Local seo why isnt your website ranking number one 08 20 2010


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Local seo why isnt your website ranking number one 08 20 2010

  1. 1.
  2. 2. Local SEO Why Isn’t Your Website Ranking Number OnePart TwoUnderstanding SEO <br />
  3. 3. The purpose of this video is to cut through the clutter.<br />
  4. 4. When it comes to understanding SEO or Search Engine Optimization. <br />
  5. 5. This video is part of a series that has been developed so you can DIY (Do It Yourself)<br />
  6. 6. DIY all the way to the top of the Google search rankings.<br />
  7. 7. This video has been specifically developed for those who have a local or niche website. <br />
  8. 8. But before I go any further we should develop a working definition of what SEO or Search Engine Optimization is.<br />
  9. 9. Some people seem to think that SEO as being part science and part art but I am not one of these people.<br />
  10. 10. I believe that SEO is a game, a game to be played and won.<br />
  11. 11. To succeed to must do certain things on and off website better than your competition.<br />
  12. 12. So then what the heck is SEO?<br />
  13. 13. SEO is the process of optimizing your websites content and source code to acquire the highest possible search ranking.<br />
  14. 14.  It also includes another component called Off Page SEO or link building. <br />
  15. 15.  These links or backlinks are the equivalent to the internet highways road signs.<br />
  16. 16. The generic links which just include a url act simply as a sign with an arrow.<br />
  17. 17. They basically are saying “Go here for more information.” <br />
  18. 18. Yourcompetition locally likely has little or no knowledge about backlinks or how SEO works.<br />
  19. 19. It is extremely important that these links include your targeted keyword phrase for the page that is being linked too!<br />
  20. 20. Links that include your targeted phrase are called anchor text links.<br />
  21. 21. These anchor text links are the most valuable links if they are Do Follow Links.<br />
  22. 22. Links or backlinks are themost difficult aspect of SEO to comprehend.<br />
  23. 23. Links are the foundation of the Google algorithm.<br />
  24. 24. For now, we will just say that links are really, really important!<br />
  25. 25. Links or the lack thereof are likely one key reason for why your website is not ranking number one.<br />
  26. 26. So you might be asking where should I start.<br />
  27. 27. Every effective SEO campaign starts with a detailed review of your competition.<br />
  28. 28. Then you need to do what they have done then you need to do it better.<br />
  29. 29. This process is about understanding your competitions weaknesses and strengths.<br />
  30. 30. Once you know what your competition has done you can then build a winning game plan.<br />
  31. 31. This is why I say that SEO is a game because it is a competition.<br />
  32. 32. Except in this game it is never over. You must actively work your game plan to maintain your rankings.<br />
  33. 33. SEO is never a one and proposition but since your business is local obtaining that coveted number one position is a realistic goal.<br />
  34. 34. Are you ready to do what it takes?<br />
  35. 35. So in closing I must ask why are you not ranking number one? Too be continued…<br />
  36. 36. This concludes today’s videoLocal SEO Why Isn’t Your Website Ranking Number OnePart Two Understanding SEO<br />
  37. 37. The next videoLocal SEO Why Isn’t Your Website Ranking Number OnePart Tree The Competitive Review<br />