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This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agreem...
2
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agreem...
3
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agreem...
4
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agreem...
5
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agreem...
6
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agreem...
7
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agreem...
8
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agreem...
9
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agreem...
10
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agree...
11
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agree...
12
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agree...
13
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agree...
14
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agree...
15
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agree...
16
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agree...
17
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agree...
18
This project has been funded from the European Union’s Horizon 2020
research and innovation programme under grant agree...
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Hands-on advice on how to apply for the KATANA funding

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Practical tips and tricks: How to create a winning KATANA 2-minutes video pitch.
This presentation highlights the most important aspects of your future video pitch.
How to apply?
Shoot a 2-minute video. Go to the KATANA Website. Click the APPLY HERE button. Register! Upload your video pitch.


Criteria for evaluation of pitches in the first round of KATANA:
Previous experience and current activities
Understanding of the dynamics of the value chain
Vision for new products/ services.

So, let’s see together - How to make a winning video pitch in only 5 easy steps!
„But I don't know how to create an awesome video!" Fear not. Luckily, technology has made it so easy to do this.
You can film an effective video using only your smartphone or camera. You don't need special lighting or sound equipment. Outline the 3 most
important benefits of your vision!
Make it clear. People always want to know what's in it for them.
PS. Why should you waste your time with the technical details?
Simply sum up the main benefits of your vision and ideas.






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Hands-on advice on how to apply for the KATANA funding

  1. 1. 1 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 How to create a winning KATANA video Mladen Radisic Info Day 16/11/2016, Novi Sad
  2. 2. 2 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 A two-minute pitch video is all that it takes to apply for KATANA 2minutes
  3. 3. 3 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 The goal of a successful application video is two fold → Sell Yourselves Explain why you are more qualified, and smarter than the 99.9% of applicants? Also, Founder Chemistry You shouldn't read a script! The chemistry between the members of the founding team triggers success. Show us the chemistry! Attention First things first: Show what makes you more qualified than the other applicants. !
  4. 4. 4 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 What to focus on? 1. Previous experience and current activities 2. Understanding of the dynamics of the value chain 3. Vision for the sector/industry Criteria for evaluation of pitches in the first round of KATANA ! We offer supporting services to the most promising teams that market players identify as the ones with the most potential for future commercialization.
  5. 5. 5 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Steps → You can film an effective video using only your smartphone. You don't need special lighting or sound equipment. How to make a winning video pitch? 5
  6. 6. 6 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Answer the questions  Who you are? What do you know? What do you do?  How do you see the future?  Explain the vision and ideas behind your vision.  What makes you so passionate about it?  Description of the vision and ideas, why they matter.  Why would people want to see it brought to market.  Explain your competencies. Step Storyboard: Concept and Scenario 1
  7. 7. 7 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Step How do you understand the dynamics of the agrifood value chain? Producer Manufacturer Wholesale Retailer 2 ICT Mobile Nutrition Environment Marketing Traditional Agrifood Emerging Industries VISION Explain: How does you vision and ideas fit into this concept?
  8. 8. 8 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Outline the 3 most important benefits of your vision! Make it clear. People always want to know what's in it for them. PS. Why should you waste your time with the technical details? Simply sum up the main benefits of your vision and ideas. Step 3What to focus on: Major Benefits!
  9. 9. 9 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 DO’s  Check Audio  Talk spontaneously  Make sure you video is easy to watch  Shoot your video in English only!  Double check the video length  Make sure we can hear you  Consider using subtitles/captions  Think of your audience Dont’s  Do not recite a script written beforehand  Do not add any background music to your video.  Don’t shoot in dark places Do’s & Dont’s: KISS → Keep It Short and Simple! Step 4
  10. 10. 10 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Step Upload your video pitch! 5 Step
  11. 11. 11 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 → PS. Get your creative juices flow! Sshh.... Here's an insider's scoop for you: perhaps you could make it in the form of an interview ;) Attention ! So, did you figure out what makes a video pitch awesome? Be Creative!
  12. 12. 12 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 → Go to the KATANA Website → Click the APPLY HERE button → Register! → Upload your video pitch → Shoot a 2-minute video How to apply?
  13. 13. 13 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Application process includes the evaluation of the other applications competing for the same funding. KATANA brings a platform-based evaluation system for its Open Call 1 that includes Peer-to-Peer (p2p) evaluation, where applicants evaluate other teams and their pitches. The novelty of this system is that the Applicant and the Evaluator roles are shared by the same set of people. How system of evaluations works? !
  14. 14. 14 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 If an applicant tries to skew the evaluation by falsely ranking good proposals, their applications will be downgraded by the algorithm automatically. Applicants will be presented with two applications, and they will rank them. They will have to state which of the two they find better, but they will not give marks that could result in skewed results. Additionally, applicants will be evaluated on the basis of the quality of their ranking in relation to other applicants. How the system of evaluations works? !
  15. 15. 15 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Applicants are at the same time Evaluators of other applications of the same call. Applicants who fail to provide their evaluations of the other applications within the deadline set by the KATANA team, will automatically have their applications excluded from the process. The evaluation process starts on March 01. 2017, and will last for 30 days. !How the system of evaluations works?
  16. 16. 16 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Evaluate others Colaborate Join the first 100 Get 100K Euros!
  17. 17. 17 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Call for teams Call for ideas
  18. 18. 18 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Thank you for your attention! www.katanaproject.eu https://www.facebook.com/H2020KaTa Na @H2020_KATANA https://www.linkedin.com/groups/85 51588
  • JKamatovic

    Dec. 1, 2016

Practical tips and tricks: How to create a winning KATANA 2-minutes video pitch. This presentation highlights the most important aspects of your future video pitch. How to apply? Shoot a 2-minute video. Go to the KATANA Website. Click the APPLY HERE button. Register! Upload your video pitch. Criteria for evaluation of pitches in the first round of KATANA: Previous experience and current activities Understanding of the dynamics of the value chain Vision for new products/ services. So, let’s see together - How to make a winning video pitch in only 5 easy steps! „But I don't know how to create an awesome video!" Fear not. Luckily, technology has made it so easy to do this. You can film an effective video using only your smartphone or camera. You don't need special lighting or sound equipment. Outline the 3 most important benefits of your vision! Make it clear. People always want to know what's in it for them. PS. Why should you waste your time with the technical details? Simply sum up the main benefits of your vision and ideas.

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