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5 concepts pour briller en société (et accessoirement en UX)

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Suite au passage des Japonais, puis des Américains sur leur île dans le pacifique pendant la seconde guerre mondiale, certains aborigènes se sont mis à construire de faux postes radios, puis à parler dans de faux micro le tout en espérant le largage de vrais vivres ou de vrais médicaments. Cette pratique chez eux est née d’une totale méconnaissance de la logistique qui se cache derrière ces « miracles » de la vie moderne. C’est ce que l’on appelle le « Culte du cargo ».

Vous vous souvenez du client qui vous dit « On n’a qu’à faire comme Facebook » ou alors « On n’a qu’à faire comme [remplacer par un succès de la net-économie] ». Ce client est totalement dans le culte du cargo et peut être un sacré défis à évangéliser pour nous qui portons la bonne parole du design d’expérience utilisateur.

Mais connaissez–vous l’esprit d’escalier ? Ou encore ce qu’est un Hippo ? Savez vous comment ces concepts peuvent aider ou desservir notre métier ?

Je vous propose dans cette conférence de vous parler de cinq concepts du même acabit et de leur relation avec l’UX.

Published in: Design
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5 concepts pour briller en société (et accessoirement en UX)

  1. 1. UXDAY2016
  2. 2. 2 5conceptspour brillerensociété (et accessoirement en UX) #5concepts GuillaumeAbel @MoreThanScreens abel@ekino.com
  3. 3. 33 Des études 100% dans les NTIC l’internet le multimédia le numérique le digitale. le numérique 12 ans d’agence. Megalos DDB SQLI ekino 9 ans d’UX 4 ans UX Team Leader ekino. Quelquesmotssurmoi
  4. 4. 4 Pourquoi cette présentation ?
  5. 5. 5 Leculteducargo 1.
  6. 6. 6 C’est quoi ?
  7. 7. 77 Leculteducargoestun ensemblederitesqui apparaissentàlafindu XIXesiècleetdansla premièremoitiédu XXesièclechezles aborigènes, notammenten Mélanésie(Océanie), enréactionàla colonisation. (Merciwikipedia)
  8. 8. 1010 En science Science approximative L'observationduculte ducargoaconduitàun questionnement:ne sommes-nouspas parfoisconduitsà appliquerdes méthodespar mimétisme,sansréelle réflexionsurlebien- fondédenos démarches,en pratiquantunesortede penséemagique? (Merciencorewikipedia) En informatique Copier-coller En politique Investissements sans compréhension
  9. 9. 11 Culte du cargo et UX
  10. 10. 1212 Devenir le [insérer nom d’un géant du web] Uberisation L’effet Steve Jobs Certains de nos interlocuteurs sont victimes de la pensée magique. Quelqueexempledans ledomainedudigital
  11. 11. Wireframe that First: The Role of UX in Agencies from Abby Covert
  12. 12. Design d'expérience utilisateur DéveloppementContenu & éditorial MarketingArchitecture de l'information Design d'interaction Interface Ergonomie Conseil Visiblevsinvisible
  13. 13. 15 L’espritd’escalier 2.
  14. 14. 16 C’est quoi ?
  15. 15. 1717 Espritd’escalierestune expressionfrançaise signifiantquel’on pensesouventàceque l’onauraitpuetdûdire deplusjuste,après avoirquittéses interlocuteurs. (Wikipedia)
  16. 16. 1818 L’hommesensible, commemoi,toutentier àcequ’onluiobjecte, perdlatêteetnese retrouvequ’aubasde l’escalier Paradoxe sur le comédien (1770 – 1778) Denis Diderot
  17. 17. 19 Esprit d’escalier et UX
  18. 18. 2020 Commentcombattre l’espritd’escalierdans unprocessusdedesign UX? Faut-illecombattre?
  19. 19. 2121 Uneétapedu processus. Générerlemaximum d’idéeslorsd’ateliers dédiés(atelieridéation) enutilisantdes méthodedeco- création (Gamestorming)
  20. 20. 2323 Faispartiedu processus. Travaillerdemanière itérativepourintégrer demanièrefluideen coursderéalisationles bonnesidéesàfortes valeursajoutées.
  21. 21. 26 L’HIPPO 3.
  22. 22. 27 C’est quoi ?
  23. 23. ?
  24. 24. ?
  25. 25. 3030 HIPPO: HIghest Paid Person’s Opinion
  26. 26. 34 HIPPO et UX
  27. 27. 3535 Design pour l’HIPPO Design sans l’HIPPO Design avec l’HIPPO Troismanières d’aborderleproblème.
  28. 28. 3636 Interviewpartie prenante (Stakeholder interview). Embarquerl’HIPPO dansleprojet,exposer notrerôleetl’écouter. Motclef:empathie. •  Quelles sont les valeurs de l’entreprise ? •  Qu’est ce qui fait de vous une entreprise unique ? •  Quels sont vos plus grand défis à l’avenir ? •  Quelle est votre définition du succès ?
  29. 29. Décisionsbaséessurla data!
  30. 30. 3838 Combattrelesopinions aveclesdatas. Sansdatasc’est l’HIPPOquigagne. « Sinousavonsdes datas,regardonsles datas.Sinousavons tousdesopinions, prenonslamienne » VS
  31. 31. L’hippodanslapoche
  32. 32. 40 VéritédelaPalice 4.
  33. 33. 41 C’est quoi ?
  34. 34. 4242 Unelapalissade(ou véritédeLaPalice) consisteàaffirmerune évidence immédiatement perceptible,cequi déclencheengénéral leriredel'interlocuteur, ouencoresaréponse: «LaPaliceenauraitdit autant!».C'estun synonymedetruisme. (Wikipédiatoujours)
  35. 35. 4343 Hélas,LaPaliceest mort, Ilestmortdevant Pavie; Hélas,s’iln’étaitpas mort, Ilferaitencoreenvie
  36. 36. 4444 « La mortalité dans l’armée augmente sensiblement en temps de guerre.» - Alphonse Allais Autreslapalissades glanéessurles internets « Les vieux vivent généralement longtemps, plus longtemps en fait que les jeunes qui meurent tôt. » - Robert Soulières Les discours les moins longs sont les plus courts. - Pierre Dac
  37. 37. 45 Lapalissade et UX
  38. 38. 4646 Quelqueévidences immédiatement perceptiblesen interfaceutilisateur. Sans Call to action, les utilisateurs ne cliqueront pas. S’il y a un parcours utilisateur, c’est qu’ils viennent de quelque part. Plus il y a de choix dans une liste déroulante, plus elle est longue.
  39. 39. 4747 Lesévidencesnesont parforcément évidentes. Critères Heuristiques de Bastien et Scapin Evaluation de La Palice ?
  40. 40. 49 Lechatdeschrödinger 5.
  41. 41. 50 C’est quoi ?
  42. 42. 5151 LechatdeSchrödinger estuneexpériencede penséeimaginéeen 1935parlephysicien ErwinSchrödinger,afin demettreenévidence deslacunessupposées del'interprétationde Copenhaguedela physiquequantique,et particulièrement mettreenévidencele problèmedelamesure. (wikipedia,toujours)
  43. 43. 5252 Unchatestenfermédans uneboîteavecunflacon degazmorteletune sourceradioactive.Siun compteurGeigerdétecte uncertainseuilde radiations,leflaconest briséetlechatmeurt. Selonl'interprétationde Copenhague,lechatestà lafoisvivantetmort. Pourtant,sinousouvrons laboîte,nouspourrons observerquelechatest soitmort,soitvivant.
  44. 44. 54 Le chat de schrödinger et UX
  45. 45. 5555 Nousn’ouvronspas systématiquement« la boite »denosprojets pourenmesurer l’efficacitéet l’utilisabilité. Pas de test utilisateur L’interface est à la fois utilisable et non- utilisable
  46. 46. 5656 Nousfaisonsquelque foisdel’interface utilisateurà superposition quantique.
  47. 47. 58 Conceptsbonus 6.
  48. 48. Principedepeter Dansunehiérarchie, toutemployéa tendanceàs'éleverà sonniveau d'incompétence
  49. 49. LoideParkinson: Touttravailauseind'une administrationaugmente jusqu’àoccuper entièrementletempsqui luiestaffecté.
  50. 50. 6161 Lesyndromede Stockholm : Désigneunphénomène psychologiqueobservé chezdesotagesayant vécudurantunepériode prolongéeavecleurs geôliersetquiont développéunesorte d'empathie,voireune sortedesympathieoude contagionémotionnelle vis-à-visdeceux-ci
  51. 51. 6262 Lejournalismegonzo: Journalismeultra- subjectif,estàlafoisune méthoded'enquêteet unstyled'écriture journalistiquesne prétendantpasà l'objectivité,lejournaliste étantundes protagonistesdeson reportageetécrivant celui-ciàlapremière personne.
  52. 52. 63 Conclusion 7.
  53. 53. 6464 Esprit d’escalier ? Culte du cargo ? Maisbonsangde bonsoir,Guillaumeoù veuxtuenvenir? Journalisme Gonzo ? Vérité de Lapalisse ? HIPPO ? Le syndrome de Stockholm ? Le chat de schrödinger ?
  54. 54. 65 = voir de l’expérience utilisateur partout.
  55. 55. 6666 "L’étatd'espritde l'expérienceutilisateur estunecondition acquisepourlaquelleil n’ya pasderemède." “The user experience mindset is an acquired condition for which their is no cure.” - Jesse James Garret
  56. 56. 67 Merci. Ps:jerecrute @MoreThanScreens abel@ekino.com

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