry for dancing enables intentional vocalization (language acquisition) 13 Social Media accelerates learning if we can focus narrowly on information relevant to our businesses. ...accelerates learning.... 14 So What?Charles Darwin “It’s not the strongest or most intelligent that survive, but those that adapt to a changing environment most quickly.” 15
  6. 6. For each idea or web page, note Idea 5: Learn What They’re Saying the highlighted web address (URL) at the top. Ideas: • Your name • Company name • Executives • Competitors • Customers • Prospects • Industry terms • Regulatory • RFPs • • 16 Click “Advanced Search” to learn Idea 5: Learn What They’re Saying the rules (same) for narrowing Google Searches and/or Alerts. Focusing: Armstrong -Lance -bik* (bike, biking, ...) flooring OR “ceiling tile” site:.gov site:.edu site:nytimes.com 17 On search.twitter.com, clickIdea 6: Learn What They’re “Thinking” “Advanced Search” to learn the (twitter is the next best thing to having ESP) rules for narrowing searches. “back pain” near:15022 within:50miESP - Extra Sensory Perception 18
  7. 7. An example of “email unsubscribe” with PIE. 19 "Blog" is the shortened form of the Blogging Defined term “web log”. Discover best (Social Media in “Text” Form) practices in blogging at• A weblog is a type www.problogger.net of website with regular entries of commentary, events, graphics, audio and/or video• Editing, not HTML or programming 20 Use technorati.com to determine Idea 8: Read a Blog and Comment (Find your favorites using the search engine built for blogs) the influence of various bloggers. Youʼll find blogs valuable in your job and career. Connecting with others who share your interests can be incredibly engaging. Comment to increase visibility and improve SEO! 21
  8. 8. Note the “Authority” rating: 1-1000 (higher is better). 22 Comment to Create Visibility • Generates direct traffic • Enhances SEO** - Search Engine Optimization (“findability”) - Google values links from high quality sites. 23 Idea 10: Write a Blog • The key question (for every social media initiative): “How do we create value for our audience?” • Educate... alert... entertain... inspire... vet/share • Work to your experience and expertise • Positions you/your company as builds trust leader; improves your visibility; a thought- • Focus narrowly and post regularly • Recommended platform: www.wordpress.com 24
  9. 9. Example: Boeing Blog Randyʼs Journal at Boeing Blogs. Itʼs about quality, not quantity. Randy targets people who buy (not fly) Boeing planes. These are the right 5,000 readers.• 5,000 to 10,000 unique readers per month 25 Be sure to include people and videos/ photographs in your blog. People want to connect with people, not faceless corporations. 26 27
  10. 10. socialmediagovernance.com - find a company or policy that you admire and update your employee handbook to account for a world of social media.Idea 12: Establish A Social Media Policy 28 Access Telstraʼs full training video on my blog here: http://davenelsen.wordpress.com/ 2010/01/05/ye2009bestof/ 29Social Media: Powerful New Tools to Connect Dialog Learning Participation Opt in 30
  11. 11. Social Networking Defined • Online communities of people who share interests or activities • Multiple methods to connect, comm- unicate, and share information From: http://en.wikipedia.org/wiki/Social_networking 31 Selected Social Networking Applications 43.6 million* friends 128 million* friends 16.4 million* professionals 1,000,000+ groups Idea 13 - Join a Social Network* - January 2011 unique visitors (compete.com) 32 www.compete.com and www.alexa.comIdea 14a: Compare Your Traffic to Competitors’ provide data on any website, blog, etc. Be sure to install “Google Analytics” on your own site for additional data on whatʼs happening there. 33
  12. 12. Facebook zoomed when MySpace hit theFacebook or MySpace? wall. Compare your own website (or blog) to your competitorsʼ. 34 • Open access: even for non-members • Indexed by Google 35 36
  13. 13. 3738 Now thatʼs a compelling “value creation” strategy!39
  14. 14. Idea 16 - Create a Facebook Page 40 www.Linkedin.com - The professionalʼs social network: Google for finding people! January 2011: 16.4 million active users 41me youme youme you 0 0X 85 0X 15 42
  15. 15. 43 Notice the large number of “2nd Connections” as well as the presence of “Group Members”. 44 LinkedIn... Use LinkedIn to discover whoʼs connected to whom, then connect IRL - “In Real Life”, rather than depending upon LinkedIn alone. me you <20% me you <4% me you <1%•Great for discovering relationships; poor for actually connecting 45
  16. 16. www.Ning.com: A full-featured social network for your singular purpose, such as connecting employees in a closed, secure network. Plans start at $2.95 per month. • Forum, blog, news, documents, videos, RSS... • Open or closed groups 46 No programming required; just drag & drop. 47 Create your own open or closed social network at www.ning.com • A fully-customized public or private social network where you’re in control!Idea 18 - Start Your Own Ning Group 48
  17. 17. Idea 18 - Start Your Own Ning Group 49 Use www.crowdspring.com or www. 99designs.com to “crowdsource” any design. Use guru.com or www.elance.com for coding / implementation (for example, for your website or iPhone app). Use www.mturk.com to execute any Human Intelligence Task (HIT). 50 51
  18. 18. Idea 19 - Crowdsource your next design project 52Situation: You’re George Write, BlendTec Marketing Director • You sell primarily commercial blenders (B2B) • Production capacity for 5X current sales • Almost no marketing budget • No money for “talent” • In a deep recession 53 Idea 20 - Use YouTube for demos & customer testimonials www.willitblend.com 54
  19. 19. Thank you!Dave NelsenWe Socialize;You Capitalize TM Dave@WeSocialize.biz 412-779-2788 (m) @davenelsen (Twitter) www.WeSocialize.biz (website & blog) 55

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