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Indian textile industry - Industry analytics

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Indian textile industry analytics

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Indian textile industry - Industry analytics

  1. 1. Indian Textile Industry Ready made garments (RMG) Group 4 Ajay B.S Guna sekar Rohan Shinde Saimin Ujjwal
  2. 2. Introduction
  3. 3. Key players: Indian RMG industry and nature of competition KEY PLAYERS: Some of the key players in the Indian Readymade Garments are as follows :• Raymond India • Madura garments and • Arvind Mills • Competition in Indian Readymade Garments Industry
  4. 4. Segmentation of RMG • Formal Wear & Casual Wear • Women dresses, Men Wear & Kids Wear Rates(%) • Suits, Trousers, Jackets & Blazers • Shirts, Sportswear, T-shirts, Denims & Neckwear • Undergarments, Knitwear & Saris. Kid's wear 17% Men's wear 47% Women's wear 36%
  5. 5. S.W.O.T • Raw Material • Technology • Infrastructure • Cotton Dependent • Labour • Flexibility • Heritage Strength Opportunity • IT & Web Retail • Removal Of Quota • Bilateral Negotiation • Industry Growth Weakness Threat • Foreign Players • Trading Blocks • Fashion Cycle
  6. 6. P.E.S.T • Trade & Tariff Regulations • New Schemes – Textile Parks, TUFS. • Trade Pacts - NAFTA • Economic Stability – Value of Rupee • Monetary Policies • Economic Growth Political Forces Socio-Cultural Forces • Demographics • Consumer Attitude Economic Forces Technological Forces • Automation & Technology Incentives • Competitive Edge : NIFT
  7. 7. Porter’s Diamond Framework • Abundant Raw & Labour Resources • Low Technology • High Operating Cost • Complete Value Chain • Low Quality Production • Technical Delays & Ineffective Supply Chain Factor Conditions Demand Conditions • Fast Growing Market • Continuous Demand • Increase in Export Related & Supporting Industries Domestic Rivalry • Increasing Rivalry Gaining competitive advantage. • Textile Parks
  8. 8. Market consolidation since 1974 and post 2005 • Multi Fiber Agreement, 1974 • 2005- MFA scrapped by WTO • Top players identified are: Raymond Group – 11020 Cr Aditya Birla Nuvo Ltd – 5323 Cr Arvind Mills – 4660 Cr
  9. 9. Contribution of Readymade Garments to India’s Foreign Trade • 1991 liberalization of Indian Economy • Contributors: Electronics (27%), Gems and Jewelry (16%) and Readymade Garments (6%) • 39.5 % of total Textile export is contributed by Readymade Garments which include cotton and manmade fiber • Top Exports: EU, USA and UAE • Top Importers: China, Italy and Hong Kong.
  10. 10. Marketing in Indian RMG • The Indian branded garment market is estimated at over Rs. 185 billion, • Accounts for over 25% of the 745 billion ready-mades market. • This branded industry is growing by 25%. • Raymond Apparel Ltd., Madura Fashion & Lifestyle, Arvind Mills. Source: Khanna, Akanksha (2012).
  11. 11. Technology • Technology in Indian industries are lagging • CAD in designing, knitting, grading and more • Trend forecasting is a developing subject • Government’s role: • Textile research associations • Technology up gradation fund scheme
  12. 12. Global Scenario of Readymade Garments • China consistently remains the top exporting country in the decade 2000 to 2010 followed by Italy and Germany • India has managed to remain in the top 10 exporters. • Held 5th position in 2005-06 and 6th and 7th in 2007 and 2008 respectively
  13. 13. Future perspective of RMG • The competitive market will lead to price fight especially from countries like Pakistan and similar cost structured countries • Reasons for persistent demand: 1. Increase in disposal income 2. Growth of the Economy 3. Aesthetical appeal
  14. 14. Conclusion • We have the knowledge, resource and market • Indian garments have a good brand value by itself. • The resources to look forward: Technology, Government and Branding.
  15. 15. Thank you!

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