Hashtag campaigns can propel your business into the social media stratosphere. Or it can dump it into the confines of social media hell. What 5 characteristics does your social media hashtag campaign need?

1. An overview of how to create a hashtag campaign that will work
#Hashtag Campaigns#Hashtag Campaigns
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2. #hashtagheaven
▪ Hashtags were first used in coding during the 1970s; in other
words, although we associate them with social media, the # is
not a modern invention
▪ Hashtags can be used to promote events, marketing campaigns
and so on. By using hashtags in your tweets and posts, you
are creating a movement throughout cyberspace
▪ Having a hashtag campaign can be a great way of getting
noticed… if the hashtag hits all the right notes.
www.on-task-agency.co.uk

3. Size matters!
▪
▪ Keep It Simple Stupid (KISS)
▪ Hashtags need to be short – too long and
users will not use them
▪ Social media is immediate – hashtag
campaigns need to garner interest
immediately
▪ Short but makes sense
#hashtagsthataretoolongmaken
osense
#short
#MakeSense
www.on-task-agency.co.uk

4. Relevant
▪
▪ Be creative BUT…
▪ The hashtag you create needs to be relevant
▪ Match the hashtags to your campaign
#RelevantTags
#CreativeTags
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5. #Hashtag
Strategy
▪
▪ A catchy hashtag is no good if you do not
have a strategy to use it
▪ One-off campaigns – hashtag needs to be
used a minimum two weeks in advance of
the main social media event
▪ Keep using it – keep the hashtag in the public
eye by using it on all your marketing
material that is relevant
#CatchyTag
#UseIt
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6. Engage
▪
▪ The point of a hashtag campaign is to
increase engagement
▪ Engaging with people will increase following
▪ No point having a hashtag campaign if you
are not going to engage
▪ Your social media account needs to be
active and responsive
#ResponsiveTag
#Engage
#Respond
www.on-task-agency.co.uk

7. Prepare for
the worst…
▪
▪ You may have a strategy
▪ You may have objectives
▪ You may have the #CatchyHashtag
▪ But, it can go wrong…
e.g. #McDStories was meant to be the hashtag that
people could use to share nostalgic stories.
It didn’t quite go to plan…
#CanGoWrong
#BashTag
www.on-task-agency.co.uk

8. The ON Task
Agency
▪ Social media presence needs time
▪ It needs to be nurtured
▪ Just like planting a seed, it needs to be
tended in order to grow healthy and strong
▪ Time – or lack of – is the most significant
barrier to maintaining a strong online
presence
▪ Contact us for our competitively priced social
media management
hello@on-task-agency.co.uk
Social Media Management for
the Small Business
www.on-task-agency.co.uk