Brick&mortar Scenario for Seed Program12_1

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How can we enhance the in-store shopping experience?

We're not talking about e-commerce, we are not seeking disintermediation in the retail channel; the opposite, indeed: digital media can enable retailers to provide their clients with a value added customer relationship without loosing affluence to its store, or even increasing it.

Here's a shortlist (without claiming to be thorough) of things that we like: pre-purchase product customization, new media apps to showcase (or sell) products, magic mirrors, plain vanilla loyalty programs or advanced payment solutions.

Basically anything that can make the in-store experience more than just "buying", driving off-line traffic to retailers.

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Brick&mortar Scenario for Seed Program12_1

  1. 1. scenario 1:Brick&Mortar on steroidsH-FARM Seed Program | March 2012
  2. 2. LET’S TALKABOUT RETAILCAN WE DOBETTER THAN THIS?
  3. 3. HELL YES
  4. 4. FIRST OF ALLA CUSTOM PRODUCThttp://nikeid.nike.com
  5. 5. FORGETTHESHELVES
  6. 6. FIND BETTER WAYSTO SHOWCASE PRODUCTSwww.h-umus.it
  7. 7. HOW DOES IT FIT?I CAN DO THIS AT HOME...http://www.ray-ban.com/international/science/virtual-mirror/intro
  8. 8. ...OR IN STOREANY RELATED APPAREL?
  9. 9. IT’S MORE THANJUSTBUYING STUFF
  10. 10. CHECK OUTAND I’M DONEhttps://squareup.com/
  11. 11. OREVEN BETTER!https://squareup.com/cardcase
  12. 12. LOOKINGFORWARDTOYOUR THOUGHTS!http://www.h-farmventures.com/seed-area

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