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Case Study:
PALATE
www.crystalmarketing.agency
SENSATIONS
COOKING SCHOOL
Since 2006, Palate
Sensations has
been pushing the
envelope for
cooking lessons in
Singapore.
Introduction
State-of-the-Art Studio, Professional Equipment
and Professional Chefs.
A Decade Of Existence
Top Of Page 1 on Google
Engaged Facebook
Responsive Email list of
11K+
Automated Booking
But
There
Were Two
Challenges
1.Corporate Market
Studio utilisation
is key to
profitability.
Corporate
customers always
bring a group of
employees.
Selling One by One is Tedious.
Palate Sensations’
website was
holding them back
2. Outdated Website
Outdated appearance
Breaks down frequently
Need an External
developer for every
single update
Reasons:
What We Did
Google
Adwords – Only
for the true high
ROI products
Google AdWords is a Beast.
If you don’t tame it,
It will eat all your
profits.
So we built a tiny Google AdWords campaign
around it.
Increased Perceived Value
With Adwords,
We were
directing the
right
prospects...
But...
They were still
directed to the old
website, which
didn’t look great.
Facebook Video Retargeting
We made sure these
videos showed up to
people who had visited
the website.
Website Revamp
We chose to have high-quality images, reviews
and additional forms
With the new site, the results were obvious.
Reduced bounce rate by 40%
The new website gave 70% more enquiries
is to get people to
do something that
brings them closer
to signing up.
The Ultimate Goal...
More Than Numbers Only
With the new page
design, the type of
prospects wanting to
rent the venue
completely changed.
Old Newvs.
Analytics Based Improvements
Palate Sensations
can make quick
tweaks to improve
the site. No need
for coding
Our Google Adwords campaign began
performing better
When people click,
they now see
compelling copy,
images and
testimonia...
Collaboratively,
we have since
improved the
page
However, the stats revealed this page had
room for improvement
In Short
A digital marketing
strategy is a
puzzle.
The missing pieces
We worked
together with
Palate Sensations
to put these pieces
in place.
www.crystalmarketing.agency
Case study  palate sensations
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Case study palate sensations

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This case study shows how a Singapore cooking school was powered up by an integrated approach to digital marketing.

Marketing courses is different from marketing any other product, because people aren't just spending their money, but are deciding on where to spend their valuable time. As a result, to sell courses successfully, you need to show up in a super compelling way.

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Case study palate sensations

  1. 1. Case Study: PALATE www.crystalmarketing.agency SENSATIONS COOKING SCHOOL
  2. 2. Since 2006, Palate Sensations has been pushing the envelope for cooking lessons in Singapore. Introduction
  3. 3. State-of-the-Art Studio, Professional Equipment and Professional Chefs.
  4. 4. A Decade Of Existence Top Of Page 1 on Google Engaged Facebook Responsive Email list of 11K+ Automated Booking
  5. 5. But There Were Two Challenges
  6. 6. 1.Corporate Market Studio utilisation is key to profitability.
  7. 7. Corporate customers always bring a group of employees. Selling One by One is Tedious.
  8. 8. Palate Sensations’ website was holding them back 2. Outdated Website
  9. 9. Outdated appearance Breaks down frequently Need an External developer for every single update Reasons:
  10. 10. What We Did Google Adwords – Only for the true high ROI products
  11. 11. Google AdWords is a Beast. If you don’t tame it, It will eat all your profits.
  12. 12. So we built a tiny Google AdWords campaign around it.
  13. 13. Increased Perceived Value With Adwords, We were directing the right prospects...
  14. 14. But... They were still directed to the old website, which didn’t look great.
  15. 15. Facebook Video Retargeting We made sure these videos showed up to people who had visited the website.
  16. 16. Website Revamp
  17. 17. We chose to have high-quality images, reviews and additional forms
  18. 18. With the new site, the results were obvious. Reduced bounce rate by 40%
  19. 19. The new website gave 70% more enquiries
  20. 20. is to get people to do something that brings them closer to signing up. The Ultimate Goal...
  21. 21. More Than Numbers Only With the new page design, the type of prospects wanting to rent the venue completely changed.
  22. 22. Old Newvs.
  23. 23. Analytics Based Improvements Palate Sensations can make quick tweaks to improve the site. No need for coding
  24. 24. Our Google Adwords campaign began performing better When people click, they now see compelling copy, images and testimonials
  25. 25. Collaboratively, we have since improved the page However, the stats revealed this page had room for improvement
  26. 26. In Short A digital marketing strategy is a puzzle.
  27. 27. The missing pieces We worked together with Palate Sensations to put these pieces in place.
  28. 28. www.crystalmarketing.agency

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