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Emerging industries as key enablers for the adoption
of advanced technologies in the agrifood sector
Technology PlatformsT...
Agrifood & Precision Agriculture:
N liti h llNew realities, new challenges
Greater
sustainability
The
promise of Higherpro...
What KATANA Offers you beyond Funding?y y g
Matchmaking facility
Peer‐2‐peer evaluation
Marketplace for Precision 
Agricul...
KATANA Technology:
Technology PlatformsTechnology Platforms
KATANA offers access to 3 technology platforms in Agrifood rel...
KATANA Technology:
#1 M k t l & t h ki f ilit#1: Marketplace & matchmaking facility
Search engine
Both parties can search ...
KATANA Technology:
#1 S i /F t#1 Services/Features
Services for Vendors and 
/
Services for Farmers
Agricultural consultan...
KATANA Technology:
#1 A hit t#1 Architecture
Storage
7
Matchmaking statistics, Vendors
Buyers, Bids, Orders, Transactions
...
KATANA Technology:
#2 T h l i l M k t l I T#2: Technological Marketplace on IoT
Exploiting IoT technology to reach AgriFoo...
KATANA Technology:
#2 S i /F t#2 Services/Features
Technological framework and open APIs to build IoT apps for mobile g f ...
KATANA Technology:
#2 A hit t
Manage Profile of
• Storefront users 
• Customers
• Affiliates
Web based online GUI 
to mana...
KATANA Technology:
#3: Functional Foods Toolbox for personalized nutrition
Help industries/SMEs to the sustainable develop...
KATANA Technology:
#3 S i /F t#3 Services/Features
• Functional Food: Provides results for functional foods products accor...
KATANA Technology:
#3 T lb A hit t#3 Toolbox Architecture
L l 1
• Market Analysis
User
Constraints
Select
Food 
Selection
...
www.katanaproject.eu https://www.facebook.com/H2020KaTaNa
https://www.linkedin.com/groups/8551588@H2020_KATANA
14
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H2020 KATANA Technology Platforms

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KATANA offers access to 3 technology platforms in Agrifood related emerging industries (eco‐industries, mobile services and personalized health), as enablers for shaping new products/services.

1. Precision Technologies for sustainable farming: Marketplace for Precision Agriculture Services
2. Mobile Services in Accessing AgriFood Markets: Platform for exploiting Internet of Things to reach consumers
3. Functional Foods for personalized nutrition: Toolbox for the design of functional foods (recipes and processes).





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H2020 KATANA Technology Platforms

  1. 1. Emerging industries as key enablers for the adoption of advanced technologies in the agrifood sector Technology PlatformsTechnology Platforms 1 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
  2. 2. Agrifood & Precision Agriculture: N liti h llNew realities, new challenges Greater sustainability The promise of Higherpromise of Precision Agriculture Higher productivity Economic benefits 2
  3. 3. What KATANA Offers you beyond Funding?y y g Matchmaking facility Peer‐2‐peer evaluation Marketplace for Precision  Agriculture Services Training program Reward crowdfunding Equity crowdfunding Platform for exploiting IoT to  reach consumers Toolbox for the design of  Lean start‐up approach Equity crowdfunding functional foods (recipes and  processes) Supporting servicesSelection and  funding scheme Technology 3
  4. 4. KATANA Technology: Technology PlatformsTechnology Platforms KATANA offers access to 3 technology platforms in Agrifood related  emerging industries (eco‐industries, mobile services and personalized  health), as enablers for shaping new products/services. Emerging  Industry KATANA Technology Platforms Target Groups Eco‐ industries Precision Technologies for  sustainable  farming: Marketplace for Precision  Agriculture Services Farmers, Agronomists, Sensor designers, S/W developers, Environmental Consultants, bil S i i i i d d l d di ib Mobile Services Mobile Services in Accessing AgriFood Markets: Platform for exploiting IoT to  reach consumers App developers, Food distributors, Food retailers, Farming cooperatives, Restaurants, Marketing agencies Food manufacturers food engineers Personalized Health Functional Foods for personalized  nutrition: Toolbox for the design of  functional foods (recipes and processes) Food manufacturers, food engineers, healthy supplements vendors, nutrition experts, health services providers. 4
  5. 5. KATANA Technology: #1 M k t l & t h ki f ilit#1: Marketplace & matchmaking facility Search engine Both parties can search  for partners; 3. 2. PA costs calculator Calculate cost, set up bid for partners; 1. Farmer enters: crop type GPS coordinates 4. Consultants/PA Service provider ‘P fil t i ibilitcrop type, GPS coordinates photos, soil type, machinery; language 5. ‘Profile; gets visibility Matchmaking algorithm Provides suggestions for farmers & agronomists; 5
  6. 6. KATANA Technology: #1 S i /F t#1 Services/Features Services for Vendors and  / Services for Farmers Agricultural consultants/ PA  solution providers • Products multi‐vendor marketplace • Open Request for products • Open Request for Services • Put auctions/bids • Services multi‐vendor marketplace • Products/Services Grouping • Promotion/Discount Services /b d • Market Statistics/Trends • Matchmaking algorithm • Rate product/services • Put auctions/bids • Market Statistics/Trends • Manage Orders M d t i • Manage OrdersGeneral Services • Authenticated access • Users Management • Manage product reviews • Manage shipping g • Electronic Payments • Calculator • Search toolbox • Multilingual Support • Shipping management  • User Profile/personalization 6 • Simple Dashboard • Social networks • Peer communications
  7. 7. KATANA Technology: #1 A hit t#1 Architecture Storage 7 Matchmaking statistics, Vendors Buyers, Bids, Orders, Transactions Products/Services information
  8. 8. KATANA Technology: #2 T h l i l M k t l I T#2: Technological Marketplace on IoT Exploiting IoT technology to reach AgriFood consumersp g gy g 2 Customer enters: 3. Payments: Make on line2. Customer enters: Product order via mobile  Device or Beacon Device Make on‐line  payments(e.g.  PayPal) Either from home or on the move One Touch Beacon Devices 8 1. Farmer enters: crop type, GPS coordinates photos, soil type, machinery 4. Promotion: Bonus & Personalized Offerings
  9. 9. KATANA Technology: #2 S i /F t#2 Services/Features Technological framework and open APIs to build IoT apps for mobile g f p pp f marketing of agrifood products.  Specific functionalities :   N i (GUI/UX) f lli if d d t ith bil New user experiences (GUI/UX) for selling agrifood products with mobile  apps or wearable’s;  Location awareness triggers as Beacon proximity services to push and  trigger mobile events on the point of sales;   Peer‐to‐Peer mobile sales channels for direct transactions;   Ship Management for costumer centric sales models Open APIs to support developers  Identity Management API to control access and privacy  Ship Management for costumer centric sales models.   Identity Management API to control access and privacy  Mobile API to connect 3rd party mobile apps  Beacon/GPS location API 9  Payment API  Logistic API e.g. for “same day delivery” services
  10. 10. KATANA Technology: #2 A hit t Manage Profile of • Storefront users  • Customers • Affiliates Web based online GUI  to manage products.Web based online GUI  d #2 Architecture Affiliates to manage Orders. Transaction Manager  payment, marketplace  user manager, logistics. T i t tiTrigger transactions  and order based upon  e.g. location or user /  IoT Device context Web based online GUI  to manage storefront  Extend storefronts with settings. Extend storefronts with  3rd party services &  clients. E.g. iBeacons Interface various devices as  smartphones, smart home  appliances, smart cars… 10 OAuth 2.0 server:  Authenticates Persons, IoT clients  or 3rd Party service
  11. 11. KATANA Technology: #3: Functional Foods Toolbox for personalized nutrition Help industries/SMEs to the sustainable development of healthy innovative functional foods.  Provides guided data/information based on: Food category (dairy products, dried products, extruded snacks, emulsions, g y ( y p , p , , , Target group (athletes, pregnant women, etc.) Techno economic data & Market analysis  Solution Resource type of available compound, etc. Data on European food legislations User’s input FunFood GUI SME user User s input Database 11Data processing FunFood
  12. 12. KATANA Technology: #3 S i /F t#3 Services/Features • Functional Food: Provides results for functional foods products according to  user’s selection of target group, food functionality, bioactive compound (BAC),  Category. • Processes: Provides information on the major proposed / used processes• Processes: Provides information on the major proposed / used processes. • BACs/BACs category: Provides information on selected bioactive compound  and/or their respective category. • Recipes: Provides information for food product recipes based on user’s  selections. • Market Analysis: Provides information on the market size, competitors, leading  companies and RTDs, on the specific functional food product/product category. • Legislation: Provides information on the major legislation issues regarding the• Legislation: Provides information on the major legislation issues regarding the  selected product. • Other functions: Contact, Sign‐in/sign‐up/Profile  12 , g / g p/
  13. 13. KATANA Technology: #3 T lb A hit t#3 Toolbox Architecture L l 1 • Market Analysis User Constraints Select Food  Selection Level 1 • Dairy products • Dried products • Extruded Snacks Level 2 • Milk • YogurtMarket Analysis • Available Resources • Technology • Regional Data • …. Analysis FunFood Tool • Emulsions • ………….. Yogurt • Cream • Cheese • ………….. Current Current Target  • Pregnant • Elderly …. Analysis  Engine Level 3 • Cow Milk • ………….. ProcessRecipeGroup• Athletes • ….. New R i New Process • Quality • Quantity  Addition of functional  compounds  Replacement of ingredients • 13 Recipe Process • Quantity • Cost Savings • Resource using • … • ….
  14. 14. www.katanaproject.eu https://www.facebook.com/H2020KaTaNa https://www.linkedin.com/groups/8551588@H2020_KATANA 14 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478

KATANA offers access to 3 technology platforms in Agrifood related emerging industries (eco‐industries, mobile services and personalized health), as enablers for shaping new products/services. 1. Precision Technologies for sustainable farming: Marketplace for Precision Agriculture Services 2. Mobile Services in Accessing AgriFood Markets: Platform for exploiting Internet of Things to reach consumers 3. Functional Foods for personalized nutrition: Toolbox for the design of functional foods (recipes and processes).

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