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Turning Heuristics into Design Actions (CHI 2017)

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Part 2/2 of CHI 2017 course "Applying Gameful Design Heuristics". This course will supply attendees with our gameful design heuristics and train them in using the heuristics on an example application. Finally, at the end of the second unit, we
will be discussing how to generate design ideas with the heuristics.

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Turning Heuristics into Design Actions (CHI 2017)

  1. 1. Turning Heuristics into Design Actions Gustavo F. Tondello Dr. Lennart E. Nacke CHI 2017 – Applying Gameful Design Heuristics
  2. 2. The Intrinsic Motivation RAMP Source: Gamified UK (Andrzej Marczewski). 2 CHI 2017 - Applying Gameful Design Heuristics Gustavo F. Tondello and Dr. Lennart E. Nacke
  3. 3. The Gamification User Types Hexad Source: Gamified UK (Andrzej Marczewski). 3 CHI 2017 - Applying Gameful Design Heuristics Gustavo F. Tondello and Dr. Lennart E. Nacke
  4. 4. Heuristics & the User Types Hexad 4 Source: Gamified UK (Andrzej Marczewski). Purpose & Meaning Challenge, Competence, Completeness & Mastery Autonomy & Creativity Relatedness Ownership & Rewards Change & Disruption CHI 2017 - Applying Gameful Design Heuristics Gustavo F. Tondello and Dr. Lennart E. Nacke
  5. 5. Additional elements Immersion Theme, Narrative, Hero journey Scarcity Add rare or exclusive rewards Loss Avoidance Add urgency (e.g., time limit, daily/weekly goals) Unpredictability Add randomness (e.g., random challenges or rewards) Feedback Add immediate, juicy, and actionable feedback to each user action CHI 2017 - Applying Gameful Design Heuristics Gustavo F. Tondello and Dr. Lennart E. Nacke 5
  6. 6. Practice Use the Hexad framework to identify game elements to fix the issues you encountered in Duolingo CHI 2017 - Applying Gameful Design Heuristics Gustavo F. Tondello and Dr. Lennart E. Nacke 6
  7. 7. Summary 1. For each heuristic: a. Think about the supporting questions in relation to the app b. If you identify any issue in the app related to the heuristic, write it down 2. Count the number of issues identified for each category to identify those with more issues 3. Use the Hexad framework (or other) to identify game elements to fix the issues a. Prioritize the categories with more issues! b. Not all categories need to be covered (focus on the goals) CHI 2017 - Applying Gameful Design Heuristics Gustavo F. Tondello and Dr. Lennart E. Nacke 7
  8. 8. Contact Gustavo F. Tondello gustavo@tondello.com @GustavoTondello Dr. Lennart E. Nacke lennart.nacke@acm.org @acagamic CHI 2017 - Applying Gameful Design Heuristics Gustavo F. Tondello and Dr. Lennart E. Nacke 8

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