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Elements of Gameful Design Emerging from User Preferences (part 2)


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We propose a classification of eight groups of gameful design elements produced from a study of participant preferences out of an online survey. This second set of slides presents the list of gameful design elements included in each group. Be sure to also check the first part is you haven't done so yet!

Published in: Science
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Elements of Gameful Design Emerging from User Preferences (part 2)

  1. 1. Elements of Gameful Design Emerging from User Preferences Part 2: List of Design Elements by Group Gustavo F. Tondello, Alberto Mora, Lennart E. Nacke
  2. 2. Groups of Gameful Design Elements 2 Individual Motivations Immersion Progression External Motivations Risk/Reward Customization Incentive Social Motivations Socialization Assistance Altruism Icons are CC-BY 3.0 by
  3. 3. Individual Motivations Immersion enables users to have a more engaging experience, to feel that they are part of something bigger than themselves. 3 Immersion Mystery Box Easter Eggs Theme Narrative or Story Icons are CC-BY 3.0 by
  4. 4. Individual Motivations Progression helps users track their completed steps and plan the next ones towards achieving their goals. 4 Levels or Progression Meaning or Purpose Progress Feedback Learning Progression Icons are CC-BY 3.0 by
  5. 5. External Motivations Risk and Reward: this group includes elements that allow the user to feel the thrill of winning, either by playing games of skill or games of chance. 5 Access (to restricted features) Lotteries or games of chance Boss Battles Challenges Risk/Reward Icons are CC-BY 3.0 by
  6. 6. External Motivations Customization allows the user to make the system working in their favour, thus empowering the user to modify the system at their will. 6 Avatars Customization Points Virtual Economy Customization Icons are CC-BY 3.0 by
  7. 7. External Motivations Incentive: includes elements aimed at providing external incentives for carrying out the activities that make up part of the gameful system. 7 Incentive Rewards or Prizes Unlockable content Quests Badges or Achievements Certificates Collections Icons are CC-BY 3.0 by
  8. 8. Social Motivations Socialization enables users to interact with each other, collaborate in carrying out their tasks, or compare themselves with others. 8 Guilds or Teams Friend invite Social discovery Trading Scarlet letter Social comparison Leaderboards Social competition Social networks Social status Socialization Icons are CC-BY 3.0 by
  9. 9. Social Motivations Assistance: allows users to receive aid from other users or from the system, thus, helping them alleviate any difficulty that they might experience. 9 Power-ups or Booster Humanity Hero Personalization Free lunch Glowing choice Beginner’s luck Signposting Anchor juxtaposition Assistance Icons are CC-BY 3.0 by
  10. 10. Social Motivations Altruism allows users to feel they are part of something meaningful and make a contribution to a worthy cause. 10 Voting mechanisms Exploratory tasks Creativity tools Meaningful choices Knowledge sharing Gifting Innovation platforms Development tools Administrative roles Altruism Icons are CC-BY 3.0 by
  11. 11. Link to full paper: Elements of Gameful Design Emerging from User Preferences CONTACT Gustavo F. Tondello @GustavoTondello 11