Text Message in Business - How Your Business Can Benefit From It

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Business has been ignoring Texting as one of effective tools in many business settings. This presentation unveils how SMS can be used for effective communication internally, and externally. Many new scenarios are enabled, such as accessing some company data using SMS, interactively collaborate with customers. Bridging communication gaps between Email, SMS, Online, and other topics are discussed

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  • Basex, a knowledge management companyBased on research from Gloria Mark, a professor at the University of California at Irvine, it takes 25 minutes for the average worker to return to a task after being interrupted
  • Text Message in Business - How Your Business Can Benefit From It

    1. 1. Text Message<br />How Your Business Can Benefit From It<br />Andy Harjanto<br />andy@guppers.comTwitter: @harjanto<br />
    2. 2. While you’re sleeping… <br />3.4<br />billion texts sent everyday <br />
    3. 3. 4<br />billion cell-phones are ready to text-n-roll<br />
    4. 4. Why Don’t Businesses Use It?<br />
    5. 5. In US, texting considers a highly <br />intrusive in business settings <br />I’m in the meeting, but I must see this message<br />
    6. 6. Texting is Person To Person Communication<br />Business is much more than that…<br />
    7. 7. Yet Another Communication Channel? <br />200<br />E-mails<br />5<br />Phone Calls<br />30<br />Instant Messages<br />2<br />Documents<br />2<br />Typical Day<br />Meetings<br />
    8. 8. In US, Texting Is Expensive<br />$0.20<br />per SMS sent and received<br />
    9. 9. So, really<br />Why would I want to do this?<br />
    10. 10. Let’s talk about cost in the US<br />You can actually get<br />Unlimited Text Messaging<br />$25 for 5employees per month<br />1 Employee = $5 per month <br />for unlimited text messages<br />
    11. 11. Any phone will do<br />No need to spend moneyon high-end phones. <br />
    12. 12. 160<br />characters<br />Brief, but Essential<br />promotecompanyculture of<br />Believe me, long email kills productivity<br />
    13. 13. Text<br />Simple,<br />Direct, <br />Effortless<br />Can augment with Pictures, Videos<br />using short web site links<br />
    14. 14. SMS<br />Required no Internet access<br />Accessible almost anywhere in the world<br />
    15. 15. Now, Ready… <br />To Get Fired Up?<br />
    16. 16. To Make TextingUseful, You Need<br />Cloud Service First<br />Online<br />Hard to do?Nope… just minutes to setup<br />
    17. 17. Just invite your co-workers<br />+14259876543<br />Tim Duff<br />+12061239876<br />Melissa Reed<br />1<br />Sherry Fong<br />shrf@gestone.com<br />+622192834214<br />Alice Smith<br />minute<br />
    18. 18. That’s it!<br />Attention SMS Users<br />You’re no longer isolatedfrom your business<br />
    19. 19. I’m waiting at the lobby<br />I wish I know<br />what’s going on <br />at the office<br />
    20. 20. Yes, You Can.<br />Tim Duff uploaded SalesQ4.docx<br />Sherry Fong joined Sales groupAlice Smith modified Customer List<br />Tina says Please review my doc<br />
    21. 21. At Construction Site<br />I would like to<br />update my project <br />status <br />
    22. 22. Yes, You Can.<br />.updstat 7503 C Complete Framing<br />Data Center<br />
    23. 23. Sitting in Traffic Jam<br />Need to tell my team<br />that I’ll be late<br />
    24. 24. Yes, You Can.<br />Email<br />Online<br />Sales,I’m stuck in traffic, I’ll be15 minutes late for the meeting<br />SMS<br />
    25. 25. Meeting at Client’s Site<br />Client would liketo know the latest<br />price<br />
    26. 26. Yes, You Can.<br />.qprice MX20L<br />MX20L $12,750<br />
    27. 27. Alice Posts Reports To The Team<br />While I’m Travelling<br />I wish I could receive her reports, emails while I’m on the go<br />
    28. 28. Yes, You Can.<br />From: Alice SmithTo: sales@gestone...Subject: Q4 Sales Re.<br />Alice says Q4 SalesReport is availablehttp://gpr.bz/M9kLH<br />
    29. 29. Team At Conference<br />I would like to ask the team if we should go to Chinese, Italian, Mexicanrestaurant tonight<br />Let’s put it into a vote! <br />
    30. 30. Yes, You Can.<br />Alice wants to know:Restaurant 2night?1.Chinese2.Italian3.MexicanVote M7E &lt;Answer&gt; <br />
    31. 31. Mobile Access to Organization Data<br />Some data in premise<br />I would like to expose it to my <br />employees <br />I only have a few hours for system integration<br />
    32. 32. Yes, You Can.<br />Customer follow ups under your account:J. Reed 425 987 65432A. Smith 206 654 3210<br />.CRM Follow-up<br />
    33. 33. Customers, Suppliers, Vendors<br />My customers, suppliers, and vendors would like to collaborate with<br />my employees<br />It must be secured<br />and private<br />
    34. 34. Yes, You Can.<br />CREATE GROUP SuppliersINVITE Suppliers john@gestone.com, 142598765432, 120693872321, joe@guppers.com<br />
    35. 35. I Must Be Able To Control This <br />Insanely Stream Of Information<br />
    36. 36. I’M DOING BUSINESS GLOBALLY.<br />ASIA & EUROPE USE SMS HEAVILY, BUT UNITED STATES USES EMAIL PRIMARILY. HOW CAN WE BRIDGE?<br />Global CommunicationLocal Choice Of Tools<br />
    37. 37. Can I Get Text Message Records?Can I Archive Them? <br />
    38. 38. YOUR MESSAGE IS HERE<br />I’D LIKE TO PROJECT IMPORTANT MESSAGES TO LARGE DISPLAYS FOR PUBLIC VIEWING. <br />APPROPRIATE FOR HALLWAY, MANUFACTURING, FINANCIAL INSTITUTIONS, HEALTH CARE INDUSTRY.<br />
    39. 39. Yes, Yes and Yes<br />You Can<br />
    40. 40. Mobile Advertising<br />Good Idea?<br />
    41. 41. No, no, no!<br />It’s annoying<br />
    42. 42. LET YOUR (POTENTIAL) CUSTOMERS SIGN UP FOR YOUR PROMOTIONAL UPDATES.<br />TWITTER IS THE APPROPRIATE TOOL FOR THIS<br />
    43. 43. But Sometimes, <br />Customers Want<br />Exclusivity<br />Only members get to see<br />these promotional announcements<br />
    44. 44. Let’s Find <br />The Right Service<br />Making a requirement list<br />
    45. 45. Net, Net – The Service MUST…<br />Increase Productivity<br />Low Total Cost Of Ownership<br />
    46. 46. Cost Elasticity<br />Pay As You Go. The service cost grows (and shrinks) in-line my business usages<br />
    47. 47. Software Deployment is<br />Thing in the Past<br />The service should be minutes to set up<br />
    48. 48. Training Cost<br />What Training Cost?<br />The service should be simple, easy and just work<br />
    49. 49. Need Not ToWorry About<br />Over and UnderCapacity<br />Planning<br />The service must be<br />highly available and reliable<br />
    50. 50. IT Giving Up Control? <br />Not so fast. In the real world, the migration is gradual.Service must address security and privacy<br />
    51. 51. MIGRATION?<br />SYTEM MIGRATION IS PAINFUL AND COSTLY, <br />LET’S JUST LEAVE IT TO THE BIRDS, SHOULD WE?<br />
    52. 52. So, all of these are possible today? <br />
    53. 53. Yes, We Can.<br />
    54. 54. Call To Action<br />Join Us on FaceBookhere, for latest updates<br />Join Discussion on SMS Business Solutions here on Linked in<br />Contact me directly for questions, feedback and comments.<br />Email: andy@guppers.com<br />Twitter: @harjanto<br />
    55. 55. Related Presentations<br />Getting Your Team Participating More Effectively. Click here. <br />How To Connect To Your Customers, Partners Securely, Privately and Effectively. Click here<br />Got A Plain Old Cell Phone?<br />Click here. <br />Guppers.com<br />

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