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The Relevance of Social Media Marketing


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The Relevance of Social Media Marketing provides a glimpse of using marketing techniques to execute an effective strategy in the marketing efforts using social media platforms.

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The Relevance of Social Media Marketing

  1. 1. The Relevance of Social Media Marketing The Importance of Social Media
  2. 2. Growth of Social Media Trends Used In the Corporate World Usage Social Media The way businesses reach their consumers to market products and services have grown considerably. The usage trends (shown above) illustrates the growth in usage.
  3. 3. The Benefits of Utilizing Social Media Marketing Resources To Make Return of Investment Social Media Marketing Advertising ROI
  4. 4. The IT World And Brand Building Using Social Media IT Social Media Brand Building The IT industry has a great fondness for Social Media Platforms to advertise and market products and services . The use of this method is growing rapidly due to the advancement of technology and the increased demand in reaching consumers to build a brand.
  5. 5. Opportunities for Northwestern Technologies • Reach more consumers • Increase brand awareness • Sell more products and services • Make more profit
  6. 6. The benefits of Social Media In 2014 85% of the 7.1 billion people in the world have access to the internet(2013, DR. Anthony Curtis). Social Media is a gateway to a mass of opportunities and benefits. Social Media provides a simpler way to communicate to consumers.