Secrets to Success in Second LifeA few tips on how to enter the competitive market of Second Life business Gwyneth Llewelyn email@example.com
1. Be the ﬁrst to have a brand new idea. Don’t copy or reinvent the wheel — innovate! Study the market ﬁrst! Are you really the ﬁrst one with that idea? Fill niches — don’t compete with the “big” guys
2. Get lots of spare time. Nobody cares if you were the “ﬁrst” with a cool idea — you need to be the ﬁrst having developed it! Like any other business, this means dedication — hours and hours of work per week, not minutes Remember: there will always be a young college student without nothing to do competing with you
3. Know your market.Theory matters — study before you investAsk the crucial questions ﬁrst, and answer them onyour own: How to advertise and where? Where do I get some market statistics? Who is already doing a certain business? What does sell, and what does not?Observe people in-world: where do they hang out,what do they buy, how much are they willing tospend, how are shops laid out?
4. Build your in-world presence. Investment starts with your “shop” or “ofﬁce” Don’t rely upon your building skills if you’re not an architect — get experts to do it for you! If you’re serious about your business, you’re also have to show that you’re serious. Don’t overdo your spending, though — there are running costs, and you want ROI
5. Advertise.Forget about people coming to you“just by luck”. SL is too big for that.“Search > Places” is a good way tostart; and, obviously, do events!There is also advertising on 3rd partysitesGive freebies away, invest in yourviral marketing strategy
6. Have a business plan and an exit strategy.If you’re serious about it, treat SL as justanother type of web business: it requires abusiness planMake a clear and honest estimate of whatyour goals are. If you don’t reach them,leave the business (you can still enjoy SL!!)Don’t throw money at “good” ideas andexpect them to work. Sustainable ideas areharder to ﬁnd!
There is no such thing as a free lunch —neither in real life, nor in Second Life!