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Usable Stories: Discovering
Contextual Insights
Guiseppe Getto
East Carolina University
gettog@ecu.edu
What I’ll Cover
• What are personas?
• Where do personas come from?
• How do personas improve usability?
• The story/test/...
What are personas?
“A persona is a way to model, summarize and communicate research about
people who have been observed or...
Example persona
Where do personas come from?
• DATA
– Interviews with users
– Usability tests
– Analytics
– Surveys
How do personas improve usability?
• Helps design team SEE users as real people
– What are their pain points?
– What are t...
The story/test/story method
“To design the best UX, pay attention to what users do, not
what they say.”
-Jakob Nielsen
“I ...
The story/test/story method
• Before the test: Who are you? Why did you agree to test
out this application? What unmet nee...
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Usable Stories: Discovering Contextual Insights

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A presentation on how to use contextual inquiry with usability testing. Full recording here: https://www.youtube.com/watch?v=AdS6FsdrEuA

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Usable Stories: Discovering Contextual Insights

  1. 1. Usable Stories: Discovering Contextual Insights Guiseppe Getto East Carolina University gettog@ecu.edu
  2. 2. What I’ll Cover • What are personas? • Where do personas come from? • How do personas improve usability? • The story/test/story method
  3. 3. What are personas? “A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way. A persona is depicted as a specific person but is not a real individual; rather, it is synthesized from observations of many people. Each persona represents a significant portion of people in the real world and enables the designer to focus on a manageable and memorable cast of characters, instead of focusing on thousands of individuals.” – Shlomo Goltzhttp://www.smashingmagazine.com/2014/08/06/a-closer-look- at-personas-part-1/
  4. 4. Example persona
  5. 5. Where do personas come from? • DATA – Interviews with users – Usability tests – Analytics – Surveys
  6. 6. How do personas improve usability? • Helps design team SEE users as real people – What are their pain points? – What are the messy, qualitative traits that make them THAT TYPE of user? – What do they find most engaging? – What do they hate?
  7. 7. The story/test/story method “To design the best UX, pay attention to what users do, not what they say.” -Jakob Nielsen “I barely have time to test with three users, not to mention interviewing them!” -Every Non-famous UX Designer “I don’t do separate storytelling expeditions.” - Whitney Quesenbery
  8. 8. The story/test/story method • Before the test: Who are you? Why did you agree to test out this application? What unmet needs do you have? What apps do you currently use? • Test with key tasks • After the test: What was the most difficult? What did you find most engaging? What does the app do best? If you could change one thing, what would it be, and why?

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