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SMART Goals for Websites

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Setting goals in business can be challenging. There's always a lot to do and it can be difficult to figure out what to do next. The SMART framework can be a useful tool to evaluate your goals and help you prioritise. Popularised by modern management expert Peter Drucker our SMART goals have been adapted for digital marketing and web design.

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SMART Goals for Websites

  1. 1. Wildheart Media SMART Goals For Websites
  2. 2. Wildheart Media 2 The SMART framework is a tool that you can use to help you define, evaluate and plan your goals. There are a few different versions of this framework that you can use depending on your approach. The SMART criteria was popularised by the father of modern management training, Peter Drucker. Check out the reference links at the end of this presentation. SMART Goals
  3. 3. Wildheart Media 3 Before deciding on your website goals it’s a worthwhile reviewing and clarifying your business goals. This is important because your website goals need to be aligned with your overall business goals. Once you clarify your goals you’ll need to break them down into tasks so you can identify the next steps to start working on them. Business Goals
  4. 4. Wildheart Media 4 The SMART framework is useful to help set and evaluate goals: Setting Goals S Specific M Measurable A Achievable R Rewarding T Timely !"#$%
  5. 5. Wildheart Media Specific When choosing a goal its important to be specific: Get more customers is not a good goal because its not specific enough Get more website traffic is what is known as a ‘vanity metric’ these are numbers that make you feel good but don’t have a specific benefit to your business 5 %Increase monthly sign up of beginners courses from ___ to ___, increasing monthly revenue from ___ to ___ over 3 months. ○ ○ ○
  6. 6. Wildheart Media Measurable What is the one number you need to track? No. of views of beginners course page is irrelevant Time on page and repeat visits shows engagement Email enquiries about the course indicates interest 6 $In this example the one key metric to measure progress is: the number of people who paid for the course each month. This can be represented as revenue, profit and number of people ○ ○ ○ ○
  7. 7. Wildheart Media Achievable Is your goal realistic right now? What tactics can you try to achieve this goal? What are the specific next steps that you need to do? 7 #If you can’t achieve this goal now, what other goal or goals do you need to complete first? What specific tactics can you use to achieve this goal and what are the next steps? ○ ○ ○
  8. 8. Wildheart Media Rewarding Is this goal worth doing, what will success look like? Doing something else will take less effort and be more profitable - What is it? Just because a goal can be done doesn't mean it should be done. 8 "If this goal is the most rewarding thing you could be doing now then proceed otherwise choose a goal that is more important. ○ ○ ○
  9. 9. Wildheart Media Timely Can you achieve this goal in a timely fashion? It will take too long Can you break this goal down into smaller goals? I don’t have time to do this Can you delegate this or outsource it? 9 !Move forward with this goal if it can be completed in a reasonable time frame and successfully delegated. ○ ○ ○
  10. 10. Wildheart Media Sign up to our blog to get the latest insights on digital marketing, social media and web design SIGN UP TO OUR BLOG
  11. 11. Wildheart Media 11 SMART goals for websites and marketing An introduction to SMART goals SMART criteria on Wikipedia Background on the SMART framework Management by objectives on Wikipedia Peter Druckers process of defining managerial objectives Links

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