Presentation of axa group

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Presentation of axa group

  1. 1. PRESENTATION ON AXA GROUP <ul><li>GURPREET SINGH </li></ul><ul><li>MBA(IB) </li></ul>
  2. 2. INTRODUCTION <ul><li>AXA Group is a French global insurance group headquartered in the 8th arrondissement of Paris. AXA is a conglomerate of independently run businesses, operated according to the laws and regulations of many different countries. The AXA group of companies engage in life, health and other forms of insurance, as well as investment management. The group operates primarily in Western Europe, North America and the Asia Pacific region and the Middle East. </li></ul><ul><li>The AXA Group encompasses five operating business segments: Life & Savings, Property & Casualty, International Insurance (including reinsurance), Asset Management and Other Financial Services. It ranks as the 9th largest company in the world (based on revenue) on the 2010 Fortune Global 500 list.. </li></ul>
  3. 3. HISTORY <ul><li>The company was originally founded in 1816 as the Ancienne Mutuelle . It went on to buy the Drouot Group in 1982, at which time it adopted the AXA name.  </li></ul><ul><li>The takeover of The Equitable , a well-known American insurer, came in 1991. It bought Union des Assurances De Paris (UAP), France's largest insurer, in 1996 becoming AXA-UAP for a while before reverting to the name AXA in 1999.  </li></ul><ul><li>Then in February 1999 AXA acquired Guardian Royal Exchange. In May 2000 AXA acquired all shares it did not already own in Sun Life & Provincial Holdings. On 14 June 2006 AXA acquired the leading Swiss insurance company Winterthur Group from Credit Suisse for approximately €9 billion.. </li></ul>
  4. 4. <ul><li>In 2007, AXA Corporate Solutions generated revenues of € 1.806 billion (Euros). Present in 90 countries, AXA Corporate Solutions has leading positions in its key markets. It employs 1,300 people </li></ul><ul><li>AXA Assistance is present in more than 30 countries, on 5 continents. It has a workforce of 6,300 people worldwide. </li></ul>
  5. 5. THE AXA NAME <ul><li>Despite being written in upper case, &quot;AXA&quot; is not an acronym, but was chosen because its name can be pronounced easily by people who speak any language. After acquiring the Drouot Group in 1982, the company hired an outside consultant conduct a computer-aided search for a new name. </li></ul><ul><li>The selection criteria consisted of a short and snappy name to convey vitality, a name that begins with the letter A so that it would appear near the top of all lists, and something that could be pronounced easily in every language, consistent with the group's desire for an international presence. In 1985, Chairman and CEO Claude Bébéar chose the name AXA .. </li></ul>
  6. 6. HEAD OFFICE <ul><li>The head office of AXA is located in the 8th arrondissement of Paris. AXA, which already owned 23 Avenue Matignon, acquired the former Hotel de La Vaupalière, an 18th century building, in the late 1990s. Architect Ricardo Bofill integrated the facade of the hotel with a modern glass building that covers the courtyard that the hotel also occupies. The complex serves as AXA's head office. </li></ul>
  7. 7. A SYMBOL OF CHANGE FOR AXA : The switch <ul><li>By using the Switch, which is the red diagonal line of the AXA logo, we have created a strong graphic signature that reinforces consumer awareness of our brand . </li></ul>
  8. 8. <ul><li>With this Switch, the form serves the substance and the substance serves the form. The Switch becomes the symbol of change for AXA, both in terms of its discourse and its expression in advertising. More than a simple graphic code, it becomes the very incarnation of our real difference. </li></ul>
  9. 9. AXA GROUP GLOBAL LOCATIONS <ul><li>Western Europe, North America , Asia Pacific  and Middle East </li></ul>
  10. 10. 3 CORE ATTITUDE <ul><li>There are 3 Core Attitudes which redefine the AXA group of business: </li></ul><ul><li>1) Attentive </li></ul><ul><li>Reliable </li></ul><ul><li>Available </li></ul><ul><li>These are the three attitudes that clients most expect from an insurance and financial services company in exchange for their vote of confidence. These three attitudes stood out from the others in the consumer research we conducted across markets, regardless of their level of maturity.  </li></ul>
  11. 11. OPERATIONS <ul><li>In the United Kingdom : </li></ul><ul><li>AXA trades in the United Kingdom as AXA Sun Life, AXA Insurance, AXA Investment Managers and AXA PPP Healthcare. AXA PPP Healthcare was created when AXA bought Guardian Royal Exchange (GRE), though it subsequently sold the other parts of GRE to Aegon. The company also owns the online insurer Swiftcover, dental payment plan provider Denplan, distribution business Bluefin and fund manager Architas. In January 2007 AXA was reorganised into &quot;strategic business units&quot; (SBU's) aimed at competing within their specific markets. </li></ul><ul><li>AXA run its investment branch through AXA Investment Managers (IM). </li></ul>
  12. 12. <ul><li>In Canada : </li></ul><ul><li>AXA Canada offers insurance services through a network of affiliates operating in the different Canadian regions such as Québec, Ontario, Western Canada and Atlantic Canada. In 2009, the company had a total of approximately 2,300 employees and 4000 brokers and advisors. The head office is in Montréal, Quebec. </li></ul><ul><li>In the United States : </li></ul><ul><li>The American arm of AXA is AXA Equitable. AXA Equitable consists of many subsidiaries; AXA Advisors, LLC, AXA Network, AXA Equitable Life Insurance, Mutual of New York (MONY), US Financial Life, and AllianceBernstein. </li></ul>
  13. 13. <ul><li>THANX…… </li></ul>

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