How to Pack a Punch With Social Media

Guy Kawasaki
Guy KawasakiChief evangelist, Canva at Wikimedia Foundation
••
Pack a Punch with Visual Marketing Guy Kawasaki Guy@Canva.com
Think Tinder not eHarmony
How to Pack a Punch With Social Media
Avatar • Face • Not-cropped • Asymmetric • Front-lit Cover • Story • Black is the new orange • Optimized size
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Add graphics to every post
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Repeat your posts
Twitter
Facebook
Ensure pinnability
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Experiment constantly
Variables • Comment area: link or not? • Photo: auto or manual? • Title/text: leave or cut?
How to Pack a Punch With Social Media
Go dark
How to Pack a Punch With Social Media
Go artisanal
How to Pack a Punch With Social Media
Try to get Facebook Mentions
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Use WP to Twitter
How to Pack a Punch With Social Media
Upload to Facebook and embed everywhere
How to Pack a Punch With Social Media
Always be Canva-ing
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Create a Facebook video channel
How to Pack a Punch With Social Media
Add infographics to Slideshare
How to Pack a Punch With Social Media
Add media to LinkedIn summary
How to Pack a Punch With Social Media
Order your Instagram filters
How to Pack a Punch With Social Media
Try Juice
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
This morning this slide mentioned Meerkat. Later today, Twitter released Periscope. Now you should check out Periscope.
How to Pack a Punch With Social Media
How to Pack a Punch With Social Media
SnapChat
How to Pack a Punch With Social Media
Pack a Punch with Visual Marketing Guy Kawasaki Guy@Canva.com
1 of 58

How to Pack a Punch With Social Media

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Social MediaMarketing

This is the slide deck I used at Social Media Marketing World on March 26, 2015. It contains my top tips for using social media.

Guy Kawasaki
Guy KawasakiChief evangelist, Canva at Wikimedia Foundation

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How to Pack a Punch With Social Media